TRADESHOW MARKETING COMPANY (OTC Pink Sheets: TSHO)

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What company has products that address a $226 billion nutrition market, reaches a $368 billion US online retail market, has an established multi-channel direct marketing strategy and uses an outstanding  franchise model to drive profitable growth?  Find out below!
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Valuation

Tradeshow’s peer group trades at forward Price/Sales multiples ranging from 0.9 times revenues to 0.2 times revenues and averaging approximately 0.7 times revenues. Forward Price/Earnings ratios for this group ranged between 14 times and 21 times earnings and averaged approximately 17 times earnings. Applying the peer group average forward P/E multiple of 17 times earnings to Tradeshow’s projected FY 2008 net income of $2.8 million (i.e. we assume a $4 million operating profit and a 30% effective tax rate), we derive a target price for Tradeshow shares of $2.40.

We are initiating coverage of Tradeshow Marketing Company with an Outperform rating and a $2.40 price target. We caution investors, however, that while we believe the Company has an innovative business model and competitive advantages resulting from its Asian manufacturing and multi-channel marketing, Tradeshow is very early in the process of launching its specialty retail store network. If the store rollout proceeds more slowly than planned or if new stores fail to meet the Company’s revenue and profitability targets, our FY 2008 revenue and income estimates could prove overly optimistic. In addition, we urge investors to consider the risk factors discussed in the next section before making an investment in these shares.

About Tradeshow Marketing Company

Trade Show Marketing Company ("Tradeshow" "TSHO" "TSMC") is primarily a product development and direct sales company. In the past 25 years its management team has been marketing and branding some of the most recognized household names via trade shows, infomercials and Specialty Retail.  The company distributes a range of products, all of which are innovative, have universal appeal and have most likely already made it into your living room via television infomercials.  TSHO focuses on creating the demand via direct response television, (infomercials) and fulfilling distribution through its established multiple direct sales channels. 

With the development of its Sandström OnTV retail stores, the company has become the first of its kind to effectively incorporate the “As Seen On TV” brand with European quality, offering high-end, proprietary retail products developed by the company.  Many of TSHO's products are exclusive to Sandström retail stores, which feature a fun, upbeat and interactive environment with a pop-impresario design concept that captures the pop culture associated with “As Seen On TV”. Its products are positioned comparable to the that of Brookstone or Sharper Image stores with the addition of popular  “As seen on TV” branded products, appealing to a broader consumer base. 

Sandström’s model store, (owned and operated by one of it board members Hashem Sharifi) is based in Honolulu Hawaii.  The company owns and operates two additional stores in Phoenix, Arizona, and is slated to open 150 more stores across the U.S. by 2009. 

Tradeshow product categories include specialty household products, beauty & fitness, home & garden products, and electronics & kids items.  Most or all of these products are, or have been, advertised on TV.

Tradeshow Marketing Company is rapidly building sales and branding its products via five complimentary sales channels (tradeshow demonstration, direct response television or infomercials, wholesale, eCommerce, and store sales).  Tradeshow's team has introduced a wide range of products direct to consumers through select fairs, trade shows and direct response television, (infomercials) throughout North America resulting in billions of dollars in sales.  Product designs are typically innovative, solve a problem, and are universally appealing.  Over the past 20 years TSHO's management has demonstrated many successful products and introduced many new items to the retail market.  TSHO has a number of proprietary products in various stages of development and intends to re-introduce several hits from the past under their own brand. 

For many successful Infomercial products, life begins at the tradeshow level.  Tradeshows provide the ideal environment to develop the demonstration of a product, prove its salability, and provide a gauge to determine its marketability via other sales channels (i.e.direct response television and home shopping networks). 

In early 2006, Tradeshow's subsidiary, OnTV Company, launched its eCommerce website, (www.ontvco.com) which has proved to be a great addition, steadily increasing in sales and promising to be a robust sales channel for future products.  Heading up Tradeshow Marketing’s technology department and eCommerce business is Mr. Luniel de Beer.  Specializing in project development and management, Mr. Luniel previously worked with Microsoft and on projects with American Express' online shopping portals, including www.ShopAmex.com. The company plans to invest considerably in eCommerce and expects to be one of the largest online retailers of specialty retail and “As Seen On TV” products. 
 

