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Incentra Solutions, Inc. (OTCBB: ICNS)
October 10th, 2005.

Incentra Solutions, Inc. (OTCBB: ICNS)

Dear Reader,

Once upon a time there were three television networks and few choices on the dial. Today, with the spread of cable and satellite television there are literally thousands of choices.

And in today’s technologically adept era, everything lasts forever… if it’s stored properly.

So, whereas decades ago networks and stations stacked tapes and reels on top of each other in cob-webbed rooms down the hall, today digital programming has created a need for digital storage, searchability, editing and preservation.

Perhaps that’s why today’s featured company Incentra Solutions, Inc. (OTCBB: ICNS) - which provides that technology- has established a firm foothold for their products overseas and is looking to broaden market share in North America.

With intriguing technology-driven solutions for the broadcast/media industry, today’s featured company may well be one you'll want to peruse in the quiet hours of the evening or over your morning coffee.

As they say, don't touch that dial.
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About Incentra Solutions, Inc.

Based in Boulder, Colorado, Incentra Solutions, Inc. (ICNS) is a leading supplier of storage management and systems integration products and services to broadcast/media companies, IT enterprises, and managed service providers worldwide. Incentra's complete solution includes: professional services, hardware & software products with First Call support, IT outsourcing solutions and financing options.

ICNS markets its products and services to broadcasters under the trade name Front Porch Digital and to service providers and enterprise clients under the trade names ManagedStorage International, Incentra Solutions of CA, and PWI Technologies.

Through its Front Porch Digital (FPD) Broadcast and Media Services Division, ICNS provides unique software and management services that enable searching, browsing, editing, storage and on-demand delivery of content in nearly any digital format, to the leading broadcasters globally.

With more than 100 installations worldwide, ICNS' DIVArchive software is the dominant digital archive management application among European and Asian broadcast and media companies, and is gaining an increasing share of the North American market.

Front Porch Digital is at the crest of the wave that is being driven by the need for broadcast and media companies worldwide to upgrade from old fashioned analog content to today’s advanced digital programming content to support the increasingly rapid move to HDTV and other digital broadcast mediums.

In the last 12 months, Incentra completed three key acquisitions:

In August of 04, ICNS acquired ManagedStorage International, Inc., a Delaware corporation.
In February of 05, ICNS acquired Incentra of CA, (formally known as STAR Solutions of Delaware),
and in March of 05, ICNS acquired PWI Technologies, a privately-held Washington corporation.

To address the enterprise and service provider marketing place, Incentra has three subsidiaries; ManagedStorage International (MSI), Incentra Solutions of CA, and PWI Technologies all providing complete IT & Storage solutions. These solutions include professional services, hardware & software products, IT outsourcing solutions, and financing options.

MSI provides outsourced storage solutions, including engineering, hardware and software procurement and remote storage operations services. Incentra of CA and PWI are systems integrators that provide Information Technology products, professional services and outsourcing solutions. These subsidiaries assist businesses in designing, implementing, monitoring, and managing information systems through ICNS' expansive product and services offerings and experienced personnel.

To the Broadcast and Media market, ICNS delivers complete digital archive management and transcoding solutions built on its IT and storage expertise to customers located in the Western United States, North America, Europe, Asia, and the Pacific Rim.
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ICNS Customers	Transora, Network Appliance, AON, Good Technology, American Airlines, Discovery, Comcast, Sony, MTV Networks Europe, BBC Broadcast, Canal+ in France Belgium and Spain, China Central TV, Sony Pictures, Hilton Hotels, A&E Television Networks, Turner Entertainment Networks in Asia, Australia’s largest commercial TV network Seven, PBS, Network Appliance, Rainbow Network Communications, and CHUM of Canada.

The Broadcast Industry

Technical innovation, government compliance regulation, and competitive pressures are driving businesses to consider automated storage solutions. In the broadcast industry, the rapid transition from an analog to a digital broadcasting format, generating the need for powerful and scaleable systems to convert and manage massive amounts of digital content, is eminent. Enterprises have growing storage requirements from data growth of as much as 50 percent year-over-year. As a result, the demand for complete, integrated hardware and software solutions for digital archive management systems and enterprise storage infrastructures is expected to continue to grow.

The global markets for storage management and digital media conversion and storage are very large and mostly untapped. Industry analyst IDC estimates total spending for data storage products and services in 2003 reached $31 billion and expects it to exceed $34 billion by 2005. Excluding hardware infrastructure, IDC estimates that worldwide revenue for backup and archive software solutions in 2003 totaled $2.4 billion and is expected to grow to an estimated $3.0 billion in 2008, or at a 4.1% compound annual growth rate.

Front Porch Digital has established a dominant position in Europe and Asia where the rate of adoption is faster than the U.S. and ICNS is working to leverage those successes and positive client relationships to penetrate the emerging North American market for broadcast and media companies. With the acquisition of STAR and PWI Technologies, ICNS subsidiary Incentra Solutions of CA has significantly expanded its ability to deliver complete storage solutions to a larger number of mid-sized enterprises. To leverage that expansion, the ICNS intends to introduce managed services in support of all the products ICNS sells.

ICNS recently announced the commercial availability of its Enhanced First Call Services, the first real-time service for monitoring support of a customer's entire IT system, and this type of innovation has positioned the Company as a single source supplier of full range storage management products and a full range supplier of IT services.

