SWEET SUCCESS ENTERPRISES INC. (OTCBB: SWTS)

Breaking *NEWS* from Sweet Success

Press Release Source: Sweet Success Enterprises, Inc.
Tuesday December 18, 1:18 pm ET
 

SAN ANTONIO, Texas, Dec. 18, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), maker of revolutionary diabetes-friendly beverage, GlucaSafe(tm) which supports healthy glucose levels indicates the need for more flavors and a move toward pure organic as we experience the current sell through at retail. In addition, the current interest from abroad has accelerated the company's preliminary plan to investigate other delivery systems besides the RTD beverage format which include a powder form similar to Nestle Quick and Crystal Light.

``There are possibly some changes ahead for GlucaSafe(tm) if things continue to mature as they have during the initial eight weeks of the large regional roll-out of the product throughout the northern half of the U.S.,'' said William Gallagher, Sweet Success CEO. ``Hopefully we are eventually going 100% organic. With this in mind, we have began talks concerning a strategic relationship with an international organics company that is currently being assembled. The proposed head of this organization is an executive and friend who has been the CEO of the world's leading organic grower.''

The U.S. organic industry grew 21% to reach $17.7 billion in consumer sales in 2006. The term organic as defined by the Organic Trade Association is, ``A commitment to agricultural (including processing) practices that strive for a balance with nature using methods and materials which are of low impact to the environment.''

``Organic'' is a labeling term that denotes products produced under the authority of the Organic Foods Protection Act. The principle guidelines for organic production are to use materials and practices that enhance the ecological balance of natural systems and that integrate the parts of the farming system into the ecological whole.

``We think an equity interest in the organic trading company that has been proposed could be extremely valuable to the company and its shareholders as the organic business continues to mature,'' added Gallagher.

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

The Sweet Success Enterprises, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

``Safe Harbor'' Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management ``believes,'' ``expects,'' ``anticipates,'' ``foresees,'' ``forecasts,'' ``estimates'' or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.

Contact:

         Sweet Success Enterprises, Inc.
         Christee Kahn
         210-824-2496 ext. 233

Source: Sweet Success Enterprises, Inc.

About Sweet Success

Sweet Success Enterprises, Inc. ("Sweet Success") ("SWTS) engages in the production, distribution, and marketing of ready-to-drink functional health beverages in the U.S. under the trademarked Fuel For Health™ brand name targeting 4 to 64 year olds.  The fast-growing natural and wellness beverage market is now approaching $25 billion.

San Antonio-based Sweet Success Enterprises Inc. acquired Nestlé’s original Sweet Success™ brand and has re-launched as Fuel for Health™; an all natural product line to tap into the rapidly growing demand for all natural and self stable health and wellness beverages. Sweet Success is now available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. Sweet Success® contracts for the production, marketing and distribution of all-natural beverages under the brand names Sweet Success® Fuel For Health™. 

The Sweet Success product line includes: GlucaSafe®, a functional health beverage with green and white tea, pomegranate extract and Cinnulin PF® which may support healthy glucose metabolism in many individuals; Vita-Tein, a protein based beverage available in chocolate super shake and a vanilla super shake; Power Blend, a noncarbonated juice energy drink; Chocolate Immunity Infusion Jr., and ChocKoala Immunity Jr.; a pair of hypoallergenic non-dairy, and non-soy protein-based products; and Ultra Greens, a juice beverage, which combines barley greens with the phytonutrients Spirulina and Chlorella. 

As American's lifestyles have evolved away from soda pop, and alternative beverages like bottled water and tea, coffee, and energy drinks have taken over the beverage industry, SWTS is well-positioned in the new and expanding market of vitamin and mineral enriched products.

Sweet Success now offers a full line of healthy and functional beverages that are all-natural, great tasting, and are produced with state-of-the-art ingredients focused on delivering endurance, heart health, and a natural energy boost.  Operating within an Exploding Industry, the supplemental beverages that SWTS produces have been formulated and reformulated, test-marketed, and repositioned in their market space for consumers. The work is done and now SWTS is rolling out product across the U.S.  Sweet Success’ Fuel for Health™ beverages are coming to market at the right time; when the demand is high. 

Marketing "Functional" and "Healthy" Beverages

ChocKoala™ is enhanced with Aktivated Barley™, the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of allergen-producing soy or dairy, we use a unique, health-conscious protein blend. The butterscotch goodness of low-glycemic brown rice syrup and bitter-sweet chocolates top off this delicious way to provide nutritional support for healthy living.

Chocolate Immunity Infusion™ is enhanced with Aktivated Barley™ (rich in beta-glucan), the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of soy or dairy that produce allergic reactions in some people, we use a unique, health-conscious protein source. The butterscotch goodness of brown rice base and bitter-sweet chocolates top off this delicious way to support healthy living.

A delightful mix of exotic juices, fortified with Maca, the secret Mayan herb that supports and restores your adrenal glands and helps build muscle size and strength. And from Asia, Ginseng to Increase energy and alertness, relieve stress, and improve oxygen levels. And finally, Guarana, for a long lasting energy boost that builds stamina and endurance. Power Blend, the ultimate pick me for people on the go and athletes looking for a competitive edge.

