SWEET SUCCESS ENTERPRISES INC. (OTCBB: SWTS)

Dear Reader,

Revenue projections and forecasts are most often welcomed by investors seeking guidance on companies of interest. And sometimes the stuff of optimism is a short deductive leap from a pretty bold press release that reports that a company has ordered 50,000 cases of its top-selling product from its co-packer with a retail value exceeding $1.5 million that would result in approximately $1.2 million in revenues to the company.  But that’s what appears to be happening with Sweet Success (OTCBB:SWTS), which just announced after-market Monday that it is ramping production to accommodate the recently expanded GlucaSafe(tm) health-beverage customer base. 

Breaking *NEWS* from Sweet Success

Press Release Source: Sweet Success Enterprises, Inc.
Monday October 1, 5:59 pm ET

SAN ANTONIO, Oct. 1, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises, Inc. (OTC BB:SWTS.OB - News), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company has ordered 50,000 cases of its revolutionary GlucaSafe(tm) functional health beverage from its co-packer in order to increase inventory to accommodate the recently expanded GlucaSafe(tm) customer base. The order has a retail value exceeding $1.5 million and would result in approximately $1.2 million in revenues to the Company.

Since national marketing efforts for GlucaSafe(tm) and other products began in late March, the company has experienced strong interest and has signed a number of new accounts. The recently added H-E-B Grocery, the Southwest's largest grocery has sold out in many of its Healthy Living stores as GlucaSafe(tm) and our other products continue to experience excellent demand. The Company's online retailers, Samsclub.com and Amazon.com have shown strong sell through with Amazon results indicating GlucaSafe(tm) has been one of the top grocery products, on at least five occasions since April. Interest from pharmacies for GlucaSafe(tm) has been the strongest for online pharmacies, traditional pharmacies, and pharmacy departments at other retail outlets. These results will begin to show up as sales in the final quarter of the year.

``It is obvious we continue to have a very good showing with the GlucaSafe(tm) program primarily for people interested in maintaining healthy glucose levels,'' said William Gallagher, Sweet Success CEO. ``We've recently begun a clinical trial through an Atlanta Physician who has reported preliminary improvements in glucose levels for all participants so far. The complete results of this trial should be available within 90 days.

``We have continued to experience growing demand for our Fuel for Health products led by VitaTein Chocolate Super Shake(tm), a hybrid natural version of the original Sweet Success shake that sold approximately $50 million annually when owned by Nestle.'' http://www.epinions.com/well-Nutrition-Diet_Foods-All-Nestle_Sweet_Success_Weight_Loss_Shake.

``Considering the ever increasing demand, it is obvious we will need a reliable source of financing. We have recently entered into and initiated a private placement of term notes with an equity component that will provide funds for marketing, production and working capital without substantial shareholder dilution. Our total share count is estimated to be under 30 million shares when this financing is completed. We are now beginning to receive funds from this placement,'' Gallagher added.

The audience for diabetes-management tools is large and growing. The Centers for Disease Control & Prevention estimates that there are 20.8 million American diabetics, about 7% of the U.S. population. Palo Alto (Calif.) research and consulting firm Frost & Sullivan estimates that the U.S. market for traditional diabetes monitoring (blood testing equipment and strips that diabetics use to measure their glucose levels) tallied $3.53 billion last year, up 12% from 2005.

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

The Sweet Success Enterprises, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

``Safe Harbor'' Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management ``believes,'' ``expects,'' ``anticipates,'' ``foresees,'' ``forecasts,'' ``estimates'' or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.

About Sweet Success

Sweet Success Enterprises, Inc. ("Sweet Success") ("SWTS) engages in the production, distribution, and marketing of ready-to-drink functional health beverages in the U.S. under the trademarked Fuel For Health™ brand name targeting 4 to 64 year olds.  The fast-growing natural and wellness beverage market is now approaching $25 billion.

