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Past Profile

eBlast
Sweet Success Enterprises, Inc. (OTCBB: SWTS)
November 6th, 2007.

 
 SWEET SUCCESS ENTERPRISES INC. (OTCBB: SWTS) 
According to the American Diabetes Association, one out of three babies born in the U.S. will become diabetic.  In addition, 50% of babies born to families of minority origin in the U.S. will become diabetic.

Dear StockUpTicks Reader:

When testing your flagship product in new retail venues, a word that often describes a political turncoat might well be the best news a company or its investors can receive.  So when Sweet Success (OTCBB:SWTS), a functional health beverage, received reports that 30% of inventory stocked in a new deal with a leading national chain had already sold-out, the news was both welcomed and indicative of the company’s ever-expanding traction in new markets nationwide.

The sales come again for the company’s rock star, GlucaSafe®, which supports healthy glucose levels, and was followed by re-orders in most instances.  The company believes that they could see similar results in the remaining 90 stores to be stocked, which suggests they will be tracking record Glucasafe shipments for the fourth quarter of this year.

***See Breaking NEWS below***


And please take a moment to review our comprehensive Profile on Sweet Success HERE
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    Breaking *NEWS* from Sweet Success

Press Release Source: Sweet Success Enterprises, Inc.
Tuesday November 06, 9:45 am ET

Sweet Success Preliminary Financials Indicate a Profit of $2.3 Million 
for the Third Quarter That Ended September 30, 2007

SAN ANTONIO, Nov. 6, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), the maker of GlucaSafe which supports healthy glucose levels and a line of innovative and delicious healthy-lifestyle beverages, announced today that preliminary results indicate that Sweet Success will report a profit for the third quarter of approximately $2.3 million due to accounting adjustments.

"The profit was the result of market activities that affected the price of our outstanding derivatives," said William Gallagher, Sweet Success CEO. "After a closer look we have improved our bottom line on a cash basis and actual estimated cash loss for the third quarter of $163,008 for the September 30th quarter versus $301,502 at the second quarter and $644,807 in the first quarter. This indicates our cost structure is the right size now and is positioned to be leveraged as we generate the higher sales primarily from the recent rollout to the large chain through their northern U.S. outlets," added Gallagher.

                          TABLE - CASH LOSSES
 --------------------------------------------------------------------
      Q1                         Q2                         Q3
 --------------------------------------------------------------------
   $644,087                   $301,502                   $163,008
    actual                     actual                    forecast
 --------------------------------------------------------------------

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

The Sweet Success Enterprises, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

``Safe Harbor'' Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management ``believes,'' ``expects,'' ``anticipates,'' ``foresees,'' ``forecasts,'' ``estimates'' or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.
 

Contact:

          Sweet Success Enterprises, Inc.
          Christee Kahn
          210-824-2496 ext. 233

Source: Sweet Success Enterprises, Inc.

You may read the entire news release HERE


Also - Glenn Williamson, President and COO of Sweet Success Enterprises Inc., is Featured in an Audio Interview at SmallCapVoice.com
Click HERE to listen to the interview



Company Contact:
Sweet Success Enterprises Inc.
Christee Kahn
210-824-2496 ext. 233
>>>Spacer>>>
    About Sweet Success

Sweet Success Enterprises, Inc. ("Sweet Success") ("SWTS) engages in the production, distribution, and marketing of ready-to-drink functional health beverages in the U.S. under the trademarked Fuel For Health brand name targeting 4 to 64 year olds.  The fast-growing natural and wellness beverage market is now approaching $25 billion.

San Antonio-based Sweet Success Enterprises Inc. acquired Nestlé’s original Sweet Success™ brand and has re-launched as Fuel for Health™; an all natural product line to tap into the rapidly growing demand for all natural and self stable health and wellness beverages. Sweet Success is now available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. Sweet Success® contracts for the production, marketing and distribution of all-natural beverages under the brand names Sweet Success® Fuel For Health™. 

