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Past Profile

eBlast
Sweet Success Enterprises, Inc. (OTCBB: SWTS)
October 16th, 2007.

 
 SWEET SUCCESS ENTERPRISES INC. (OTCBB: SWTS) 
According to the American Diabetes Association, one out of three babies born in the U.S. will become diabetic.  In addition, 50% of babies born to families of minority origin in the U.S. will become diabetic.
With the rampant spread of the diabetes epidemic,  Sweet Success' GlucaSafe(tm), a functional health beverage developed to maintain healthy glucose levels, lower hypertension and cholesterol, is destined to become the company's primary sales driver.  Sweet Success (OTC BB:SWTS) announced today its continued expansion into pharmacy and drug department outlets now reaching a total of 140 locations. 

***See Breaking NEWS below***


And please take a moment to review our comprehensive Profile on Sweet Success HERE
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    Breaking *NEWS* from Sweet Success

Press Release Source: Sweet Success Enterprises, Inc.
Tuesday October 16, 8:30 am ET

Sweet Success' GlucaSafe Continues Roll-out in Pharmacy/Drug Department Outlets

40 Percent Increase in Past Week to Total of 140 Locations

SAN ANTONIO, Oct. 16, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises, Inc. (OTC BB:SWTS.OB - News), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company's revolutionary GlucaSafe(tm), a functional health beverage developed to maintain healthy glucose levels, lower hypertension and cholesterol, announced today its continued expansion into pharmacy and drug department outlets reaching a total of 140 locations. This represents a 40 percent increase since last week.

``With the diabetes epidemic continuing to gain strength, GlucaSafe(tm) is destined to be the primary growth driver for our revolutionary beverage line,'' said William Gallagher, Sweet Success CEO. ``We now feel this accelerated expansion will continue its rapid pace into next year.''

You may read the entire news release HERE



Also - Glenn Williamson, President and COO of Sweet Success Enterprises Inc., is Featured in an Audio Interview at SmallCapVoice.com
Click HERE to listen to the interview


Company Contact:
Sweet Success Enterprises Inc.
Christee Kahn
210-824-2496 ext. 233
>>>Spacer>>>
    About Sweet Success

Sweet Success Enterprises, Inc. ("Sweet Success") ("SWTS) engages in the production, distribution, and marketing of ready-to-drink functional health beverages in the U.S. under the trademarked Fuel For Health brand name targeting 4 to 64 year olds.  The fast-growing natural and wellness beverage market is now approaching $25 billion.

San Antonio-based Sweet Success Enterprises Inc. acquired Nestlé’s original Sweet Success™ brand and has re-launched as Fuel for Health™; an all natural product line to tap into the rapidly growing demand for all natural and self stable health and wellness beverages. Sweet Success is now available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. Sweet Success® contracts for the production, marketing and distribution of all-natural beverages under the brand names Sweet Success® Fuel For Health™. 

The Sweet Success product line includes: GlucaSafe®, a functional health beverage with green and white tea, pomegranate extract and Cinnulin PF® which may support healthy glucose metabolism in many individuals; Vita-Tein, a protein based beverage available in chocolate super shake and a vanilla super shake; Power Blend, a noncarbonated juice energy drink; Chocolate Immunity Infusion Jr., and ChocKoala Immunity Jr.; a pair of hypoallergenic non-dairy, and non-soy protein-based products; and Ultra Greens, a juice beverage, which combines barley greens with the phytonutrients Spirulina and Chlorella. 

As American's lifestyles have evolved away from soda pop, and alternative beverages like bottled water and tea, coffee, and energy drinks have taken over the beverage industry, SWTS is well-positioned in the new and expanding market of vitamin and mineral enriched products.