San Antonio-based Sweet Success Enterprises Inc. acquired Nestlé’s original Sweet Success™ brand and has re-launched as Fuel for Health™; an all natural product line to tap into the rapidly growing demand for all natural and self stable health and wellness beverages. Sweet Success is now available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. Sweet Success® contracts for the production, marketing and distribution of all-natural beverages under the brand names Sweet Success® Fuel For Health™. 

The Sweet Success product line includes: GlucaSafe®, a functional health beverage with green and white tea, pomegranate extract and Cinnulin PF® which may support healthy glucose metabolism in many individuals; Vita-Tein, a protein based beverage available in chocolate super shake and a vanilla super shake; Power Blend, a noncarbonated juice energy drink; Chocolate Immunity Infusion Jr., and ChocKoala Immunity Jr.; a pair of hypoallergenic non-dairy, and non-soy protein-based products; and Ultra Greens, a juice beverage, which combines barley greens with the phytonutrients Spirulina and Chlorella. 

As American's lifestyles have evolved away from soda pop, and alternative beverages like bottled water and tea, coffee, and energy drinks have taken over the beverage industry, SWTS is well-positioned in the new and expanding market of vitamin and mineral enriched products.

Sweet Success now offers a full line of healthy and functional beverages that are all-natural, great tasting, and are produced with state-of-the-art ingredients focused on delivering endurance, heart health, and a natural energy boost.  Operating within an Exploding Industry, the supplemental beverages that SWTS produces have been formulated and reformulated, test-marketed, and repositioned in their market space for consumers. The work is done and now SWTS is rolling out product across the U.S.  Sweet Success’ Fuel for Health™ beverages are coming to market at the right time; when the demand is high. 

Marketing "Functional" and "Healthy" Beverages

ChocKoala™ is enhanced with Aktivated Barley™, the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of allergen-producing soy or dairy, we use a unique, health-conscious protein blend. The butterscotch goodness of low-glycemic brown rice syrup and bitter-sweet chocolates top off this delicious way to provide nutritional support for healthy living.

Chocolate Immunity Infusion™ is enhanced with Aktivated Barley™ (rich in beta-glucan), the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of soy or dairy that produce allergic reactions in some people, we use a unique, health-conscious protein source. The butterscotch goodness of brown rice base and bitter-sweet chocolates top off this delicious way to support healthy living.

A delightful mix of exotic juices, fortified with Maca, the secret Mayan herb that supports and restores your adrenal glands and helps build muscle size and strength. And from Asia, Ginseng to Increase energy and alertness, relieve stress, and improve oxygen levels. And finally, Guarana, for a long lasting energy boost that builds stamina and endurance. Power Blend, the ultimate pick me for people on the go and athletes looking for a competitive edge.

Power Blend endorsed by Jeremy Shockey who plays Tight end for the NY Giants Photo: Tony Clark, NFL trainer to Jeremy; Tommy Pooch, consultant; Bill Gallagher, Sweet Success; Jeremy Shockey; Greg Rabinovich, Director of Wine Sales, SWS; Brett Dunne, GSM Retail wine sales.

In ancient Hawaiian times it was believed that the micronutrients found around the Hawaiian Islands possessed nutritional powers that could only been created by the volcanic Gods. Today the sparkling waters of Hawaii are home to an abundance of green superfoods. Combining barley greens with the powerful Hawaiian nutrients of Spirulina and Chlorella, Sweet Success UltraGreens ™ harnesses the power of the great volcanic region in a spectacular fruit beverage.

Sweet Success VitaTein energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and endurance. VitaTein is delicious and vitamin-packed .

Sweet Success VitaTein Vanilla energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and greater physical endurance.

nature inspired for evolving lifestyles

What's inside?
Wonderful things! 

Guarana - This potent rainforest herb with fiber-bound caffeine provides a gentler energy boost than coffee without the harsh side effects. Native Amazonians have used the seed extract for centuries to boost stamina. 

Ground Flax - One of the world's best sources of soluble fiber and valuable omega-3 fatty acid. It has been shown to improve heart health, lower cholesterol and help prevent arthritis. 

