Today's
Featured Company is Leftbid Corp. (OTC
BB: SPCY)
Presently
Known As Spicology Inc.
Spicology
Inc. recently completed its acquisition of Leftbid.com,
Inc.
With the closing, Leftbid
is now a wholly owned subsidiary of Spicology.
Spicology will now apply
to have its name changed to Leftbid Corp.
léft•bid:
n. 1.
An offer or bid for an item to be sold at auction
in which the bid is "left" with the auctioneer prior
to the auction. 2.
A new Internet auction site specializing in the
sale of fine art, antiques and collectibles, launched
in March 2000, that provides a wide variety of fine
property in an exciting and dynamic environment.
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OVERVIEW
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You can utilize the Leftbid system to access a wide
variety of the finest art, antiques, furniture and
other collectibles from premier auction houses around
the world. The Leftbid system enables collectors
to watch, listen to and participate in fast-paced
live auctions held at the top auction houses of
Europe, Asia and North America – all from the comfort
and privacy of their own homes or offices.
Collectors are able to preview items in detailed
online catalogues on the Leftbid site.
Leftbid is a transactional system that links auction
houses in Europe, North America and Asia, giving
collectors around the world access to a wide array
of fine art, antiques and collectibles through a
single site. A group of avid art lovers and collectors
developed the idea for Leftbid. Their personal
experiences in acquiring paintings and other works
of art from dealers and auction houses over the
past five years convinced them that there was a
better way. They saw the Internet as a way to bypass
the physical limitations of the "bricks & mortar"
art marketplace and set out to revolutionize the
way art and antiques are collected and sold.
Built on a foundation of solid technology, Leftbid
gives collectors access to the premier auction houses
and private consignments throughout the world via
the Internet. "We are constantly striving to maintain
the highest levels of integrity, privacy and quality.
To that end, our selective screening process ensures
that only reputable auction houses of high-quality
merchandise are permitted to sell through the Leftbid
system," said Mike Luther, Leftbid Chairman and
CEO. The Leftbid system also pre-qualifies
potential buyers with personalized spending limits
to give its selling partners confidence that bidders
have the financial means to pay for items purchased
at auction.
In addition to our internet system, our selling
partners - auction houses from around the world
- differentiate us from other Internet auction companies.
The founders of Leftbid have drawn upon their lifetime
relationships with some of the finest auction houses
in the world to make the "freshest" fine art and
antiques available at attractive prices. In short,
we at Leftbid are committed to providing a fine
art auction venue with a sophistication and richness
of experience second to none.
Leftbid's
three primary areas of focus provide a combined
market size in
excess of $100 billion annually
Fine
Art, Antiques & Collectibles
Automobiles & Motorcycles
Industrial Equipment
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IMPORTANT
NEWS
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Daniel
Kruse and Ebay
The company has appointed
Daniel Kruse, Chairman of Superior Auctions and
Marketing, to its advisory board. Mr.
Kruse is a third-generation auctioneer with over
30 years of industry experience and has participated
in converting billions of dollars in assets through
oral bid auctions. In 1970, Daniel and
his family, through Kruse International, Inc., founded
the world's largest classic car sales organization,
headquartered in Auburn, Indiana. Kruse
International, Inc. and Dan Kruse Classic Car Productions
were recently sold to eBay, the world's largest
on-line auction company.
A
Significant Acquisition
Leftbid announced that it
has entered into a Letter of Intent to acquire Signature
Auctions LLC of Lincoln, Nebraska. Signature is
a leading industrial equipment auction company that
conducts unreserved auctions of construction, mining,
agricultural, transportation and industrial equipment
throughout the United States. Co-founders, Greg
Forke and Kevin Duling draw their equipment auctioneering
experience from their tenure with Forke Brothers
Auctioneers, which has been well known in heavy
equipment auctioneering for nearly 80 years.
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ABOUT
THE COMPANY
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Leftbid
Corp. is the U.S. leader in a new segment of the
global auction business -- the Internet Auction
Service Provider (IASP) market. Leftbid specializes
in providing live Internet broadcasts of auctions
for fine arts, antiques, collectibles, motor vehicles
and industrial equipment by providing the "brick
and mortar" auction community with the tools that
allow them to broadcast their auctions in real-time
via the Internet.
In
the past year, Leftbid has broadcast approximately
250 live auctions on the Internet. Many of
the company's original sales were held in Europe
and other parts of the world. In the fourth
quarter of 2000, Leftbid elected to concentrate
its focus on the U.S. market.
