SoftNet Technology Corporation (OTCBB: STTC)

Dear Reader,

Quarterly Earnings Reports… the market holds its breath for them as if they will be delivered on stone tablets of unparalleled import.  Upon their anticipated arrival a stock will often rise or fall dramatically based on the nature of the news as to a company’s progress and current state of operations.

But of course, one needn’t wait on a quarterly for all the information that needs to be known about a company.  A diligent investor reads between the lines, monitors press releases and frankly puts two and two together to get a handle on where a company is going.

Today’s news from SoftNet Technology (OTCBB: STTC) could well be one of those informative morsels that provides investors with a glimpse of what’s ahead.  At StockUpTicks we appreciate it when a company is forthright, exuberant even, about what’s happening back at the fort.  And, dare we say, it can’t hurt that the news released just moments ago details a company enjoying a record sales day, month and quarter!  One other item to note: these achievements come with 43 days still left in the quarter.

Of course, dear reader, you could wait for the quarterly report to be filed and react with the herd as you see fit.

Or, you can read today’s press release ( below) and decide accordingly.
a

Today's BREAKING News From SoftNet Technology

Press Release 
Thursday November 18, 10:00 am ET
Source: SoftNet Technology Corp.

BERNARDSVILLE, N.J.--(BUSINESS WIRE)--Nov. 18, 2004--SoftNet Technology (OTCBB Symbol: STTC - News; German WKN#: A0B7RZ) is pleased to announced today that WholesaleByUs, LLC (WBU) generated record one day sales and in only the 17th day of the month, STTC, has already generated more revenue than ever recorded in a 30 day period. Additionally, the Company has recorded more revenue in any one Quarter with another 43 days left to go.

The Company recently projected sales at $75,000 for November and then just about one week ago increased them to $110,000. These projections have now been increased more than 100% to more than $150,000. While there is only 12 days left to the month, sales could actually approach $200,000 in November. Based on this second increase in sales estimates, it is now expected that STTC will generate more than $400,000 in revenue for the 4th quarter of this year. This is a 50% increase from original estimates. If growth in daily sales continues, another upward revision to 4th quarter estimates will be made.

On Monday, WBU increased the products offered from 10,000 to approximately 20,000. Daily sales have actually grown a larger amount than management expected after this increase in products. If sales just hold constant through the end of the month, WBU will easily meet the new target of $150,000. However, it is expected that sales should increase as the month progresses. If daily sales do increase as expected, then another upward revision will be made. November sales will now exceed the initial projections STTC had set for December of $150,000.

It is also now expected that STTC could continue to increase sales every month through and into 2006. With this current increase in sales estimates, SoftNet Technology will shortly announce an increase in December projections. Just last week STTC increased December revenue figures 50% from $150,000 to $225,000. However, The Company is already on pace to generate more than $240,000 in sales in a 30-day span.

"Sales are now getting to a point that they are exceeding even our most aggressive projections," said Mr. James M. Farinella, CEO/President of SoftNet Technology. "Management is at the point where we are no longer sure what the upward limit on sales could be in 2005 and 2006. It was great foresight for WBU to move to a new Facility in Phoenix, AZ in October. We are now able to handle any type of growth into and through 2005."

Please visit our website at www.softnettechnology.com for more information or call the company directly at 866-898-4842 (local - 908-204-9911) James M. Farinella, CEO.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp (STTC) may differ materially from these statement due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.

Contact:
          SoftNet Technology
          James M. Farinella
          (866) 898-4842
          local: (908) 204-9911
          www.softnettechnology.com

--------------------------------------------------------------------------------
Source: SoftNet Technology Corp.
 

About SoftNet Technology Corporation

SoftNet Technology has two wholly-owned subsidiaries - Solutions Technology and WholesaleByUs. 

Solutions Technology’s SecureTime® software application offers a complete Biometric turnkey program for a small or mid-sized company that needs to collect time and attendance, scheduling, entitlements, and personal/pay records. With a seamless interface to payroll services, it provides the client with one of the most cohesive time and attendance management systems available anywhere. The software also secures critical work areas and high rise office buildings by  positively identifying employees and workers, and the program works in tandem with doorlocks and surveillance cameras to prevent any unauthorized access. 