Aktivated Barley - A pre-sprouted grain that digests slowly for lasting endurance and lowered blood sugar levels. It is a great source of immune-boosting beta-glucan fiber.
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Other Recent News >From SWTS

Press Release Source: Sweet Success Enterprises, Inc.
Wednesday August 15, 9:45 am ET

SAN ANTONIO, Aug. 15, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), maker of a line of innovative and delicious health and wellness beverages, announced today that it added Peggy Knight a former Senior Director of Financial Services Marketing at Wal-Mart to head up a program that includes marketing products to Daycare centers. In addition, the company also signed an agreement with Legacy Entertainment Services, Inc. to assist us in developing a marketing program to expose GlucaSafe(tm) to young kids through television placement and interviews with sports and entertainment figures primarily for the Southern California school market.

Last Wednesday it was announced in Oakland, California that schools in California will be required to have someone available who has trained to assist diabetic children under a legal settlement. The agreement has set a policy in many states that require this service. With our refreshing, diabetic-friendly beverage, GlucaSafe(tm) we think our inside/out marketing program will go a long way to attract attention in the elementary schools and Daycare centers, one of our principle marketing goals.

The American Diabetes Association recently announced that one out of three newborns in the U.S. since 2000 will become diabetic. In addition 50% of babies born to families of minority origin in the U.S. will become diabetic. Today the U.S. alone has 20.8 million people suffering with diabetes.

"Combining the schools with some of the top retailers nationally that we have established relationships with should give us enough retail points of distribution to show some solid top line results by the last quarter," said Sweet Success CEO, William Gallagher.

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management ``believes,'' ``expects,'' ``anticipates,'' ``foresees,'' ``forecasts,'' ``estimates'' or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.

Press Release Source: Sweet Success Enterprises, Inc.
Tuesday August 14, 9:30 am ET

SAN ANTONIO, Aug. 14, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), maker of a line of innovative and delicious health and wellness beverages, announced today a new marketing initiative focused on the healthful benefits of its product line and its eco-friendly packaging. This initiative addresses current environmental concerns related to packaging used by the beverage industry and the energy used to bottle and transport water and other beverages.

``Sunday's New York Times article titled 'Water, Water Everywhere, But Guilt by the Bottleful' really acknowledged the objectives of our business plan insofar as the author focused on the issues surrounding beverages made from packaging that is detrimental to the environment,'' stated William Gallagher, Sweet Success' chairman and CEO. ``At Sweet Success, it's long been our hallmark to provide a product with a positive effect inside and out. We want our consumers to live better, healthier lives and for the world we live in to be improved by our efforts.''

The company's marketing initiative, called ``Inside/Out,'' recognizes Sweet Success's efforts to create the healthiest, best-tasting beverage on the market while simultaneously creating eco-friendly packaging and processing. Sweet Success' Tetra Prisma packaging satisfies the environmental, societal and economic needs of today without compromising those of future generations.

Mayors from San Francisco, Salt Lake City and Minneapolis sponsored a resolution at a recent meeting of the U.S. Conference of Mayors calling for a study to examine the environmental impact that millions of empty plastic water bottles have on municipal garbage operations. San Francisco's Mayor Newsom and Los Angeles Mayor Antonio Villaraigosa have actually issued executive orders prohibiting the use of city money to buy bottled water.

``It appears that governmental leaders rallying around this environmental cause are leading the way toward booting the expensive and environmentally-costly plastic containers of water in favor of consumers simply turning on their taps,'' said Gallagher. ``It seems that the bottle in your hand may have become the latest environmental bad-guy.''

``Not only do we have a healthy package but our leading product, GlucaSafe(tm), is a ready-to-drink beverage that will make a positive impact on an international health crisis, diabetes,'' said Ben Gallagher, Sweet Success Brand Manager. ``I am attending the exciting Bozzuto's show to present food and beverage products for Northeast drug and grocery retailers this week and I expect some exciting developments. Current indications are that the fourth quarter results will begin showing the results from our aggressive meeting schedule with approximately 100 buyers since March."

You May View the entire release - including disclaimers HERE
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Financial Highlights For Sweet Success

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