Leftbid
complements existing auction houses’ onsite bidding
audience by allowing the auction houses’ non-attending
customers to participate in their sales, as well
as, with a connected global community of qualified
and competitive Internet bidders. In its most successful
auctions, Leftbid generated approximately 20% to
30% of the total auction sales and had numerous
absentee bids and pre-bidding occur before the live
sale even began.
In
conjunction with its auction initiative, Leftbid
has invented new business processes that allow for
a seamless and efficient blending of the traditional
auction market with the new Internet community.
This set of processes named “LiveNet Auction Process”
by Leftbid is core intellectual property only gained
by significant experience in the field and cannot
be easily replicated by a straight technology solution.
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MILESTONES
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To
date the company has completed the following major
milestones in the execution of its business plan.
1.
Established
highly-qualified Senior Management and advisory
board
2. Developed state-of-the-art
software that is time-tested, proven and not easily
duplicated.
3. Developed an organized
and focused business strategy
4. Successfully Executed
over 250 auction sales
5. Penetrated key market
segments - fine art, antiques and collectibles.
6. Entered the automobile
and motorcycle market with highly visible companies.
7. Launched plan to
enter the industrial equipment auction business
8. Signed over 30 contracts
for future auctions with approximately 100 in backlog
for future sales.
9. Successfully completed
an initial “seed capital” round of financing of
approximately $20 million.
At
present the company has geared itself to conduct
approximately 45 live auctions per month in a variety
of locations within the U.S. A listing of
these auctions, dates and partners is an addendum
to this document.
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THE
INDUSTRY
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A
Win Win Strategy
Leftbid
receives a fee from both the sale
and the purchase!
- Buyers
who use Leftbid.com to purchase an item pay a
buyer's premium to the auction house and Leftbid
receives a portion.
- On
the sell side, the auction house will derive a
seller's premium fee and Leftbid receives a portion.
The
global market for fine arts and collectibles is estimated
to be approximately $25 billion per year with
steady growth projected for the next several years.
Leftbid's
core business is in the live-to-Internet auction
service market, which supplements its business with
online timed auctions and other e-commerce services.
The live-to-Internet service is particularly appealing
to most of the participants engaged in the sale
or purchase of fine art, antiques, collectibles,
automobiles, motorcycles and industrial equipment.
Leftbid
works closely with its entire auction house member
base to help foster and encourage the marketing
and advertising plans of each individual house.
Each major auction house generally engages in regional
marketing programs targeted to each unique market
region. By co-marketing and branding with
regional advertisers, Leftbid is able to leverage
the local appeal of well-known auction houses into
its own brand equity. Leftbid is then
able to broaden its own brand recognition maximizing
its appeal to a diverse and remote online-buyer
marketplace.
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TECHNOLOGY
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Using
the Leftbid system, collectors can search through
and screen hundreds of objects offered by auction
houses from around the world. Collectors who have
registered with Leftbid can then bid on these items
at the auction or enter a "left bid" that will automatically
be placed when the auction is held. Live auctions
are fast-paced events that require bidders to remain
attentive and act quickly. The Leftbid system
was designed to match collectors with sellers through
a high-quality Internet auction site that is feature-rich,
reliable and user intuitive. Leftbid's system
maintains user registration information, billing
accounts, current auctions and historical listings.
All information is regularly archived to a data
warehouse.
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For
OnLine Information |
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Visit
the Leftbid Web site: click here
View current press releases:
click here
View SEC filings:
click here
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Company
Contact |
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Leftbid.com,
Inc.
13314 "I" Street
Omaha, NE 68137
Phone:
(402) 334-5556
Safe
Harbor Statement:
Statements contained in this document, including
those pertaining to estimates and related plans
other than statements of historical fact, are forward-looking
statements subject to a number of uncertainties
that could cause actual results to differ materially
from statements made.
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information, opinions and analysis contained herein
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as to its accuracy, completeness or correctness.
This report is for information purposes only and
should not be used as the basis for any investment
decision. MP will be compensated with 40,000
shares of SPCY common stock by Melange Trading for
preparation and distribution of this report
and additional distributions and services over the
next 30 days. This constitutes a conflict
of interest as to MP’s ability to remain objective
in its communication regarding the subject company.
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by Rule 17b of the Securities Act of 1933/1934.
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