NXT Nutritionals Holdings, Inc. (OTCBB: NXTH)

Dear Reader,

Today's featured company is easy to call a sweet deal because quite frankly, the company is built around the literal interpretation of that phrase. But a deeper look beyond the superficial appeal of a bold new sweetener that not only displaces the bad stuff but adds the good stuff, reveals a business plan with an enormous market opportunity. NXT Nutritionals Holdings, Inc's (OTCBB: NXTH) innovative sweetener "SustaNectar" can be used in a virtually infinite array of commercial applications including the company's proprietary line of beverages and food products..As this market rallies toward recovery, one must wonder if all that investment capital sitting on the proverbial bench awaiting opportunity will look toward 'better mousetrap' ideas in lucrative markets. Time will tell.

Most importantly perhaps is that NXT isn't a company mired in focus groups, hoping that its products might someday sell. As you'll see below, the company is already in OVER THREE THOUSAND stores and sales are ranking well.

For certain, it is not often that an investment arrives with a business plan that has the potential to benevolently alter how a plethora of foods and drinks are flavored. As you go through your routine today, ingesting, digesting, etc. contemplate how many times you've consumed or encountered an artifcially sweetened item. Have a coffee, a cola, a protein bar. Imagine if those items were sweetened by a product that not only reduced calories but ADDED healthy ingredients.

That perhaps, begins to describe NXT Nutritionals Holdings, Inc's (OTCBB: NXTH), a sweet new story that may well be on its way.
 
 
 

The Sweetener of the Future... has arrived.

The foundation of NXT Nutritionals Holdings, Inc's (OTCBB: NXTH) is inarguably, SustaNectar, which can dramatically change the playing field for commercial sweeteners. In fact, SustaNectar’s unique composition introduces a new, extraordinary category of functional foods called SweetaCeuticals™ .

SustaNectar's secret is a multiple nutraceutical delivery system that offers practical and versatile sweetness to all kinds of food and beverage applications and provides safe, low glycemic, low calorie, healthy, nutritious energy. Like fruits and vegetables, SustaNectar is rich in nutrients, fiber, and plant based antioxidants as represented by proprietary botanical blended bioactive compounds of cinnamon, golgi berry, grapeseed and bittermelon extracts. 

This is a sweetener that gives back health benefits beyond the typical sweetening experience using the help of millions and millions of time released probiotic bacteria to enhance immune and digestive system functions with every serving,.

SustaNectar is heart, dental, blood sugar, immune and digestive system friendly and  SustaNectar can be used in hot and cold foods, beverages, as well as in baking or other recipes.

Better yet, NXT's Healthy Diary® smoothies are now in 3,000+ stores in 14 states, ranking 6th in category sales nationwide with only regional distribution. The Drinkable Yogurt Market is a 6% share ($221 Million) of the massive $3.5 Billion Yogurt Market that is growing annually by 5% in the US and 10% globally, providing much room for sustainable growth. No other smoothie products in the marketplace today have Healthy Dairy’s® combination of appealing packaging, the health benefits of SUSTA TM alternative sweetener, and the company's compelling taste profile. 

The Market Opportunity

The company's sweetener and its proprietary offerings in the food and beverage sector arrive at a time when uncontrollable market elements seem to be creating a perfect storm of opportunity. Each individual trend can independently encourage a consumer to NXT's brand. Collectively they explain an undeniable rise in sentiment that has fostered healthy food products, healthy stores and a rising culture of healthy living.

• The alarming increase in obesity
• The growth of type 2 diabetes
• The “natural” market segment is growing
• Increased health consciousness among consumers.

 
 
 

The Addition of Critical Management

In evaluating small companies, regardless of their apparent market promise and potential, a critical element is always the depth and acumen of management. In theory, when a company lands a superior talent within its industry amid a chorus of competitive choices it should say something about the quality of the company which the expert has joined and lent his name. Obviously, there is also the benefit of the new executive's core skill set, relationships, knowledge base etc. This is perhaps exemplified by NXT Nutritionals Holdings, Inc's (OTCBB: NXTH) recent announcement that it has added a former Burger King senior exec and accomplished business veteran to its Board of Directors.