With a successful model in Honolulu, Hawaii and two profitable stores in Phoenix, Arizona, Sandström OnTV is a new retail franchise that takes a fresh, stylish and innovative approach to "As Seen On TV" merchandise, putting the most celebrated TV-marketed products at customers' fingertips.  Sandström's contemporary pop-impresario designed stores carry practical, everyday-use products as well as proprietary and private-label merchandise. Receiving its Uniform Franchise Offering Circular (UFOC) compliance for 35 states on August 29, Sandström is currently launching its nationwide expansion plan, set to open 150 stores across the U.S. The company is also in the approval process for the rights to sell in numerous other states.

Franchise Opportunities and Expansion

Recent News for Tradeshow

Press Release Source: Tradeshow Marketing Company, Inc. 
Thursday September 13, 11:56 am ET 

SCOTTSDALE, AZ, Sept. 13 /PRNewswire-FirstCall/ - Sandstrom OnTV Company, the all new "As Seen On TV" product retail brand, announced today that the company's franchises are now for sale in 35 states.

A new retail outlet franchise that takes a fresh, stylish and innovative approach to "As Seen On TV" merchandise, Sandstrom puts the most celebrated TV-marketed products at customers' fingertips in contemporary, pop-impresario designed stores. Offering practical everyday-use products, Sandstrom stores will carry both proprietary and private-label merchandise. Receiving its Uniform Franchise Offering Circular (UFOC) compliance for 35 states on August 29, Sandstrom is currently launching its nationwide expansion plan, set to open 150 stores across the U.S. The company is also in the approval process for the rights to sell in numerous other states.

"This has been a long process and we are thrilled to be able to officially offer this opportunity now," said Tim McCarthy, vice president of franchise development for Sandstrom. "We have created a compliant business model that is unparalleled in the industry and we are excited to bring this depth of service to our franchise opportunity."

Currently, the company owns and operates two existing "As Seen On TV" stores in the greater Phoenix area that are slated to be converted to the new Sandstrom brand by mid-October.

Launching its worldwide headquarters in Scottsdale, Ariz. in May, in June the company announced infomercial pitchman Billy Mays, the face to several TV-marketed products including the Hercules Hook and OxiClean, as the company's vice president of brand production. Currently the company is launching its nationwide expansion plan set to open 150 stores across the U.S. For more information on Sandstrom On TV Company and franchise opportunities, please call 877-716-4629 or visit www.sandstromontv.com.  MORE

Press Release Source: Tradeshow Marketing Co. Ltd.
Monday July 16, 5:10 pm ET 

SCOTTSDALE, Ariz., July 16, 2007 (PRIME NEWSWIRE) -- Sandstrom On TV Company(tm), a subsidiary of TradeShow Marketing Company, Inc. (Other OTC:TSHO.PK - News), a new specialty retail outlet franchise, announced today that it has signed national infomercial pitchman Billy Mays to assist in franchise promotion and product development and marketing for the company.

Most recognized as the infomercial salesman for TV-marketed products including Oxi Clean, Orange Glo, Hercules Hook and Kaboom!, Mays will operate as Vice President of Brand Production for Sandstrom On TV Company. In his position with the company, Mays will be featured on a promotional DVD designed to market the Sandstrom franchise, assist the company in designing its proprietary product line, as well as assist in marketing Sandstrom-branded products. A new retail outlet franchise that takes a fresh, stylish and innovative approach to ``As Seen On TV'' merchandise, Sandstrom opened its worldwide headquarters in Scottsdale, Ariz. last month.

``I have seen a lot of products and businesses come and go over the years, but when I was introduced to Sandstrom, I thought this is a business model that is going to take off,'' said Billy Mays. ``Not only is this one of the most seamless franchise opportunities, but it capitalizes on the No. 1 advertised brand, 'As Seen On TV.'''