Incentra Solutions Products & Services - Broadcast

Through Front Porch Digital, ICNS provides a software and management solution that enables searching, browsing, editing, storage and on-demand delivery of media-rich content in nearly any digital format. The software converts audio, video, images, text and data into digital formats for ease of use and archiving.

With more than 100 installations worldwide, the DIVArchive software has become a leading digital archive management application among European and Asian broadcast and media companies. Front Porch's DIVArchive, DIVAworks, DIVAdirector and DIVAcomplete solutions provide the essential integration and automation layer within the digital content creation, playout and archive functionality inside broadcast environments. These complete solutions include professional services, implementation, first call support and on-going maintenance to the broadcast community. Front Porch also partners with the leading video/broadcast manufacturers and system integrators to ensure their solutions are proposed to the broadcast market leaders.

Front Porch built its archive management and transcoding software-based solutions on intelligent, distributed architecture, which makes than flexible, scalable, easily upgradable, failure resilient and well-integratable with leading automation and asset management applications. For additional information, visit the Front Porch Web site, just CLICK HERE.

Incentra Solutions Products & Services - Enterprise

Enterprise Solutions
Incentra's Enterprise Solutions Group delivers comprehensive Information Technology and storage management services including professional services, third-party hardware/software procurement and resale, financing solutions, remote monitoring/management services and first call support for all products and services delivered. The Enterprise Solutions teams work with enterprise customers in the service provider, financial services, government, hospitality, retail, security, healthcare and manufacturing sectors. Incentra has built a solid record and reputation as a leader in the integration of disparate technologies and legacy systems into seamless business solutions. Incentra delivers practical and proven IT solutions that solve business problems and address IT opportunities and challenges at an economical price point. Incentra is a trusted advisor and advocate for their customers who look to them to deliver world-class solutions that incorporate expert architecture and unparalleled professional services.

Incentra’s Enterprise offerings cover the spectrum of IT management needs:

Professional services
IT requirements for enterprises have been changing and growing at an astounding rate. New data is generated faster, compliance and regulatory landscape is becoming more stringent and competitive pressures mandate that IT systems need to be bigger, faster, and cheaper—all with fewer human resources.

Incentra delivers a broad range of professional services to help analyze IT infrastructures, provide an assessment of current capabilities, and highlight areas of risk. Our experienced engineering staff offers expertise in numerous areas, including system assessments, support center and process auditing, infrastructure design, project management, tool selection, implementation, security, storage, engineering, staff augmentation, network and server monitoring, service and maintenance contracts, operations, and IT help-desk capabilities.

Hardware and software products and services
Incentra specializes in IT products and services, and we represent best-of-breed hardware and software manufacturers. By working with top manufacturers and leveraging our extensive engineering talent, we can provide our clients with a reliable, dependable single-source technology partner.

Remote monitoring & management solutions
Automated remote monitoring and management services enable Incentra to cut costs, boost performance, and mitigate risks for our customers. Combining unique intellectual property with our deep staff expertise, we can deliver the power and automation to help manage over 180,000 backup jobs every month—automating many IT functions and dramatically improving overall system performance.

These remote services are delivered from Incentra’s Network Operations Center (NOC), which monitors and manages diverse IT infrastructures around the world, on a 24x7 basis. With a staff of trained and certified engineers, we work to diagnose problems in the most proactive, expedited manner possible. Incentra delivers these worldwide services utilizing its proprietary GridWorks Operations Support System, which enables automated remote monitoring and management of complete storage infrastructures and back-up applications. Customers pay on a monthly basis for storage services based on the number of assets managed and/or the volume of storage assets utilized.

Financing solutions
Part of the complete solution that Incentra delivers to its customers is a broad range of financial instruments designed to help companies manage cash and infrastructures. We provide a full range of options from standard leasing to a financed storage utility model, and customers can outsource any level of data protection operations—creating a truly flexible and cost-effective set of services.

Why buy self-service when you can get full service for the same price?

Incentra’s Enhanced First Call Service (EFS) is full-service IT system support at no additional cost with the purchase of standard maintenance.
Enhanced First Call Service provides:

Multi-vendor real-time, proactive monitoring

24x7 Staffed Network Operations Center

Event diagnosis, correlation and notification

Experienced & certified Level 2 & 3 engineering

Vendor dispatch and management

<<<
"The ability to offer first call monitoring allows Incentra to significantly increase recurring revenues."
The WALL STREET ADVISOR>

Recent News From Incentra Solutions

Tuesday October 4, 7:30 am ET - Press Release Source: Incentra Solutions, Inc.

Front Porch Digital Utilized by Ascent Media for Archive Management at Discovery Origination Centers

Ascent Media's State-of-the-Art Origination Facilities in London and Singapore and Discovery Communications in Sterling, VA Rely on DIVArchive for Streamlined Sharing of Media

BOULDER, Colo., Oct. 4 /PRNewswire-FirstCall/ -- Incentra Solutions, Inc. (OTC Bulletin Board: ICNS - News) today announced that its Front Porch Digital Broadcast and Media Division was selected by Ascent Media Network Services (AMNS) as the archival system provider for the global origination facilities that serve Discovery Communications. Integrated into Ascent Media facilities in London and Singapore and Discovery's US origination center -- the Discovery Television and Technology Center -- in Sterling, VA, Front Porch's DIVArchive archive management software will help support production and playout in 60 of Discovery's 90 global networks, serving subscribers in North America, Europe and Asia.