SoftNet Technology Corporation (OTCBB: STTC)

Dear Reader,

Well the good news just keeps on rollin' !

Our ongoing coverage of SoftNet Technology (OTCBB: STTC) continues as the company announces yet another tremendous milestone - doubling its product offering.  This stock has been anything but boring to watch and it's upward trend seems be pushing ahead today.  You will remember that we first profiled STTC just about a month ago when it was trading at less than half its current price.  And recent runs have moved this stock as high as .15 cents in heavy trading.  We don't pretend to know where this company or its share price are going.  We're just happy to see them growing, expanding, and executing their business plan. 

So, here again is the latest NEWS from SoftNet Technology - and a transcript brief from IPODesktop below.
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Today's BREAKING News From SoftNet Technology

Press Release 
Monday November 15, 10:00 am ET 
Source: SoftNet Technology Corp.
 

BERNARDSVILLE, N.J.--(BUSINESS WIRE)--Nov. 15, 2004--SoftNet Technology (OTCBB Symbol: STTC - News; German WKN#: A0B7RZ) announced today that WholesaleByUs, LLC (WBU) increased the number of products for sale to more than 20,000. A revenue model has been created for increases in product offered. However, a sales projection will only be provided after the initial sales from the increase in products actually materializes. 

Just over 45 days ago, STTC's new wholly owned subsidiary, Wholesalebyus.com was offering only 150 products for sale on EBay.com. In just one short month, WBU has expanded its ability to provide increased exposure for other companies products on the Internet to Amazon.com and EBay.com. Now, the product offering has increased from 150 products to 4,400 to 10,000 and now to over 20,000 products. The genius displayed by the WBU management is not just in increasing the product offering, but increasing it at no additional cost to the companies that supply the product for sale through the WBU system. 

In just the past week, the Company increased estimated sales due to the increase in sales that WBU was experiencing on a daily basis. These increases continue as expected. However, a revenue explosion with even higher sales figures is possible now that the product offering has been increased to over 20,000 products. 

"We have the ability to provide suppliers, manufacturers, retail stores and the like an ability to exponentially expand the visibility and awareness for their products," said Mr. James M. Farinella, CEO/President of SoftNet Technology. "I continue to be pleased with the ongoing developments within the Company. Each milestone that is achieved brings us closer to profitability." 

Please visit our website at www.softnettechnology.com for more information or call the company directly at 866-898-4842 (local - 908-204-9911) James M. Farinella, CEO. 

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp (STTC) may differ materially from these statement due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions. 
 

Contact:
          SoftNet Technology
          James M. Farinella
          (866) 898-4842
          local: (908) 204-9911
          www.softnettechnology.com

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Source: SoftNet Technology Corp.
 

About SoftNet Technology Corporation

SoftNet Technology has two wholly-owned subsidiaries - Solutions Technology and WholesaleByUs. 

Solutions Technology’s SecureTime® software application offers a complete Biometric turnkey program for a small or mid-sized company that needs to collect time and attendance, scheduling, entitlements, and personal/pay records. With a seamless interface to payroll services, it provides the client with one of the most cohesive time and attendance management systems available anywhere. The software also secures critical work areas and high rise office buildings by  positively identifying employees and workers, and the program works in tandem with doorlocks and surveillance cameras to prevent any unauthorized access. 

SoftNet Technology's WholesaleByUs Web site is an actual operating demonstration of the Company's proprietary search engine software.  SoftNet is bringing its search engine to online retailers that want dynamic processes on their Web site instead of the ordinary static pages currently in use by so many sellers and resellers. 

Other Recent News from SoftNet

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Press Release Source: IPOdesktop.com; SoftNet Technology Corp. 
Friday November 12, 9:15 am ET 

LOS ANGELES, Nov. 12, 2004 (PRIMEZONE) -- In an interview with IPOdesktop, James M. Farinella, CEO of SoftNet Technology (OTC BB:STTC.OB - News) (German WKN#:A0B7RZ) said, ``Our recent growth in large part is driven by WholesaleByUs's web-based, application server based software system.'' He commented further that...

RECENT IPO's FOCUS INVESTOR ATTENTION

 -- Google's IPO focused investor attention on the growth of the 
    overall search engine marketplace.
 -- Shopping.com's IPO helped focus investor attention on comparison 
    shopping search

STTC's WholesaleByUs management believes their process cuts through the shopping search clutter to bring, in many cases, the lowest Internet-based retail price.
 

With a rule-driven, web-based, application server based software system

 -- WholesaleByUs connects manufacturers and distributes to Internet 
    buyers
 -- Effectively eliminating many dealers and other distributors.
 

Product descriptions and prices are mass uploaded by WholesaleByUs to

 -- eBay as a 'buy it now' item and to
 -- Amazon  

Product descriptions and prices are also uploaded to WholesaleByUs's web site

http://www.softnettechnology.com , click on 'wholesalebyus'

Upon order receipt, products are ordered from a manufacturer's or distributor's inventory usually within a day. Products are generally shipped to the buyer with three days of order receipt. If an item is out of stock, the buyer's money is refunded immediately by WholesaleByUs.

INTEGRATING WITH COMPARISON SHOPPING SEARCH ENGINES
 

STTC's management believes that comparison shopping search engines, such as

 -- Google's http://froogle.google.com
 -- Yahoo's http://shopping.yahoo.com
 -- Shopping.com's http://shopping.com

will start to access products and descriptions from the WholesaleByUS web site, increasing WholesaleByUs's Internet exposure.

About http://IPOdesktop.com

IPOdesktop, the leading provider of independent IPO research for professional money managers and individual investors, also produces the IPO Hardball radio program.  In the 'Analysts Corner' at IPOdesktop.com, research reports are available for both recent IPOs and emerging companies.  
IPOdesktop editors are quoted by The Wall Street Journal, Dow Jones Newswires, CBS MarketWatch, Reuters, USATODAY, and others. IPOdesktop editors also co-host financial programs at World Talk Radio, the largest Internet's Talk station.

IPOdesktop (ID) SAFE HARBOR STATEMENT & DISCLAIMER
The information, opinions and analysis contained herein are based on sources believed to be reliable but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. ID provides no assurance as to the subject company's plans or ability to effect any planned and/or proposed actions. This press release is a paid advertisement and is for information purposes only and should not be used as the basis for any investment decision. ID has been compensated five hundred dollars from Market Pathways for the preparation and dissemination of this press release. This constitutes a conflict of interest as to ID's ability to remain objective in its communication regarding the subject company. Analysts, principals, associates and employees of ID do not own or trade equities under coverage -for more disclaimers, http://gaskinsco.com/sttcdisclaimer.htm

Contact:
          SoftNet Technology Corp.
          James M. Farinella
          (866) 898-4842
          Local: (908) 204-9911
          www.softnettechnology.com
 

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Source: IPOdesktop.com; SoftNet Technology Corp.
 

Financial Highlights For SoftNet

To Contact SoftNet Technology

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