INFINIUM LABS, INC. (OTCBB: IFLB)

Dear Reader,

When we think of entertainment giants we tend to contemplate the major media of motion pictures and film…maybe even print.  But all the while a new giant catagory has emerged with NO signs of slowing.

The gorilla in the industry?  Believe it or not it’s video games with annual revenues now exceeding TEN BILLION dollars.  In fact, some video games are generating more cash than the movies on which they’re based.   Game consoles, such as Xbox and PS2, have become almost as pervasive in American media rooms as VCRs and DVD players.  And of course, as the dollars pour in, new technologies aspire to enhance the gaming experience and take it to new levels. 

We feature one such company today, a bold combination of innovation and an industry in high gear.  If you didn’t know that video games were this  profitable, perhaps the time is right to take a look at this intriguing video game-related company before the rest of the investing public gets the memo.
 

ABOUT INFINIUM LABS

Infinium Labs, Inc. (OTC BB:IFLB.OB) is the first to offer a game console that uses broadband to deliver games to consumers over the Internet. Infinium Labs, based in Sarasota, Florida, is revolutionizing the video game industry with a unique combination of gaming hardware, software and secure online digital distribution.  The Company is focused on penetrating the $10.3 billion video game industry by eliminating the many inconveniences inherent in both closed-platform console systems, such as Sony’s Playstation®2 and Microsoft’s Xbox™, and PC-based games.  Infinium's creative, experienced executive team has perfected its proprietary digital rights management system, providing a game delivery platform that can also be expanded to include distribution of music and video in the near future. 

Infinium's solution employs two powerful components: the Phantom Game System, which supports games on demand, game rentals, game demos, seamless upgrades and patch management,and the PhantomNet Game Service, which provides an online secure network for subscribers to beta test, try, rent, buy and play a broad choice of games without ever leaving their homes.  The combination of a secure, single platform and advanced content delivery system allow Infinium to avoid the piracy issues faced by music and video providers, offer a broader range of content than console game systems and allow game and other content developers a faster, less expensive route to market. 
 

Infinium's mission is to drive revenues, earnings and shareholder value with  industry-leading, highly innovative electronic gaming products and services.

Infinium Labs is an innovative entertainment and interactive game company.  Infinium Labs has developed and is marketing its flagship product the Phantom Gaming Service, a leading-edge and intuitive gaming and content delivery system designed to be the performance leader in the interactive entertainment industry.  Founded and managed by a management team with extensive experience in interactive media, entertainment and technology, Infinium Labs is developing a robust gaming system that appeals to a wide audience of consumers and interactive gamers with its ease of use, quality assurance and real-time delivery system. 

"Tremendous opportunities are evident in the gaming industry, which has enjoyed continued steady growth.  Infinium Labs’ entry into this market is highlighted by the Company’s ability to obtain exclusive rights to deliver outstanding content and continue to accelerate our business strategy going forward.  I believe Infinium and its shareholders are in the right place at exactly the right time.  We have solved the piracy issues that have plagued the music and video industries,  while concurrently developing a platform that is not locked into legacy technology,  like the console game makers.  By eliminating these fundamental flaws, we are now positioned to deliver a wide variety of content, starting with games, to a $10.3 billion market.  Infinium’s advanced Phantom Game System and PhantomNet Game Service marks the first secure broadband delivery system for game contentin the world." Timothy M.Roberts CEO and Founder,Infinium Labs,Inc.

RECENT NEWS FROM INFINIUM

Press Release
Source: AXcess News
Tuesday February 17, 1:18 pm ET

PORT WASHINGTON, NY--(MARKET WIRE)--Feb 17, 2004 -- AXcess News(www.theaxcess.net)released a story Tuesday covering the US video game industry and how converging technologies are affecting companies in it.

With Nintendo Co Ltd.'s GameCube, Sony Corporation's PlayStation 2 and Microsoft's Xbox the dominant players, newcomer Infinium Labs (OTC BB:IFLB.OB - News) is the first to offer a console that uses broadband to deliver games to consumers over the Internet.

According to a report by NPD Group, the driving force in sales was led by the console software and portable game software categories, which saw a record breaking $5.8 billion, an increase of 5.4% in overall sales when compared to $5.5 billion in 2002.

Including PC games, total industry software sales were up 1.5% to $7 billion, from $6.9 billion in 2002. For 2003, console software, portable game hardware and portable game software saw unit sales increases of 14%, 15% and 19%.

"The sales results are still quite impressive when you look at the overall industry performance during 2003," said Richard Ow, senior video games analyst, The NPD Group. "The market has seen price cuts from console manufacturers as well as declines in retail software prices. With manufacturers and software publishers dropping prices to vie for consumer dollars, $10 billion in sales for the year is far from disappointing."

According to Ow, the strong, diversified software titles introduced in the fourth quarter provided the market with the sales needed to break yet another industry record.

While Ow's figures drilled down to close quarters in software, little in the report gave indications as to future trends in hardware and software compatibility's. The newest company to enter the $10 billion industry, Infinium Labs Inc. (OTC BB:IFLB.OB - News), which is being led by a founding member of the Xbox project team at Microsoft Corporation, Kevin Bachus, claims to be developing the first game content over broadband platform with a totally secure delivery system. Dubbed The Phantom,Infinium Labs' system doesn't use CDs or cartridges, or any form of inserted packaged media.  It runs strictly on an Internet based network.

To read the rest of this story go to http://www.theaxcess.net. 

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CONTACTS

For more information,  please visit  www.infiniumlabs.com or  www.phantom.net.

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