Sweet Success now offers a full line of healthy and functional beverages that are all-natural, great tasting, and are produced with state-of-the-art ingredients focused on delivering endurance, heart health, and a natural energy boost.  Operating within an Exploding Industry, the supplemental beverages that SWTS produces have been formulated and reformulated, test-marketed, and repositioned in their market space for consumers. The work is done and now SWTS is rolling out product across the U.S.  Sweet Success’ Fuel for Health™ beverages are coming to market at the right time; when the demand is high


GlucaSafe is enhanced with the popular health maintenance tool Cinnulin PF®

• May support healthy glucose levels
• Supports Enhanced Body Composition
• May assist in Maintaining Healthy Blood Pressure
• Acts as a Powerful Antioxidant

This multifunctional health beverage is packed with the healthy antioxidant powers of green and white tea and delicious pomegranate extract. 
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    Marketing "Functional" and "Healthy" Beverages 


Diabetes Facts

The global diabetes market was worth
$18.6 billion in 2005, which was an
11.5% increase from 2004 sales of $16.6
billion. The U.S. has the dominant share in
the global diabetes market, with 49.6% of
2005 global sales.

25% of the U.S. population has diabetes or is pre-diabetic.
– Diagnosed: 14.6 million people
  – Undiagnosed: 6.2 million people
– Pre-diabetic: 54 million people


The American Diabetes Association recently announced that one out of three newborns in the U.S. since 2000 will become diabetic. In addition 50% of babies born to families of minority origin in the U.S. will become diabetic. Today the U.S. alone has 20.8 million people suffering with diabetes.

1.5 million new cases of diabetes were diagnosed in people aged 20 years or older in 2005.
Source: http://www.diabetes.org/about-diabetes.jsp



THE SWEET SUCCESS PRODUCT LINE


ChocKoala™ is enhanced with Aktivated Barley™, the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of allergen-producing soy or dairy, we use a unique, health-conscious protein blend. The butterscotch goodness of low-glycemic brown rice syrup and bitter-sweet chocolates top off this delicious way to provide nutritional support for healthy living. 

Chocolate Immunity Infusion™ is enhanced with Aktivated Barley™ (rich in beta-glucan), the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of soy or dairy that produce allergic reactions in some people, we use a unique, health-conscious protein source. The butterscotch goodness of brown rice base and bitter-sweet chocolates top off this delicious way to support healthy living.
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A delightful mix of exotic juices, fortified with Maca, the secret Mayan herb that supports and restores your adrenal glands and helps build muscle size and strength. And from Asia, Ginseng to Increase energy and alertness, relieve stress, and improve oxygen levels. And finally, Guarana, for a long lasting energy boost that builds stamina and endurance. Power Blend, the ultimate pick me for people on the go and athletes looking for a competitive edge. 

Power Blend endorsed by Jeremy Shockey who plays Tight end for the NY Giants

Photo: Tony Clark, NFL trainer to Jeremy; Tommy Pooch, consultant; Bill Gallagher, Sweet Success; Jeremy Shockey; Greg Rabinovich, Director of Wine Sales, SWS; Brett Dunne, GSM Retail wine sales.

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In ancient Hawaiian times it was believed that the micronutrients found around the Hawaiian Islands possessed nutritional powers that could only been created by the volcanic Gods. Today the sparkling waters of Hawaii are home to an abundance of green superfoods. Combining barley greens with the powerful Hawaiian nutrients of Spirulina and Chlorella, Sweet Success UltraGreens ™ harnesses the power of the great volcanic region in a spectacular fruit beverage.

Sweet Success VitaTein energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and endurance. VitaTein is delicious and vitamin-packed .



Sweet Success VitaTein Vanilla energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and greater physical endurance. 
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nature inspired for evolving lifestyles

What's inside?
Wonderful things! 

Guarana - This potent rainforest herb with fiber-bound caffeine provides a gentler energy boost than coffee without the harsh side effects. Native Amazonians have used the seed extract for centuries to boost stamina. 

Ground Flax - One of the world's best sources of soluble fiber and valuable omega-3 fatty acid. It has been shown to improve heart health, lower cholesterol and help prevent arthritis. 

