SIRIUS SATELLITE RADIO, INC. (NasdaqNM: SIRI)

Dear Reader,

The market is cyclical and every day has its ups and downs.  Equities move on 'no news' or sometimes move contrary to the market. "The market was down, but my stock went up."  For the long term investor, this roller-coaster ride is all part of the scenery and not an unusual event.  But every so often, an equity does surpass our expectations.  We feel that way about Sirius Satellite Radio (NasdaqNM: SIRI).

At the end of August, we profiled SIRI noting that it was one of only two players in the satellite radio game.  The other is XM Satellite Radio (XMSR), which trades in the $30 range.  The tremendous potential for Sirius, again being the only competitor to XM, was evident to us.  XM had experienced its "run" and had leveled out.  Sirius was trading in the much more affordable high $2 range and had established relatively limited market share.

A lot can happen in a month. While XM has hit the common snags of any industry leader, i.e. missing estimates and experiencing technical problems, Sirius was picking up speed in accomplishing its business model and increasing its market share.  The news about SIRI that came out right after our last report caught our eye and then it appeared that every other day in the last month Sirius was releasing more positive news and experiencing a notable increase in both its stock price and trading volume.

Wednesday October 6, 11:36 am ET 

NEW YORK (Reuters) - "Shock jock" Howard Stern will jump to Sirius Satellite Radio (NasdaqNM:SIRI - News) in January 2006, moving his controversial show from the public airwaves and giving the nascent satellite radio sector a big boost. 

By luring Stern away from his current employer, Viacom Inc.'s Infinity Broadcasting, the $500 million, five-year deal announced on Wednesday by Stern and Sirius will propel the new business built on attracting subscribers to dozens of radio stations broadcast digitally. Sirius, whose shares rose about 14 percent to their highest level in more than two years in early trading, gets a boost in its rivalry with its larger competitor XM Satellite Radio Holdings Inc. (To read the complete release, the link is Here)

By CBS MarketWatch
4:03 PM ET Oct. 6, 2004
 
NEW YORK (CBS.MW) -- Shock jock Howard Stern shook up the radio world again Wednesday, announcing plans to leave longtime employer Viacom and move his controversial show to Sirius Satellite Radio, thus abandoning the public airwaves he's been a big part of for decades.

The move sent shares of Sirius (SIRI: news, chart, profile) rocketing 15 percent, to close at $3.84 as investors speculated that Stern's large, loyal and outspoken audience will boost its business.

That's a strong move, given that total production costs including cast, staff and construction of a studio are expected to be about $100 million per year for the Stern show, Sirius said.  Meanwhile, shares of rival XM Satellite Radio (XMSR: news, chart, profile) fell 5 percent. (To read the entire release, the link is Here)

J.P. Morgan upgraded its rating on Sirius Satellite Radio to "overweight" from "neutral," citing the company's subscription growth acceleration and increasing market share. The research firm said Sirius' subscription growth is putting it on track to meet growth targets for the third quarter and 2004. J.P. Morgan forecasts a 36% acceleration in net adds for the third quarter and a 106% acceleration for the fourth quarter. In addition, J.P. Morgan estimates Sirius will increase its market share from 19% in the second quarter to 24% in the fourth quarter. Sirius' deal with the National Football League is popular and narrowing the sales gap between Sirius and XM Satellite Radio Holdings in many stores, J.P. Morgan said. By 2010, the research firm expects to see satellite radio in 30% of U.S. households. 

About Sirius Satellite Radio, Inc.

Sirius Satellite Radio Inc. is a provider of satellite radio service, offering over 100 Streams to subscribers throughout the continental United States, including 61 streams of commercial-free music and over 40 streams of news, sports, talk, entertainment, traffic, weather and children's programming. The Company's 61 original streams of commercial-free music are produced at its national broadcast studio in New York City, and cover most genres of music.  Its non-music streams include programming from CNN, ESPN, NPR, FOX News, The Weather Channel and traffic for America's top 20 markets from Westwood One, a provider of traffic reports. Sirius is also a satellite radio provider of live sports programming, featuring up to 40 National Hockey League and National Basketball Association games each week, and will broadcast all National Football League (NFL) games as the Official Satellite Radio Partner of NFL.
 

