LJ INTERNATIONAL, INC., (NASDAQ/NM: JADE)

Dear Reader,

I know from your emails and other inquiries that many of you are watching LJ International (JADE) very closely.   The stock has traded nicely since our profile on October 3 (Click Here to read it).  You will recall that JADE is represented by the prestigious IR firm Investor Relations International  (www.irintl.com) with a record of success that speaks volumes about its effectiveness. Click here to view IRI's Case Files. 

Just today LJ International (Nasdaq/NM: JADE) announced that for the second consecutive quarter it has raised its guidance for Fiscal 2003 revenues. It also raised its guidance for Q3 and now expects revenues to rise at least 21% for the quarter and earnings to rise a whopping 159% - versus Q3 last year. 

I'd call that spectacular news!!   This just in:  LJ International will be broadcasted on CNBC between 12:00 pm - 1:00 pm Eastern Time today.   Read on for the full story. 
 

*BREAKING NEWS * FROM LJ INTERNATIONAL, INC.

Press Release
Source: LJ International Inc.
Thursday October 9, 9:15 am ET 

HONG KONG and LOS ANGELES, Oct. 9 /PRNewswire-FirstCall/ -- LJ International Inc. (Nasdaq: JADE - News), one of the world's fastest-growing fine jewelry companies, today announced that it is increasing its revenue and net income guidance for the third quarter ended September 30, 2003 from previously announced levels.

For the third quarter, LJI expects revenues between $15.0 million and $15.5 million, an increase of between 21% and 25% over the $12.4 million reported in the same period of 2002. It expects net income to grow by at least 159% to between $600,000 and $620,000, or approximately $0.06 per diluted share, up from net income of $232,000, or $0.03 per diluted share in the third quarter of 2002.

The Company also raised its full-year revenue guidance for 2003 to over $53 million from the previously reported $50 million, an increase of 6%. This is the second consecutive quarter in which LJI has raised its revenue guidance for 2003.

Third quarter results will be announced during the week of November 14, 2003. The Company indicated that it would provide guidance for the fourth quarter at that time as well.

Third Quarter 2003 Results Will Recognize Initial Contributions from Expanded TV Retailing Business

LJI Chairman and CEO Yu Chuan Yih said, ''LJ International's expected results for the third quarter clearly indicate that our strategy of broadening distribution channels as well as product lines is beginning to pay off. We are particularly pleased with the volume of new orders we have received from our new electronic retailing partners in the U.S. With the demand for LJI products growing and new distribution channels quickly adding to our sales volume, we are optimistic that we can exceed our newly increased sales goals for both this year and, more importantly, going forward.''

During the third quarter, LJI received at least $1.4 million in new orders from two new TV electronic retailers in the U.S. with whom it has recently established sales relationships.

Company's First U.S. Office Opened in Third Quarter

Also during the third quarter, LJI further bolstered its marketing efforts in North America by opening its first sales and marketing facility in the United States. The new facility, located in Southern California, exceeds 10,000-square-feet in size and accommodates the Company's new U.S. sales and marketing personnel as well as certain senior executives.

About LJ International, Inc.

LJ International Inc., (''LJI'') is a publicly-owned company, based in Hong Kong and the U.S., engaged in designing, branding, marketing and distributing a full range of fine jewelry. It has built its global business, currently one of the fastest-growing in the
jewelry industry, on a vertical integration strategy and an unwavering commitment to quality and service. LJI distributes to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western
Europe, with a growing retail presence in China through stores and e-shopping sites. Its product lines incorporate all major categories sought by major retailers, including earrings, necklaces, pendants, rings and bracelets.

To be added to LJ International's investor lists, please contact Haris Tajyar at 818-382-9702 or via e-mail at htajyar@irintl.com .

For more information on LJI, please visit the Company's Web site at http://www.ljintl.com.

Forward looking statement: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products and other risk factors detailed in the company's most recent annual report and other filings with the Securities and Exchange Commission. 

Source: LJ International Inc.

LJ International Inc. (JADE) is a vertically integrated company employing approximately 2,000 people. The company designs, brands, markets and distributes a complete range of fine jewelry. While it specializes in the semi-precious jewelry segment, JADE also offers high-end pieces set in yellow gold, white gold, platinum or sterling silver and adorned with semi-precious stones, diamonds, pearls and precious stones.  JADE distributes its products mainly to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe.

Selling approximately two million pieces of jewelry each year, JADE recently booked $15 million in early orders for Christmas 2003 at June's Jewelry Manufacturing Show in Las Vegas.  JADE also had phenomenal success as it was featured in September at the Hong Kong Jewelry and Watch Fair  and at the International Jewelry Show in China.  The overwhelming reception at these two shows is further affirmation of the Company's strategic goal to expand into the massive Chinese market.
 
 

Other Recent News From Jade

HONG KONG and LOS ANGELES, Sept. 22 /PRNewswire-FirstCall/ -- LJ International Inc. (Nasdaq: JADE - News), one of the fastest growing fine jewelry companies in the world, today announced that it has received its first orders from ShopNBC, one of the nation's largest home shopping channels and the flagship media property of ValueVision Media (Nasdaq: VVTV - News). The orders totaled approximately $800,000 through September 2003.

HONG KONG and LOS ANGELES, Aug. 14 /PRNewswire-FirstCall/ -- LJ International Inc. (Nasdaq: JADE - News), a leading designer, marketer and distributor of a full range of fine jewelry, today reported improving results for the second quarter ended June 30, 2003. 

SELECTED FINANCIAL HIGHLIGHTS

For the comparable six months ended 6/30/03, revenues rose 13% to $22.8 million. Net income totaled $519 thousand, vs. a loss of $7.8 million. Results reflect the acceptance of new products, and improved efficiencies. (Multex) 

In August, the company reported a 22.8% year-over-year increase in Q2 revenue and a Q2 net income of $0.02 per share, a $0.91 year-over-year improvement and is now beginning to realize profit growth as the result of its cost-cutting efforts and other operational improvements made over the past two years.

Foreign exchange considerations have not had a significant impact on LJI's earnings as all of its sales are conducted in U.S. dollars and wages are mostly paid in Chinese Renminbi. LJI's strategic Hong Kong and Chinese mainland locations enable the company to enjoy tax advantages as well as labor cost savings.

CONTACT

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