Joystar Inc. (OTCBB: JYSR)

Dear Reader,

Our featured company today, Joystar Inc. (OTCBB: JYSR), provides an innovative platform that empowers the growing number of professional travel agents that have closed their storefronts and moved to a home-based operation.  Using Joystar's quick and easy interface an agent can set up their own travel portal offering a full spectrum of travel possibilities to their clients through their own customized Joystar travel site online.  

Additionally, with Joystar the estimated 13 million Americans that operate home-based businesses can now run a successful, home-based travel agency.  The company is making available the same tools and technology to non-professionals that it currently provides to the professional,  home-based travel agent community.  Joystar aims to create a network of 50,000 home-based travel agents by the end of 2006.

We first profiled Joystar in late 2003, and the company continues to grow and reach milestones along the way.  Earlier this week, Joystar announced that it had signed up over 1,000 professional home-based travel agents, making it the fastest growing and largest host agency in the travel industry.  Today, JM Dutton & Associates reiterated its speculative BUY rating on the company with a $3.40 12-month target price.  Back in early 2003, Dutton initiated coverage on another fast growing, travel-realted company, Travelzoo (NASDAQ: TZOO), when its stock was trading at $4.50 per share.  Within a year TZOO's price had doubled and subsequently it traded to over $100 per share.  It's current price is above $61 per share.  Of course you can't assume that all stocks chosen by JM Dutton will have the same meteoric rise, but it may indicate their accumen in choosing promising comanies at a very early stage.

We think Joystar may warrant a second look and we're happy to provide this update. 
 

Joystar is the nation's largest and fastest growing host travel agency. The Company empowers travel agents to operate successful home-based businesses by providing them with all of the training, tools and back office support they need. In addition to the most rewarding compensation plan in the industry, the benefits of being a member of Joystar include a free consumer travel website, Joystar's "Agents Only" Extranet filled with booking and marketing booking tools, stock options, and Solo 401K retirement plan.

JM Dutton & Associates Reiterates Speculative BUY Rating with $3.40 12-Month Target Price

Editor's Note: JM Dutton initiated coverage on another travel-realted company, Travelzoo (NASDAQ: TZOO), on March 27, 2003 (read the report here) when the stock was trading at $4.50.  Within a year TZOO price had doubled and subsequently traded over $100 per share.  It's current price is above $61 per share.  Of course you can't assume that all stocks chosen by JM Dutton will have the same meteoric rise, but it may indicate their accumen in choosing promising comanies at a very early stage.

JM Dutton & Associates is one of the largest independent investment research firms in the U.S. Its 25 analysts, primarily CFAs, are based in the U.S. and Israel, London, Hong Kong and Turkey. Our firm's analyst staff has long-term expertise in many industries and averages over 20 year's experience at the major Wall Street securities firms. We presently provide continuing analyst coverage of over 80 enrolled companies, with any increasing number domiciled internationally. Our covered companies primarily trade on Nasdaq, AMEX and the NYSE. We also cover a few select OTCBB companies whose promise we deem unusual, and expect that their listings are likely to be moved to a more senior exchange. The Dutton institutional-quality research, estimates, and ratings are carried in all major services and databases serving institutions and online investors, and are available here at www.jmdutton.com. These include First Call, Bloomberg, Zacks, Reuters, and the JCF Group in Europe.
 

*Breaking* News From Joystar

Press Release (excerpt)
Source: Joystar, Inc.
Friday March 4, 9:00 am ET

ALISO VIEJO, Calif., March 4 /PRNewswire-FirstCall/ -- Joystar, Inc. (OTC Bulletin Board: JYSR - News), the leading provider of syndicated technology, hosting and support services to home-based travel agents, announced today that Dutton Associates (jmdutton.com) analyst, Richard West, CFA, reiterated his speculative Buy Rating for Joystar. The research note reads as follows:

       Joystar: Over 1,000 Professional Agents On Board and Establishes New
       Pro-100 Program; Reiterate Speculative Buy Rating
       By: Richard W. West, CFA

March 02, 2005. Joystar (OTCBB: JYSR - News) has now signed up over 1,000 professional home-based travel agents, making it the fastest growing and largest host agency in the travel industry. Joystar's attractive program of providing hosting and advanced technological support services to professional home-based agents has attracted professional agents at a record pace. At the current share price level, the market capitalization of Joystar is approximately $8.0 million and affords investors an opportunity of long-term growth reward with a minimum downside risk. Joystar is a unique growing new star on the Internet travel boards and the signing of 1,000 professional home-based agents a month before the target goal date of 3/31/05 confirms our opinion. The new Pro-100 program should result recurring revenue for Joystar.

