Digital Youth Network Inc. (OTCBB: DYOUF)

Dear Reader,

Today.s featured company Digital Youth Network Inc. (OTCBB: DYOUF) seems to understand the "MySpace generation" as well as any company - with a variety of products and applications built to serve this enormous market, they are leading a charge to unite and monetize that massive market.  

Breaking NEWS from DYOUF

Press Release Source: Digital Youth Network Corp.
Tuesday November 21, 9:00 am ET

VANCOUVER, BRITISH COLUMBIA--(MARKET WIRE)--Nov 21, 2006 -- Digital Youth Network Corporation (OTC BB:DYOUF.OB - News) parent company of DY Mobile Inc., announced that it has entered into a licensing agreement with Universal Music Canada, wherein DY Mobile will promote and sell real music ringtones, also known as MP3 TrueTones to mobile subscribers on Canada's 4 largest wireless networks.

DY promotes this content within its Mobile on Demand pages found in The Vancouver Province, Toronto Sun, Edmonton Sun, Calgary Sun and Toronto 24 Hours newspapers reaching more than 1 Million Canadians.

Universal Music's artists promoted by DY include Eminem, 50 Cent, Shania Twain, Nelly Furtado and many more platinum selling artists.

Dan Reitzik, President of DY Mobile comments, "DY has had a long standing relationship with Universal Music and we are tremendously pleased to be promoting and selling their artists' licensed content using our direct to consumer mobile content storefronts. Universal Music has the largest market share of all major record labels and has been a supporter of DY's model for more than 3 years. North America is just beginning to realize the potential of the mobile content market, already booming in Europe and Asia. DY recognizes that consumers demand a wide array of content."

About Digital Youth Network
Digital Youth Network through its subsidiary DY Mobile Inc. has negotiated various revenue sharing agreements with Sun Media and Canwest newspapers and other magazines to publish Mobile on Demand pages within their publications across Canada. Mobile on Demand pages allow consumers on all 4 major Canadian wireless networks to purchase content such as Real Music Ringtones and images for their mobile handsets, with charges billed directly to consumers' monthly phone bills. Remaining space within Mobile on Demand pages are sold to advertisers wishing to reach the mobile consumer, such as music labels, wireless carriers, retailers and handset manufacturers.

About Universal Music Canada
Said Renee Plato, Director of Digital Business Development, of Universal Music Canada: "Universal Music Canada is proud to be extending our digital music to mass audiences through traditional Canadian Medias. The DY partnership provides continued innovation in the digital space and a direct B to C relationship."

Universal Music Canada contact: Tyson A. Parker, Vice President, Corporate Communications, Vice President, National Media & Artist Relations UNIVERSAL MUSIC CANADA, Tyson.parker@umusic.com, www.umusic.ca, www.umusicbiz.ca.

Cautionary Statement on Forward-Looking Statements
Statements on this news release which are not historical are forward-looking statements. You can identify forward-looking statements by words such as "may", "expect", "potential", "anticipate", "forecast", "believe", "estimate", "project", "plan", "continue" or similar words. You should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information. Forward-looking statements in this press release include, but are not limited to, statements regarding the ability of DY's Mobile On Demand page to attract advertisers and promote users to send text messages; its ability to assist brands, advertisers and traditional media companies communicate and interact with the youth market; and future plans and objectives of Digital Youth.

Forward-looking statements are subject to various risks and uncertainties including those listed below. The risk factors listed below and the cautionary language in this news release provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by DY in its forward-looking statements. Actual results relating to, among other things could differ materially from those currently anticipated in such statements. Factors affecting forward-looking statements include: limited market appeal, lack of interest among advertisers, insufficient financial resources, a loss of competitive advantage and costs associated with a failure to protect our intellectual property rights against infringement, litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Digital Youth operates; technological, mechanical and operational difficulties encountered in connection with text messaging and other media content; and labour relation matters and costs.

Contact:

     Contacts:
     Digital Youth Network Corp.
     Raymond Mol
     (604) 728-4814
      

Source: Digital Youth Network Corp.
 