Power Blend endorsed by Jeremy Shockey who plays Tight end for the NY Giants Photo: Tony Clark, NFL trainer to Jeremy; Tommy Pooch, consultant; Bill Gallagher, Sweet Success; Jeremy Shockey; Greg Rabinovich, Director of Wine Sales, SWS; Brett Dunne, GSM Retail wine sales.

In ancient Hawaiian times it was believed that the micronutrients found around the Hawaiian Islands possessed nutritional powers that could only been created by the volcanic Gods. Today the sparkling waters of Hawaii are home to an abundance of green superfoods. Combining barley greens with the powerful Hawaiian nutrients of Spirulina and Chlorella, Sweet Success UltraGreens ™ harnesses the power of the great volcanic region in a spectacular fruit beverage.

Sweet Success VitaTein energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and endurance. VitaTein is delicious and vitamin-packed .

Sweet Success VitaTein Vanilla energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and greater physical endurance.

nature inspired for evolving lifestyles

What's inside?
Wonderful things! 

Guarana - This potent rainforest herb with fiber-bound caffeine provides a gentler energy boost than coffee without the harsh side effects. Native Amazonians have used the seed extract for centuries to boost stamina. 

Ground Flax - One of the world's best sources of soluble fiber and valuable omega-3 fatty acid. It has been shown to improve heart health, lower cholesterol and help prevent arthritis. 

Aktivated Barley - A pre-sprouted grain that digests slowly for lasting endurance and lowered blood sugar levels. It is a great source of immune-boosting beta-glucan fiber.
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Other Recent News >From SWTS

Press Release Source: Sweet Success Enterprises, Inc.
Tuesday December 18, 9:30 am ET

SAN ANTONIO, Dec. 18, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), maker of revolutionary diabetes-friendly beverage, GlucaSafe(tm) which supports healthy glucose levels, is set to begin shipping newly produced product to fulfill purchase orders to the following destinations, Los Angeles, Portland, Dallas, Bloomington and Albany. The product is going out to the fulfilling recently increased inventory positions.

``With the completion of our clinical trial by the end of the year, we are going to be well-armed to begin a stepped up local area marketing campaign beginning in the Chicago area including most of the major markets in the north where our product is being sold,'' said William Gallagher, Sweet Success CEO. ``This will include interviews with local and national publications and installing our 30 second diabetes video both in-stores and on local diabetes websites."

You May View the entire release - including disclaimers HERE

Press Release Source: Sweet Success Enterprises, Inc.
Thursday December 13, 11:47 am ET

SAN ANTONIO, Dec. 13, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), maker of flagship product, GlucaSafe, which supports healthy glucose levels, is scheduled for production next week with new co-packer due to increased demand from 140 pharmacy departments. The chain has recently doubled their inventory in each pharmacy to 20 cases.

``We are producing more GlucaSafe before Christmas to accommodate the increased demand for our revolutionary, diabetic-friendly beverage,'' said William Gallagher, CEO of Sweet Success.``

You May View the entire release - including disclaimers HERE

Press Release Source: Sweet Success Enterprises, Inc.
Wednesday November 28, 9:48 am ET

SAN ANTONIO, Texas, Nov. 28, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), maker of flagship product, GlucaSafe(tm), which supports healthy glucose levels, announced today that it has completed a funding that has enabled the company to start its first large-scale sales and marketing effort. The private funding effort, which began in late spring, was executed entirely from officers, directors, stockholders and friends of the Company.

``We have been raising money and funding projects in this manner since January of 2003, having raised over $12 million to date, and we still only have approximately 25 million shares outstanding,'' said William Gallagher, CEO of Sweet Success. ``We simply felt that it was better to fund our operations from individuals who already believe in us and have a stake in our future rather than have our shareholders suffer the dilution generally associated with outside financing. Our ability to secure sufficient capital to move our operations and marketing initiatives forward exemplifies the confidence our insiders have in Sweet Success.''

You May View the entire release - including disclaimers HERE

Press Release Source: Sweet Success Enterprises, Inc.
Monday November 26, 12:22 pm ET

SAN ANTONIO, Nov. 26, 2007 (PRIME NEWSWIRE) -- Aurora Imaging Company just completed a week of production on the first 30 second advertising video for the Sweet Success(tm) Enterprises, Inc. (OTC BB:SWTS.OB - News) GlucaSafe(tm) beverage. ``We are very excited about the way the shots look,'' reported Enrique Mendoza, Aurora Imaging partner. GlucaSafe(tm) is the company's ground-breaking glucose control tea and pomegranate nutraceutical beverage. The video is another marketing component of a broad marketing basket that will continually be utilized to inform the diabetic market about the benefits of this glucose control beverage.

You May View the entire release - including disclaimers HERE
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Financial Highlights For Sweet Success

TO CONTACT SWEET SUCCESS INC.

Sweet Success Enterprises, Inc.
  William J. Gallagher, CEO
210-824-2496 ext. 224 or 233

1250 NE Loop 410, Suite 630, San Antonio, Texas 78209
210.824.2496 Tel - 210.824.3398 Fax
Website: www.sweetsuccess.com 
Corporate Site: www.sweetsuccessinc.com

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