Read Full Research Note http://www.jmdutton.com/research/JYSR/Notes/JYSR_Note_030205.pdf

To read the entire news release - the link is HERE

Press Release (excerpt)
Source: Joystar, Inc.
Wednesday March 2, 9:30 am ET

ALISO VIEJO, Calif., March 2 /PRNewswire-FirstCall/ -- Joystar, Inc. (OTC Bulletin Board: JYSR - News), the leading provider of syndicated technology, hosting and support services to home-based travel agents, announced today that the Company's membership has surpassed 1000 professional, home-based agents. This milestone makes the Company not only the fastest growing, but the largest host agency in the industry (www.joystar.com).

Joystar launched Agent Advantage Pro, its hosting program for professional home-based agents in August of last year with an initial goal of reaching 500 members by July, 2005. In November the Company announced hitting the 500 agent mark and by year end membership had grown to over 700 agents. William M. Alverson commented, "Very soon, we can look forward to hitting critical mass with a giant leap in membership. Six months ago it would have seemed preposterous to believe we could reach 3,000-4,000 agents by the end of 2005, but it's starting to look like an attainable goal."

A recent report by Credit Suisse/First Boston on the emerging home-based travel agency model estimates there are between 15,000-20,000 professional home-based travel agents in America. This number is expected to grow to over 30,000 by 2007 and 50,000 by 2010. These professional agents, who have left their traditional storefront travel agencies to operate a home-based agency, represent an estimated $7.6 billion in travel sales.

To read the entire news release - the link is HERE

Press Release (excerpt)
Source: Joystar, Inc.
Monday February 28, 3:55 pm ET

ALISO VIEJO, Calif., Feb. 28 /PRNewswire-FirstCall/ -- Joystar, Inc. (OTC Bulletin Board: JYSR - News), the leading provider of syndicated technology, hosting and support services to home-based travel agents, announced today its new program for professional home-based travel agents. Pro-100 offers independent and home-based travel agents all of the benefits of the Company's fantastically popular, Agent Advantage Pro, including a consumer website and "Agents Only" extranet and live toll free support. The difference between the two programs: Agent Advantage is free and agents receive 90% of the commissions they generate and the monthly fee for Pro-100 is $199/month and receive 100% of the commissions they generate.

William M. Alverson, Joystar's CEO stated, "Pro-100 was developed for our agents who generate more than $24,000 in gross commissions annually. Pro-100 further enhances an agent's opportunity by passing 100% of the commissions back to them. Joystar benefits as well from the fixed membership fees and the value of the member's total bookings. It allows the Company to negotiate better commissions and overrides with the supplier company."

Joystar's comprehensive business solutions combine innovative technology, unmatched content, marketing opportunities and expert services, which gives travel agents more time to make more money. With Joystar, travel agents can sell more travel without the administrative and financial burden of owning/operating a traditional storefront travel agency. "They are able to turn their agency into a "virtual" operation by transferring ticketing and quality control responsibility to Joystar while retaining their own identity," Alverson said.

According to a recent report by Credit Suisse/First Boston, there are approximately 20,000 professional travel agents working from their homes. That number is expected to grow to nearly 50,000 by 2010, Alverson said. "This group represents an estimated $7.6 billion annually in travel sales. While online travel continues to grow, travel agents are the dominant force in travel distribution," adding, "Especially in the complex, high-grossing products including vacations, cruises, and group travel." A recent study by the Cruise Line Industry, concluded that 90% of the 10 million people who went on a cruise last year, booked through a travel agent.

"Thousands upon thousands of traditional travel agencies are closing their "storefront" operations in an effort to reduce costs fueling the growth of the home-based segment. Joystar is capitalizing on this rapidly emerging market by providing them everything they need to succeed.

We free our travel agent members from time-consuming and non-revenue producing tasks and empower them to do what they do best - sell travel."

To read the entire news release - the link is HERE

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