HOLYOKE, Mass.----NXT Nutritionals Holdings, Inc. (“NXT”) (OTCBB: NXTH) a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products, announced today the addition of Mark A. Giresi to its Board of Directors. Mark Giresi is a seasoned executive with almost 25 years of experience in various senior executive positions in the food and retail industries in the U.S. and internationally.

Mr. Giresi was Senior Vice President of U.S. Franchise Operations and Development for Burger King Corporation (NYSE: BKC), responsible for the restaurant operations and support to almost 8,000 franchise-owned and operated stores together with all real estate investments in the U.S. business. >From 1993 through 1998 he held the position of Senior Vice President, Worldwide General Counsel and Secretary for Burger King. During that time, he was also a member of the Board of Directors of Restaurant Services, Inc., the independent purchasing cooperative for the U.S. Burger King System. He began his career with Burger King as a real estate attorney in 1985 and has published numerous articles and spoken on various franchise and intellectual property law topics. Mr. Giresi was a member of the first United States – South Africa Commercial Law Delegation established by the United States Department of Commerce and the government of South Africa.

After his tenure at Burger King, Mr. Giresi joined Limited Brands, Inc., (NYSE: LTD) a $9 billion specialty retail business trading under the Victoria’s Secret, Bath & Body Works, White Barn Candle Co., and Henri Bendel brands. Mr. Giresi joined Limited Brands in February, 2000 as Vice President of Store Operations and in August, 2001 was promoted to Senior Vice President, Chief Stores Officer for the Company’s almost 4,000 retail stores. Most recently, he served as Executive Vice President, International, leading the development of the Company’s International growth strategy and the day-to-day management of the growth of Victoria’s Secret and Bath & Body Works outside of the United States. In May 2005, he was appointed EVP, Retail Operations, responsible for the Company’s Real Estate, Store Design and Construction, Visual Merchandising, Store Operations, and Loss Prevention and Brand Protection functions. He was on the Executive Committee of the Company, responsible for its strategy and the overall business performance of its branded specialty retail businesses.

Mr. Giresi has served on several philanthropic and business association boards, including the Board of Directors of the Beacon Council, the business development agency for Miami-Dade County, Florida, the Miami Philharmonic and the International Franchise Association. He currently serves on the Board of Directors of UFood Grille (OTCBB: UFFC) a franchised restaurant business, Fiduciary Trust International of the South, an investment management firm, and the Boys and Girls Clubs of Columbus, Ohio, where he served as the Treasurer and a member of the Executive and Human Resource committees.

Mr. Giresi is a past recipient of the Italian-American businessman of the year by the National Italian American Foundation in South Florida. In 2004, he received the Champions Award from Safe Horizons, a leading domestic violence prevention organization in New York City. He is an attorney at law of the State of New Jersey. He earned a law degree in 1983 from Seton Hall University and a Bachelor of Science degree in accounting in 1980 from Villanova University.

“I welcome Mark to NXT’s Board of Directors. We have great confidence that his knowledge and experience will be a great asset to the Company,” said Michael McCarthy, President and CEO of NXT Nutritionals Holdings, Inc. “His proven track record with these globally branded companies will be exceptionally valuable as we launch our SUSTA™ brand in the coming months.”

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its all-natural sweetening system SUSTA™, a minimal calorie, all-natural, nutritional sweetening system. SUSTA™ currently serves as an ingredient and sweetener for the Company’s nonfat all-natural Healthy Dairy™ yogurt smoothies and is marketed as a standalone product as well. More information about the Company may be found at www.nxtnutritionals.com.

Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.
 
 
 

Contact

For More Information:

XT Nutritionals Holdings, Inc.
Michael McCarthy, President and CEO
moreinfo@nxtnutritionals.com
or
Investor Relations
Corporate Evolutions, Inc.
Toll Free: 877-482-0157
info@corporateevolutions.com

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