The Sweet Success product line includes: GlucaSafe®, a functional health beverage with green and white tea, pomegranate extract and Cinnulin PF® which may support healthy glucose metabolism in many individuals; Vita-Tein, a protein based beverage available in chocolate super shake and a vanilla super shake; Power Blend, a noncarbonated juice energy drink; Chocolate Immunity Infusion Jr., and ChocKoala Immunity Jr.; a pair of hypoallergenic non-dairy, and non-soy protein-based products; and Ultra Greens, a juice beverage, which combines barley greens with the phytonutrients Spirulina and Chlorella. 

As American's lifestyles have evolved away from soda pop, and alternative beverages like bottled water and tea, coffee, and energy drinks have taken over the beverage industry, SWTS is well-positioned in the new and expanding market of vitamin and mineral enriched products.

Sweet Success now offers a full line of healthy and functional beverages that are all-natural, great tasting, and are produced with state-of-the-art ingredients focused on delivering endurance, heart health, and a natural energy boost.  Operating within an Exploding Industry, the supplemental beverages that SWTS produces have been formulated and reformulated, test-marketed, and repositioned in their market space for consumers. The work is done and now SWTS is rolling out product across the U.S.  Sweet Success’ Fuel for Health™ beverages are coming to market at the right time; when the demand is high


GlucaSafe is enhanced with the popular health maintenance tool Cinnulin PF®

• May support healthy glucose levels
• Supports Enhanced Body Composition
• May assist in Maintaining Healthy Blood Pressure
• Acts as a Powerful Antioxidant

This multifunctional health beverage is packed with the healthy antioxidant powers of green and white tea and delicious pomegranate extract. 
a
    Marketing "Functional" and "Healthy" Beverages 


Diabetes Facts

The global diabetes market was worth
$18.6 billion in 2005, which was an
11.5% increase from 2004 sales of $16.6
billion. The U.S. has the dominant share in
the global diabetes market, with 49.6% of
2005 global sales.

25% of the U.S. population has diabetes or is pre-diabetic.
– Diagnosed: 14.6 million people
  – Undiagnosed: 6.2 million people
– Pre-diabetic: 54 million people


The American Diabetes Association recently announced that one out of three newborns in the U.S. since 2000 will become diabetic. In addition 50% of babies born to families of minority origin in the U.S. will become diabetic. Today the U.S. alone has 20.8 million people suffering with diabetes.

1.5 million new cases of diabetes were diagnosed in people aged 20 years or older in 2005.
Source: http://www.diabetes.org/about-diabetes.jsp



THE SWEET SUCCESS PRODUCT LINE


ChocKoala™ is enhanced with Aktivated Barley™, the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of allergen-producing soy or dairy, we use a unique, health-conscious protein blend. The butterscotch goodness of low-glycemic brown rice syrup and bitter-sweet chocolates top off this delicious way to provide nutritional support for healthy living. 

Chocolate Immunity Infusion™ is enhanced with Aktivated Barley™ (rich in beta-glucan), the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of soy or dairy that produce allergic reactions in some people, we use a unique, health-conscious protein source. The butterscotch goodness of brown rice base and bitter-sweet chocolates top off this delicious way to support healthy living.
a


A delightful mix of exotic juices, fortified with Maca, the secret Mayan herb that supports and restores your adrenal glands and helps build muscle size and strength. And from Asia, Ginseng to Increase energy and alertness, relieve stress, and improve oxygen levels. And finally, Guarana, for a long lasting energy boost that builds stamina and endurance. Power Blend, the ultimate pick me for people on the go and athletes looking for a competitive edge. 

Power Blend endorsed by Jeremy Shockey who plays Tight end for the NY Giants

Photo: Tony Clark, NFL trainer to Jeremy; Tommy Pooch, consultant; Bill Gallagher, Sweet Success; Jeremy Shockey; Greg Rabinovich, Director of Wine Sales, SWS; Brett Dunne, GSM Retail wine sales.

a
 


In ancient Hawaiian times it was believed that the micronutrients found around the Hawaiian Islands possessed nutritional powers that could only been created by the volcanic Gods. Today the sparkling waters of Hawaii are home to an abundance of green superfoods. Combining barley greens with the powerful Hawaiian nutrients of Spirulina and Chlorella, Sweet Success UltraGreens ™ harnesses the power of the great volcanic region in a spectacular fruit beverage.

