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Past Profile
eBlast
SoftNet Technology Corporation (OTCBB: STTC)
December 1, 2004.
 
 SoftNet Technology Corporation (OTCBB: STTC) 

Attention SoftNet Lovers!

No, this isn’t the same StockUpTicks email newsletter about SoftNet Technology (OTCBB: STTC) you’ve received in the past.  It’s simply another piece of compelling news from the hottest stock we’ve covered in some time, SoftNet Technology, which has risen from .05 cents to .18 cents since we began publishing about it.

In the past, we’ve detailed the meteoric rise of this company and we know from the response and email correspondence we’re getting from you, our dear readers, that this is a deal you’re watching closely.  We pledge to bring you updates and information as long as you have an interest.

And today, we are pleased to bring to you news hot off the wire- released just moments ago. This news, yet again, details the company’s increased sales efforts and anticipated results.  It is all detailed below.
a
    Today's BREAKING News From SoftNet Technology

Press Release 
Source: SoftNet Technology Corp.
Wednesday December 1, 2:05 pm ET

SoftNet Technology Subsidiary, WholesaleByUs, LLC, Experiences Better Than Expected Increase
In Sales During The Start Of The Holiday Season

BERNARDSVILLE, N.J.--(BUSINESS WIRE)--Dec. 1, 2004--SoftNet Technology (OTCBB Symbol: STTC - News; German WKN#: A0B7RZ) is pleased to announce today that WholesaleByUs, LLC (WBU) has seen a better than expected increase in daily sales for the start of the holiday season. WBU's actual sales meets projected sales figures for the month of November. But, early indications are that December should be stronger than expected.

WBU was expecting sales for the first 15 days of December to average $8,000 to $9,000 with an increase to over $10,000 for the second half of the month. Based on these figures, sales for the month of December had been projected at $300,000. However, sales on Tuesday exceeded $14,000. Management is very optimistic about the continued increase in sales into and through the end of the year. An increase in Sales projections for December will be made only after daily sales continue to stay strong for a period of time.

"Sales continue to increase and be stronger than management expected," said Mr. James M. Farinella, CEO/President of SoftNet Technology. "December looks to be very strong. New expansion plans appear ready to occur sooner than expected as well. The sooner we implement the new revenue generating systems online, the quicker sales will grow." 

Please visit our website at www.softnettechnology.com for more information or call the company directly at 866-898-4842 (local - 908-204-9911) James M. Farinella, CEO.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp (STTC) may differ materially from these statement due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.

Contact:
          SoftNet Technology
          James M. Farinella
          (866) 898-4842
          local: (908) 204-9911
          www.softnettechnology.com

--------------------------------------------------------------------------------
Source: SoftNet Technology Corp.
 
 About SoftNet Technology Corporation

SoftNet Technology has two wholly-owned subsidiaries - Solutions Technology and WholesaleByUs. 

Solutions Technology’s SecureTime® software application offers a complete Biometric turnkey program for a small or mid-sized company that needs to collect time and attendance, scheduling, entitlements, and personal/pay records. With a seamless interface to payroll services, it provides the client with one of the most cohesive time and attendance management systems available anywhere. The software also secures critical work areas and high rise office buildings by  positively identifying employees and workers, and the program works in tandem with doorlocks and surveillance cameras to prevent any unauthorized access. 

SoftNet Technology's WholesaleByUs Web site is an actual operating demonstration of the Company's proprietary search engine software.  SoftNet is bringing its search engine to online retailers that want dynamic processes on their Web site instead of the ordinary static pages currently in use by so many sellers and resellers. 

**Our October 13 Profile on STTC can be viewed HERE**


    Other Recent News from SoftNet
aaPress Release Source: SoftNet Technology
Press Release 
Source: SoftNet Technology
Tuesday November 30, 10:00 am ET

SoftNet Technology Revises 2005 Revenue Projections Upward 100% from $3,000,000 to $6,000,000

BERNARDSVILLE, N.J.--(BUSINESS WIRE)--Nov. 30, 2004--SoftNet Technology (OTCBB Symbol:STTC - News; German WKN#: A0B7RZ) is pleased to announced today that WholesaleByUs, LLC (WBU) has increased current daily and monthly sales in the United States enough for the Company to increase projected sales for Fiscal/Calendar year 2005 by 100% from $3,000,000 to $6,000,000.

The Company originally projected sales for 2005 at $3,000,000 based on sales in the United States with expansion to Europe being a contributing revenue Stream. It now appears that WBU could possibly meet the $6,000,000 level in sales from North America alone. However, STTC has many different additional aspects of the business that should add to the revenue stream in the coming year. Each new revenue stream individually added with the sales in the United States could comfortably bring SoftNet Technology to the $6 million level or higher in revenue in 2005.

WBU is looking to dramatically increase the number of products offered for sale here in the USA. The Company is planning to expand to numerous portals as well. These two factors alone could bring the revenue figures to the $6 million mark or even higher. Additionally, expansion to the European market on its own could bring sales to the new projection. Efforts are just underway to expand the product offering in Europe with products just from European suppliers. Lastly, distribution to the Canadian market is now planned for 2005 as well.

"We feel very comfortable with the new projections at this time," said Mr. James M. Farinella, CEO/President of SoftNet Technology. "Management is at the point where we are not sure how quickly we will expand to new jurisdictions or how quickly we will expand the number of portals and products offered on each portal. How quickly we bring things online will determine if we can exceed the new revenue projections and by how much."

Please visit our website at www.softnettechnology.com for more information or call the company directly at 866-898-4842 (local - 908-204-9911) James M. Farinella, CEO.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp (STTC) may differ materially from these statement due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.

Contact:

     SoftNet Technology
     James Farinella, 866-898-4842/908-204-9911
     www.softnettechnology.com

Source: SoftNet Technology
 
    Financial Highlights For SoftNet

aa
Avg Vol (3m): 1,426,157
Fiscal Year End: 12-31
Industry: Computers-Hardware
Transfer Agent: Interwest Transfer Co
Shares Outstanding - 77,125,469 as of July 30, 2004 

 To view the latest SEC filings for STTC - the link is Here
a
    To Contact SoftNet Technology 

Headquarters 

James M. Farinella, CEO/PR/CB
1 Anderson Road, Suite 105
Bernardsville, NJ 07924 United States
Phone: (866) 898-4842 - Fax: (908) 204-0201
     www.softnettechnology.com


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