LJ INTERNATIONAL, INC., (NASDAQ/NM: JADE)

Dear Readers,

For those of you among our readership following this interesting company we have important news coming from LJ International Inc. (nasdaq: JADE). This release signals two critical pieces of information from JADE; earnings and a conference call.

As we always try to give you the most information possible, especially from the company itself, we felt it imperative to pass on this data. If you are among our followers of JADE or perhaps just heard about this intriguing leading jewelry manufacturer then please review and take note of the information below.
 

* NEWS * FROM LJ INTERNATIONAL, INC.

Press Release 
Source: LJ International Inc.

HONG KONG, and LOS ANGELES, Nov. 6 /PRNewswire-FirstCall/ -- LJ International Inc. (Nasdaq: JADE - News), one of the fastest growing fine jewelry companies in the world, today announced that it will release its third quarter 2003 results on the morning of Thursday, November 13, 2003. The Company will subsequently conduct a conference call at 11:00 a.m. (EST) to review the results and for a Q&A session. The call will be hosted by Yu Chuan Yih, LJ International Inc.'s Chairman and CEO, and Betty Ho, Vice President of Corporate Development. 

    WHAT:  LJ International Inc. Third Quarter Earnings Conference Call

    WHEN:  Thursday, November 13, 2003 -- 11:00 a.m. Eastern Time
 

HOW: Live via phone by dialing 877-407-8031, or 201-689-8031 for international callers, and asking for the LJ International Inc. call. Please call at least 10 minutes prior to the start time, or live over the Internet by logging on to the Company's Website at www.ljintl.com .

REPLAY: A replay of the conference call will be available through November 20, 2003 and may be accessed by calling 877-660-6853, or 201-612-7415 for international callers. Enter passcode 1628 and confirmation 81705. An audio archive will also be available on the Company's website at www.ljintl.com shortly after the call and will be accessible for approximately 90 days.

RSVP: To register for the call or to be added to LJ International Inc.'s e-mail and/or fax investor distribution lists, please contact Haris Tajyar, Managing Partner of Investor Relations International, at htajyar@irintl.com .

About LJ International Inc.

LJ International Inc. is a publicly-owned company engaged in designing, branding, marketing and distributing a full range of fine jewelry, which has been built on a vertical integration strategy and an unwavering commitment to quality and service. LJ International distributes mainly to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe, with a growing retail presence in China through stores and e-shopping sites. Its product lines incorporate all major categories sought by major retailers, including earrings, necklaces, pendants, rings and bracelets.

For more information on LJI, please visit the Company's Web site at www.ljintl.com .

Forward looking statement: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products and other risk factors detailed in the company's most recent annual report and other filings with the Securities and Exchange Commission. 

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Source: LJ International Inc.

LJ International Inc. (JADE) is a vertically integrated company employing approximately 2,000 people. The company designs, brands, markets and distributes a complete range of fine jewelry. While it specializes in the semi-precious jewelry segment, JADE also offers high-end pieces set in yellow gold, white gold, platinum or sterling silver and adorned with semi-precious stones, diamonds, pearls and precious stones.  JADE distributes its products mainly to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe.

Selling approximately two million pieces of jewelry each year, JADE recently booked $15 million in early orders for Christmas 2003 at June's Jewelry Manufacturing Show in Las Vegas.  JADE also had phenomenal success as it was featured in September at the Hong Kong Jewelry and Watch Fair  and at the International Jewelry Show in China.  The overwhelming reception at these two shows is further affirmation of the Company's strategic goal to expand into the massive Chinese market.
 
 

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SELECTED FINANCIAL HIGHLIGHTS

For the comparable six months ended 6/30/03, revenues rose 13% to $22.8 million. Net income totaled $519 thousand, vs. a loss of $7.8 million. Results reflect the acceptance of new products, and improved efficiencies. (Multex) 

In August, the company reported a 22.8% year-over-year increase in Q2 revenue and a Q2 net income of $0.02 per share, a $0.91 year-over-year improvement and is now beginning to realize profit growth as the result of its cost-cutting efforts and other operational improvements made over the past two years.

Foreign exchange considerations have not had a significant impact on LJI's earnings as all of its sales are conducted in U.S. dollars and wages are mostly paid in Chinese Renminbi. LJI's strategic Hong Kong and Chinese mainland locations enable the company to enjoy tax advantages as well as labor cost savings.

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