Sweet Success VitaTein energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and endurance. VitaTein is delicious and vitamin-packed .



Sweet Success VitaTein Vanilla energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and greater physical endurance. 
a

nature inspired for evolving lifestyles

What's inside?
Wonderful things! 

Guarana - This potent rainforest herb with fiber-bound caffeine provides a gentler energy boost than coffee without the harsh side effects. Native Amazonians have used the seed extract for centuries to boost stamina. 

Ground Flax - One of the world's best sources of soluble fiber and valuable omega-3 fatty acid. It has been shown to improve heart health, lower cholesterol and help prevent arthritis. 

Aktivated Barley - A pre-sprouted grain that digests slowly for lasting endurance and lowered blood sugar levels. It is a great source of immune-boosting beta-glucan fiber.
a
    Other Recent News >From SWTS

Press Release Source: Sweet Success Enterprises, Inc.
Monday November 5, 9:15 am ET

Sweet Success Has Experienced a Total Sellout of GlucaSafe in 30 Percent of 
the Pharmacy Outlets Recently Launched

SAN ANTONIO, Nov. 5, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises' (OTC BB:SWTS.OB - News) flagship product GlucaSafe, which supports healthy glucose levels, has recently launched to a retail chain throughout the northern U.S. from New England to Washington State. The launch which included a hard mailer has already taken place in one third of the 140 stores and is producing very strong sales. The remaining stores are currently being stocked and will have hard mailers to the chain's diabetic customer database over the next two weeks. Sales reports from the chain and our personal calls to the store indicate a complete sellout in 30% of these stores during the first two weeks. Re-orders that have been reported to us are averaging 20 cases per store.

``As we continue this GlucaSafe launch including hard mailers over the next two weeks into the final 90 stores we anticipate having similar sales results,'' said William Gallagher, Sweet Success CEO. ``This would indicate that we are tracking record GlucaSafe shipments for the final quarter of the year.''

You may read the entire news release HERE


Press Release Source: Sweet Success Enterprises, Inc.
Tuesday October 16, 8:30 am ET

Sweet Success' GlucaSafe Continues Roll-out in Pharmacy/Drug Department Outlets

40 Percent Increase in Past Week to Total of 140 Locations

SAN ANTONIO, Oct. 16, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises, Inc. (OTC BB:SWTS.OB - News), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company's revolutionary GlucaSafe(tm), a functional health beverage developed to maintain healthy glucose levels, lower hypertension and cholesterol, announced today its continued expansion into pharmacy and drug department outlets reaching a total of 140 locations. This represents a 40 percent increase since last week.

``With the diabetes epidemic continuing to gain strength, GlucaSafe(tm) is destined to be the primary growth driver for our revolutionary beverage line,'' said William Gallagher, Sweet Success CEO. ``We now feel this accelerated expansion will continue its rapid pace into next year.''

You may read the entire news release HERE


Press Release Source: Sweet Success Enterprises, Inc.
Monday October 8, 6:48 pm ET

Sweet Success Begins to Ramp-Up Shipments for Flagship GlucaSafe Beverage

Delivery Scheduled to be Completed This Week to Initially 90 Plus Pharmacy Departments in 15 Northern States Through Key Distributor Network

SAN ANTONIO, Oct. 8, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises, Inc. (OTC BB:SWTS.OB - News), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company's revolutionary GlucaSafe(tm), a functional health beverage developed to maintain healthy glucose levels, lower hypertension and cholesterol, has continued to ramp up its great tasting, all-natural, glucose control beverage for delivery this week to initially 90 plus pharmacy departments in 15 northern states with some sales already reported at retail.

The clinical studies on GlucaSafe(tm) ingredients have added a strong niche for the GlucaSafe(tm) product which appears popular among pharmacists looking for a great tasting glucose control beverage and GlucaSafe(tm) has only 2 grams of sugar, no carbs and is all-natural.

