Market Pathways Financial Relations

A Case Study: The Perfect Client

 

As one of the few, if not only, promotional entities born of a twenty-five year old investor relations firm we’re often asked, "What is the recipe for success with a client?"

 

The honest answer is that it’s all about the client company.

 

In 2000, Market Pathways made a decision to change its traditional program to harness the power of the Internet and to target the burgeoning direct-to-investor retail market with the same investor relations grade communication upon which the firm had built its reputation. Despite the hyperbole, crazy price predictions and other less-than-ethical discourse that seemed and seems to be incumbent in spam emails and other tout media, it is our sincere belief that to attract shareholders to a company’s business plan and stock symbol those devices should be avoided.

 

We firmly believe that the best way to create a shareholder is to communicate an articulate message about a company to an appropriate audience of small cap minded investors. We’re here to create shareholders, not day-traders.

 

Day-traders, normally lured by spam, buy a company based on hype and volume and are gone when either dissipates.  Shareholders, conversely, buy a company based on the business plan, industry and upside and generally only leave when they hit their investment objective or the company fails to execute their business plan. That’s who we’re targeting.

 

So, returning to our premise that it’s all about the client company, let’s examine a case study of success.  Exhibit A, Uranium Energy Corp (OTCBB: URME).

 

 

 StockUpTicks Email Blast  SmallCap Sentinel Tickering  URME News Release

Guerilla Marketing Program at Vancouver Gold Show

 

URME has simply done everything right as a client, seizing the day in a market appreciative of uranium-related equities and providing the investing public with well-timed, well-written news releases to digest. These releases, denoted by dollar signs in the graphic above, serve to satisfy current shareholders and to attract prospective investors. Any ethical program relies on real news as the grist of its campaign.

 

Of course, in a modern market populated by information overload, a simple press release just isn’t enough. A company must find legitimate means by which to broadcast its message to new constituencies of potential investors. This is where the massive StockUpTicks.com database of opt-in investors and the SmallCap Sentinel ticker program do the heavy lifting.

 

In the URME chart you see how the SmallCap Sentinel and StockUpTicks.com helped to amplify URME’s news events, taking the news directly to the enormous StockUpTicks database and to the investors of sympathetic equities using the unique reach of the SmallCap Sentinel.

 

In fact, the chart even demonstrates a slight lull as the news subsides, leaving the company without the aforementioned appeal of a press release.

 

What’s the formula for success? Well, there isn’t just one. But there is a plan that increases a company’s ability to achieve its market objectives and increase its shareholder base as demonstrated by the URME chart. It’s always best to send real news to as broad an audience of appropriate investors as possible and to continue to nourish their interest with news events as they manifest.

 

We’re here to help you do that.

 

Sincerely,

 

Kurt Divich & Shannon Squyres

Editors, Market Pathways

(702) 396-1000 & (949) 955-0107

 

 

 

 

"At Uranium Energy Corp, we're thrilled at the results that The SmallCap Sentinel and StockUpTicks.com bring to our company and stock. The results are obvious.  In fact, we've already retained Market Pathways to do another program for URME."

-- Amir Adnani, CEO - Uranium Energy Corp.  (OTCBB: URME)

 

"Market Pathways' two media properties bring an undeniable and obvious benefit to emerging small cap stories like URME. It's great peace of mind to know that their promotional efforts do so in an ethical and effective way that appeals to new investors while satisfying current shareholders. Their program should be a fixture for any emergent small cap in need of improved exposure."

-- Brian Kelly, CEO - Loyola Financial Services, Inc., formerly VP at UBS  (OTCBB: URME)

 

"There’s no substitute for investor relations-caliber communication…even in the promotional space.  Market Pathways is the only real financial PR firm offering effective exposure programs for small public companies.  Whether you’re using multiple exposure programs or just one, I would always start with Market Pathways."

-- Dennis Sinclair Ph.d – Equity Analyst and Veteran CEO of multiple SmallCap Companies