Bringing the most celebrated products sold on TV to customers' fingertips, Sandstrom will offer practical everyday-use products within contemporary, pop impresario-designed stores. Designed to be one of the most user-friendly franchise opportunities, Sandstrom stores will provide a truly unique shopping experience with a store concept that encourages live product demonstrations. Capturing the fun and pop culture associated with TV-marketed merchandise, each store will feature a pop impresario theme with retro artistic influences from Andy Warhol and other pop culture art icons to create an upbeat and interactive environment.

Sandstrom is slated to open 150 stores in the domestic U.S. market over the next three years and will launch its nationwide franchise rollout plan in the coming weeks. MORE

Press Release Source: Tradeshow Marketing Company, Ltd. 
Thursday May 3, 9:31 am ET 

SCOTTSDALE, AZ--(MARKET WIRE)--May 3, 2007 -- Sandström On TV company, a wholly owned subsidiary of TradeShow Marketing Company, Ltd. (Other OTC:TSHO.PK - News), a specialty retail and product development company, is pleased to announce double digit increases for its Phoenix stores for the month of April.

There was a combined comparable store increase over April 2006 of 19.9%. Purchased less than two years ago by Sandstrom, the stores have been in existence for approximately ten years. Sales increased over April 2006 by 11 percent for its Paradise Valley location and 28 percent for its Arrowhead store.

This news follows on similar double digit increases in March of this year. Sandstrom sales increased over March 2006 by 19 percent from its Paradise Valley location and 13 percent from its Arrowhead store. Sandstrom's comparable-store sales gain -- a key retail barometer -- was 16% for the same period.

Sandstrom OnTV Company's year over year revenues have benefited from strong store sales, driven by the implementation of new marketing and merchandising strategies created by its new franchise sales team.

VP of Franchise Sales, Tim McCarthy, whose franchise and specialty retail experience has included successful runs with Natural Wonders, Nordic Track, UPS Stores, Coldstone Creamery and Dermacare USA, stated, "Our primary focus has been to develop new standards of operations for our franchise model. We have spent a great deal of time and resources implementing and testing these strategies at company-owned locations in the Phoenix market. Moving forward, given the significance of these increases, we are confident that our business model will continue to produce positive sales increases and ultimately provide our future franchisees the opportunity to own a break-through brand."MORE
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Leadership For TSHO

Mr. Bruce Kirk is the president of TSMC Company Ltd. The company was formed through 20 years of direct marketing experience in home shows, trade shows, and exhibitions. Mr. Kirk has been in private business and direct sales for more than 35 years. His experience includes owning his own real estate sales firm, a direct sales and distribution company, and for the last twenty years demonstration sales at home shows and trade shows. Mr. Kirk studied and received his undergraduate in Psychology from the University of British Columbia.

Financial Highlights For Tradeshow Marketing Company

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Disclaimer: StockUpTicks.com is a property of Market Pathways Financial Relations Incorporated (MP).  The information, opinions and analysis contained herein are based on sources believed to be reliable but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. Past performance is no guarantee of future results. This report is a paid advertisement and is for information purposes only and should not be used as the basis for any investment decision.  MP has been paid thirty six thousand five hundred fifty dollars plus seventy five thousand five hundred restricted shares of TSHO by Tradeshow Marketing Company Ltd. for preparation and distribution of this report and other advertising services over a ninety day period. This constitutes a conflict of interest as to MP’s ability to remain objective in its communication regarding the subject company.  Write or call MP for detailed disclosure as required by Rule 17b of the Securities Act of 1933/1934 - Market Pathways 17595 Harvard Ave., Suite C519 Irvine, CA  92614.  MP is not an investment advisor and this report is not investment advice. This information is neither a solicitation to buy nor an offer to sell securities but is a paid advertisement.  Information contained herein contains forward-looking statements and is subject to significant risks and uncertainties, which will affect the results.  The opinions contained herein reflect our current judgment and are subject to change without notice. MP and/or its affiliates, associates and employees from time to time may have either a long or short position in securities mentioned.  Information contained herein may not be reproduced in whole or in part without the express written consent of Market Pathways Financial Relations Incorporated.