Aktivated Barley - A pre-sprouted grain that digests slowly for lasting endurance and lowered blood sugar levels. It is a great source of immune-boosting beta-glucan fiber.
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    Other Recent News From SWTS

Press Release Source: Sweet Success Enterprises, Inc.
Monday October 8, 6:48 pm ET

Sweet Success Begins to Ramp-Up Shipments for Flagship GlucaSafe Beverage

Delivery Scheduled to be Completed This Week to Initially 90 Plus Pharmacy Departments in 15 Northern States Through Key Distributor Network

SAN ANTONIO, Oct. 8, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises, Inc. (OTC BB:SWTS.OB - News), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company's revolutionary GlucaSafe(tm), a functional health beverage developed to maintain healthy glucose levels, lower hypertension and cholesterol, has continued to ramp up its great tasting, all-natural, glucose control beverage for delivery this week to initially 90 plus pharmacy departments in 15 northern states with some sales already reported at retail.

The clinical studies on GlucaSafe(tm) ingredients have added a strong niche for the GlucaSafe(tm) product which appears popular among pharmacists looking for a great tasting glucose control beverage and GlucaSafe(tm) has only 2 grams of sugar, no carbs and is all-natural.

``We know we have a superior tasting beverage with its green tea, white tea and pomegranate extract all of which also serve as an antioxidant promoting overall health and immunity,'' said William Gallagher, Sweet Success CEO. ``Other ingredients in GlucaSafe(tm) have undergone substantial clinical trials for their ingredients, including cinnamon extract, by the USDA, which has shown to help stabilize glucose levels, banaba leaf, a glucose stabilizer that controls appetite, food cravings and accordingly promotes weight loss, chromium polynicotinate, which promotes the regulation and maintenance of normal cholesterol levels and supports the metabolism of fats and sugars, and stevioside, which has been shown to reduce high blood sugar, lower blood pressure and is considered an alternative supplementary therapy for hypertension.''

Added Gallagher, ``Indications are beginning to show we may have a blockbuster neutraceutical beverage on our hands.''

You May View the entire release - including disclaimers HERE


Press Release Source: Sweet Success Enterprises, Inc.
Monday October 1, 5:59 pm ET

Sweet Success Orders 50,000 Cases of GlucaSafe From Co-Packer to Increase Inventory 
for Recently Expanded Customer Base

SAN ANTONIO, Oct. 1, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises, Inc. (OTC BB:SWTS.OB - News), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company has ordered 50,000 cases of its revolutionary GlucaSafe(tm) functional health beverage from its co-packer in order to increase inventory to accommodate the recently expanded GlucaSafe(tm) customer base. The order has a retail value exceeding $1.5 million and would result in approximately $1.2 million in revenues to the Company.

Since national marketing efforts for GlucaSafe(tm) and other products began in late March, the company has experienced strong interest and has signed a number of new accounts. The recently added H-E-B Grocery, the Southwest's largest grocery has sold out in many of its Healthy Living stores as GlucaSafe(tm) and our other products continue to experience excellent demand. The Company's online retailers, Samsclub.com and Amazon.com have shown strong sell through with Amazon results indicating GlucaSafe(tm) has been one of the top grocery products, on at least five occasions since April. Interest from pharmacies for GlucaSafe(tm) has been the strongest for online pharmacies, traditional pharmacies, and pharmacy departments at other retail outlets. These results will begin to show up as sales in the final quarter of the year.

``It is obvious we continue to have a very good showing with the GlucaSafe(tm) program primarily for people interested in maintaining healthy glucose levels,'' said William Gallagher, Sweet Success CEO. ``We've recently begun a clinical trial through an Atlanta Physician who has reported preliminary improvements in glucose levels for all participants so far. The complete results of this trial should be available within 90 days.

``We have continued to experience growing demand for our Fuel for Health products led by VitaTein Chocolate Super Shake(tm), a hybrid natural version of the original Sweet Success shake that sold approximately $50 million annually when owned by Nestle.'' http://www.epinions.com/well-Nutrition-Diet_Foods-All-Nestle_Sweet_Success_Weight_Loss_Shake.