SoftNet Technology's WholesaleByUs Web site is an actual operating demonstration of the Company's proprietary search engine software.  SoftNet is bringing its search engine to online retailers that want dynamic processes on their Web site instead of the ordinary static pages currently in use by so many sellers and resellers. 

Other Recent News from SoftNet

aaPress Release Source: SoftNet Technology
Source: SoftNet Technology
Tuesday November 16, 10:00 am ET

BERNARDSVILLE, N.J.--(BUSINESS WIRE)--Nov. 16, 2004--SoftNet Technology (OTCBB Symbol: STTC - News; German WKN#: A0B7RZ) announced today that the President and CEO continues to purchase more shares of STTC. On Thursday and Friday last week and Monday this week; the CEO purchased an additional 40,000 shares of STTC at prices as high as $.126. Since August 18, 2004 the CEO/President has purchased well over 1,000,000 shares of STTC in the open market.

WholesaleByUs, LLC (WBU) continues to surpass previous forecasts in sales. In fact, WBU is already on pace to meet the new revenue target of $110,000 for the month of November. However, it is expected that the additional product lines that were added to the mix just yesterday (press release of 11/15/2004) could have a dramatic effect on the sales of the overall Company. This was cited by the CEO as one of the main reasons to add to his position at this time.

The CEO also mentioned that the expansion to the European Community expected shortly provides for even further optimism heading into the New Year. It is now expected that not only will sales not drop off in January, but they may actually increase. Further to this point, is the increased expectation to expand to the Canadian market much sooner then previously anticipated.

"The excitement within the Company continues to just increase on a daily basis," said Mr. James M. Farinella, CEO/President of SoftNet Technology. "I am just so excited to see our Company grow our sales at fantastic rates. What's even more exciting is all of the untapped growth that WBU will be bringing online in the coming year. The real explosion in sales is yet to come!"

Form 4's have been filed as required with the SEC and can be viewed by going to the Company's website www.softnettechnology.com. Then click on the link for SEC Filings. It should be noted that purchases were made from as low as 1.9 cents to as high as 12.6 cents. Please visit our website at www.softnettechnology.com for more information or call the company directly at 866-898-4842 (local - 908-204-9911).

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp (STTC) may differ materially from these statement due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.

Contact:

     SoftNet Technology
     James Farinella, 866-898-4842/908-204-9911
     www.softnettechnology.com

Source: SoftNet Technology
 

Financial Highlights For SoftNet

To Contact SoftNet Technology

---

*** The Bull is Running. ***
There may never be a better time to feature YOUR company
to over 1 MILLION investors.

To learn more about our programs email us directly at info@stockupticks.com

Disclaimer: StockUpTicks.com is a property of Market Pathways Financial Relations Incorporated (MP).  The information, opinions and analysis contained herein are based on sources believed to be reliable but no representation, expressed or implied, is made as to its accuracy, completeness or correctness.  Past performance is no guarantee of future results. This report is a paid advertisement and is for information purposes only and should not be used as the basis for any investment decision.  MP has been paid seventeen thousand dollars by SoftNet Techology Corp. for preparation and distribution of this report and other advertising services. This constitutes a conflict of interest as to MP’s ability to remain objective in its communication regarding the subject company.  Write or call MP for detailed disclosure as required by Rule 17b of the Securities Act of 1933/1934 - Market Pathways 1920 Main Street, Suite 980, Irvine, CA  92614.  MP is not an investment advisor and this report is not investment advice. This information is neither a solicitation to buy nor an offer to sell securities but is a paid advertisement.  Information contained herein contains forward-looking statements and is subject to significant risks and uncertainties, which will affect the results.  The opinions contained herein reflect our current judgment and are subject to change without notice. MP and/or its affiliates, associates and employees from time to time may have either a long or short position in securities mentioned.  Information contained herein may not be reproduced in whole or in part without the express written consent of Market Pathways Financial Relations Incorporated.