Recent News Items From SIRIUS

Press Release Source: SIRIUS Satellite Radio 
Friday October 1, 10:10 am ET 

NEW YORK, Oct. 1 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (Nasdaq: SIRI - News) today donated more than a thousand SIRIUS receivers, boomboxes and subscriptions to local Red Cross chapters in support of the organization's ongoing hurricane relief efforts in the southern United States. To read the complete release, the link is Here

NEW YORK (AP) -- Sirius Satellite Radio Inc. closed up 14 percent Wednesday following an analyst upgrade, news of a new Sirius satellite radio by Sanyo in Wal-Mart stores, and plans to launch new products.

The company's shares rose after Bear Stearns upgraded the stock to "Outperform" from "Peer Perform" and issued an optimistic report about pending new products from the company. The second-largest U.S. satellite radio provider plans to introduce eight receivers at a New York City event that it hopes will generate enough sales to push subscribers past 1 million. To read the complete release, the link is Here

Press Release Source: SIRIUS Satellite Radio 
Tuesday September 28, 4:15 pm ET 

NEW YORK, Sept. 28 /PRNewswire-FirstCall/ -- SIRIUS (Nasdaq: SIRI - News), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced that Sanyo has joined the roster of quality brands that manufacture SIRIUS satellite radios. 
To read the complete release, the link is Here

Press Release Source: SIRIUS 
Tuesday September 14, 9:01 am ET 

NEW YORK, Sept. 14 /PRNewswire-FirstCall/ -- SIRIUS (Nasdaq: SIRI - News), the Official Satellite Radio Partner of the NFL, today announced that Monday Night Football analyst and legendary NFL head coach John Madden has signed on with SIRIUS NFL Radio, the first 24/7 year-round radio channel devoted entirely to the NFL. Madden will serve as commentator on SIRIUS NFL Radio's Sunday pre-game show, The Stadium Tailgate Show. To read the complete release, the link is Here

Press Release Source: SIRIUS Satellite Radio 
Wednesday September 1, 8:59 am ET 

NEW YORK, Sept. 1 /PRNewswire-FirstCall/ -- SIRIUS (Nasdaq: SIRI - News), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced that it is now available as a factory-installed option on the 2005 Audi A8, TT Coupe and TT Roadster.
To read the complete release, the link is Here

The Sirius Business Model

Sirius Satellite Radio Inc., from its orbiting satellites, directly broadcasts various channels of digital-quality audio.  The Company provides its services throughout the continental United States for a monthly subscription fee.  The Company delivers various streams of commercial-free music in every genre, as well as streams of news, sports, weather, talk, comedy, and public radio.

SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. 

SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 55 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the official satellite radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS' exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. 

In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies - Penske Auto Group, United Auto Group and Penske Trucking - are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships. Genmar Holdings, the world's largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offers SIRIUS.
a

Financial Highlights For SIRIUS

 

Exchange: NASDAQ NM Sector: Services Industry: Broadcast & Cable TV Employees: 375  Avg Vol (3 mo) 32,983,590 Market Cap: $4.79B Shares Out (Millions) 1,236.800 52wk Range: $1.84 - $4.29

COMPANY CONTACT

---

*** The Bull is Running. ***
There may never be a better time to feature YOUR company
to over 1 MILLION investors.

To learn more about our programs email us directly at info@stockupticks.com

Disclaimer: StockUpTicks.com is a property of Market Pathways Financial Relations Incorporated (MP).  The information, opinions and analysis contained herein are based on sources believed to be reliable but no representation, expressed or implied, is made as to its accuracy, completeness or correctness.  Past performance is no guarantee of future results. This report is a paid advertisement and is for information purposes only and should not be used as the basis for any investment decision.  MP has not been paid by Sirius Satellite Radio Inc. or any other person or entity in any form for preparation and distribution of this report and its owners, affiliates, employees do not currently own shares in SIRI.  However, at some point in the future MP, its owners, affiliates, and/or employees may buy shares and may also sell shares of SIRI without further notice.  Therefore, MP makes no warranty this it is objective in its communication regarding the subject company.  Write or call MP for detailed disclosure as required by Rule 17b of the Securities Act of 1933/1934 - Market Pathways 1920 Main Street, Suite 980, Irvine, CA  92614.  MP is not an investment advisor and this report is not investment advice. This information is neither a solicitation to buy nor an offer to sell securities but is a paid advertisement.  Information contained herein contains forward-looking statements and is subject to significant risks and uncertainties, which will affect the results.  The opinions contained herein reflect our current judgment and are subject to change without notice. MP and/or its affiliates, associates and employees from time to time may have either a long or short position in securities mentioned.  Information contained herein may not be reproduced in whole or in part without the express written consent of Market Pathways Financial Relations Incorporated.