You May View the entire release - including disclaimers HERE


Press Release Source: Sweet Success Enterprises, Inc.
Wednesday August 15, 9:45 am ET

Sweet Success to Begin Marketing Its Inside/Out Marketing Program 
to Daycare and School Systems

SAN ANTONIO, Aug. 15, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), maker of a line of innovative and delicious health and wellness beverages, announced today that it added Peggy Knight a former Senior Director of Financial Services Marketing at Wal-Mart to head up a program that includes marketing products to Daycare centers. In addition, the company also signed an agreement with Legacy Entertainment Services, Inc. to assist us in developing a marketing program to expose GlucaSafe(tm) to young kids through television placement and interviews with sports and entertainment figures primarily for the Southern California school market.

Last Wednesday it was announced in Oakland, California that schools in California will be required to have someone available who has trained to assist diabetic children under a legal settlement. The agreement has set a policy in many states that require this service. With our refreshing, diabetic-friendly beverage, GlucaSafe(tm) we think our inside/out marketing program will go a long way to attract attention in the elementary schools and Daycare centers, one of our principle marketing goals.

You May View the entire release - including disclaimers HERE
 


Press Release Source: Sweet Success Enterprises, Inc.
Tuesday August 14, 9:30 am ET

Sweet Success Launches Inside/Out Marketing Initiative

SAN ANTONIO, Aug. 14, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), maker of a line of innovative and delicious health and wellness beverages, announced today a new marketing initiative focused on the healthful benefits of its product line and its eco-friendly packaging. This initiative addresses current environmental concerns related to packaging used by the beverage industry and the energy used to bottle and transport water and other beverages.

``Sunday's New York Times article titled 'Water, Water Everywhere, But Guilt by the Bottleful' really acknowledged the objectives of our business plan insofar as the author focused on the issues surrounding beverages made from packaging that is detrimental to the environment,'' stated William Gallagher, Sweet Success' chairman and CEO. ``At Sweet Success, it's long been our hallmark to provide a product with a positive effect inside and out. We want our consumers to live better, healthier lives and for the world we live in to be improved by our efforts.''

The company's marketing initiative, called ``Inside/Out,'' recognizes Sweet Success's efforts to create the healthiest, best-tasting beverage on the market while simultaneously creating eco-friendly packaging and processing. Sweet Success' Tetra Prisma packaging satisfies the environmental, societal and economic needs of today without compromising those of future generations.

Mayors from San Francisco, Salt Lake City and Minneapolis sponsored a resolution at a recent meeting of the U.S. Conference of Mayors calling for a study to examine the environmental impact that millions of empty plastic water bottles have on municipal garbage operations. San Francisco's Mayor Newsom and Los Angeles Mayor Antonio Villaraigosa have actually issued executive orders prohibiting the use of city money to buy bottled water.

You May View the entire release - including disclaimers HERE
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    Financial Highlights For Sweet Success

Recent Trade: $0.24 (10/08/07) - Market Cap: $5.42M 
52wk Range: 0.20 - 0.89 - Avg Vol (3m): 156,858

Sector: Consumer Goods - Industry: Beverages - Soft Drinks 
Fiscal Year Ends: 31-Dec - Most Recent Quarter (mrq): 31-Dec-06 

Primary State of Incorporation: Nevada - CIK: 0001338067

Outstanding Shares: 17,486,013 as of 2007-05-07 
Authorized Shares: 60,000,000 as of 2007-05-07 
Number of Shareholders of Record: 1,600 as of 2007-02-14 

Transfer Agent: Corporate Stock Transfer, Inc., Denver, CO 80209


Chart Courtesy of BigCharts

Sweet Success is a fully reporting company. To view the SWST filings at the SEC web site, click HERE
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    TO CONTACT SWEET SUCCESS INC.

Sweet Success Enterprises, Inc.
  William J. Gallagher, CEO
210-824-2496 ext. 224 or 233

1250 NE Loop 410, Suite 630, San Antonio, Texas 78209
210.824.2496 Tel - 210.824.3398 Fax
Website: www.sweetsuccess.com 
Corporate Site: www.sweetsuccessinc.com


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