About DY Mobile

Digital Youth Network Inc. ("DY") is the parent corporation of two mobile-technology operations: Mobile on Demand and Digital Youth Network. Based in Canada, DY has successfully developed its brand name throughout Canada and is now entering the U.S. market.

DY brings services to customers such as music, ringtones, images, games, text messaging, and network communities for DY mobile phone users. The DY brand is also anchored with a strong online presence to supplement content with contests, promotions, content archives, and giveaways that feature concert tickets, posters, and movie passes.

DY Mobile has connectivity to most major carriers in North America and provides DY media partners and clients with consulting, software applications, reporting and billing for integrating mobile marketing -specifically text messaging with the clients own media. The Mobile content industry is estimated to generate $15B per year and DY Mobile has positioned itself to be a leader in marketing and distributing mobile content and mobile phone services.  DY has built a solid customer base in Canada and is now partnering with American companies to assist in increasing their revenues and subscriber base.

Text messaging has the fastest growth rate in telecommunication.  Using only 160 characters, over a billion messages are sent every day.  It.s not only a good way to communicate with friends but has several advantages for product sales.  DY connects text users to content and products.  By using other media, DY drives mobile and PDA users to text sites to pay for products and information without the use of a credit card.  The transactions are billed directly to the buyer.s telephone bill.

One example of the power of text messaging is the hit game show Deal or no Deal.   Each text message sent to the show is billed at $0.99.  With an estimated 3 million messages sent per show, it is one of the most successful promotions in the U.S.  This is a two-media sale.  First the text address appears on the television screen and then the mobile user sends a text message that enters them in a contest.

DY generates revenue from selling ring tones, music, and other products.  The company has concentrated on print media for its two-media sale.  First, the company contracts with print media, both newspapers and magazines, for a page of space to sell DY.s products and those of their advertising clients.  On this page are offerings of ring tones and the latest music along with other products.  Text messaging addresses are listed with each item and DY shares heavily in the revenue generated.  Secondly, the mobile user can download content products, request information, enter a sweepstakes or vote for their favorite American Idol.
 

The DY model for rapid expansion is to launch with media companies that already have  large and relevant audiences like Newspapers, Magazines TV and Radio stations

Most consumer products companies try to target potential customers by advertising in the media that they most often use.   Text messaging boasts the highly sought-after youth market. Text Messaging response rates can be quickly and accurately measured providing a good indication of the effectiveness of advertising dollars spent and the potential return on investment.  Also, creative content can be tailored to the specific likes and dislikes of the mobile users.  This unique flexibility makes text messaging a great tool for quickly field testing an advertising concept, providing immediate market research for a new product, launching on-the-spot promotions and for providing information - for instance at a concert venue or college campus. 
 

THE BRANDS of DY MOBILE

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Mobile On Demand is like a "T.V. Guide" for Mobile Content and services
Mobile users, like TV viewers, know to look here for the latest Mobile Content

DY allows for a turn-key solution for media companies to benefit from Mobile on Demand storefronts.  DY has the technology, content agreements, and billing solutions in hot demand by traditional media companies wishing to sell mobile content to the general population and develop mobile advertising programs for brands and advertisers. 

Magazines, newspapers, radio stations wish to capitalize on the incremental revenues they can generate from the sale of mobile content to their audience, but generally do not have the expertise, technology or agreements in place to do so on their own. 

Mobile on Demand is 100% Spam Free - DY works closely with Canada's Mobile watchdog, the Canadian Wireless Telecommunications Association (CWTA).  DY Mobile and Mobile on Demand are completely SPAM FREE.  Customers will never receive unsolicited communications from DY or its clients and the TrueTones DY provides are the actual songs, by the original musicians, and are licensed through Universal Music and SonyBMG

Financial Highlights For DYOUF

To Contact DY Mobile

Digital Youth Network 

#303 - 1847 West Broadway Vancouver, BC V6J1Y6 Canada
Phone: 1-877-404-7711 Fax: 1-888-304-7711 
www.dymobile.com
Email: info@dymobile.com
Text: Send the word "CONTACT" to 839839

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