``We know we have a superior tasting beverage with its green tea, white tea and pomegranate extract all of which also serve as an antioxidant promoting overall health and immunity,'' said William Gallagher, Sweet Success CEO. ``Other ingredients in GlucaSafe(tm) have undergone substantial clinical trials for their ingredients, including cinnamon extract, by the USDA, which has shown to help stabilize glucose levels, banaba leaf, a glucose stabilizer that controls appetite, food cravings and accordingly promotes weight loss, chromium polynicotinate, which promotes the regulation and maintenance of normal cholesterol levels and supports the metabolism of fats and sugars, and stevioside, which has been shown to reduce high blood sugar, lower blood pressure and is considered an alternative supplementary therapy for hypertension.''

Added Gallagher, ``Indications are beginning to show we may have a blockbuster neutraceutical beverage on our hands.''

You May View the entire release - including disclaimers HERE


Press Release Source: Sweet Success Enterprises, Inc.
Monday October 1, 5:59 pm ET

Sweet Success Orders 50,000 Cases of GlucaSafe From Co-Packer to Increase Inventory 
for Recently Expanded Customer Base

SAN ANTONIO, Oct. 1, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises, Inc. (OTC BB:SWTS.OB - News), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced today that the company has ordered 50,000 cases of its revolutionary GlucaSafe(tm) functional health beverage from its co-packer in order to increase inventory to accommodate the recently expanded GlucaSafe(tm) customer base. The order has a retail value exceeding $1.5 million and would result in approximately $1.2 million in revenues to the Company.

Since national marketing efforts for GlucaSafe(tm) and other products began in late March, the company has experienced strong interest and has signed a number of new accounts. The recently added H-E-B Grocery, the Southwest's largest grocery has sold out in many of its Healthy Living stores as GlucaSafe(tm) and our other products continue to experience excellent demand. The Company's online retailers, Samsclub.com and Amazon.com have shown strong sell through with Amazon results indicating GlucaSafe(tm) has been one of the top grocery products, on at least five occasions since April. Interest from pharmacies for GlucaSafe(tm) has been the strongest for online pharmacies, traditional pharmacies, and pharmacy departments at other retail outlets. These results will begin to show up as sales in the final quarter of the year.

``It is obvious we continue to have a very good showing with the GlucaSafe(tm) program primarily for people interested in maintaining healthy glucose levels,'' said William Gallagher, Sweet Success CEO. ``We've recently begun a clinical trial through an Atlanta Physician who has reported preliminary improvements in glucose levels for all participants so far. The complete results of this trial should be available within 90 days.

``We have continued to experience growing demand for our Fuel for Health products led by VitaTein Chocolate Super Shake(tm), a hybrid natural version of the original Sweet Success shake that sold approximately $50 million annually when owned by Nestle.'' http://www.epinions.com/well-Nutrition-Diet_Foods-All-Nestle_Sweet_Success_Weight_Loss_Shake.

You May View the entire release - including disclaimers HERE
a>>
    Financial Highlights For Sweet Success

Recent Trade: $0.21 (11/05/07) - Market Cap: $4.72M 
52wk Range: 0.20 - 0.89 - Avg Vol (3m): 169,794

Sector: Consumer Goods - Industry: Beverages - Soft Drinks 
Fiscal Year Ends: 31-Dec - Most Recent Quarter (mrq): 31-Dec-06 

Primary State of Incorporation: Nevada - CIK: 0001338067

Outstanding Shares: 17,486,013 as of 2007-05-07 
Authorized Shares: 60,000,000 as of 2007-05-07 
Number of Shareholders of Record: 1,600 as of 2007-02-14 

Transfer Agent: Corporate Stock Transfer, Inc., Denver, CO 80209


Chart Courtesy of BigCharts

Sweet Success is a fully reporting company. To view the SWST filings at the SEC web site, click HERE
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    TO CONTACT SWEET SUCCESS INC.

Sweet Success Enterprises, Inc.
  William J. Gallagher, CEO
210-824-2496 ext. 224 or 233

1250 NE Loop 410, Suite 630, San Antonio, Texas 78209
210.824.2496 Tel - 210.824.3398 Fax
Website: www.sweetsuccess.com 
Corporate Site: www.sweetsuccessinc.com


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