Limelight Media Group Inc. (OTCBB: LMMG)

Almost exactly a year ago we featured today's company (formerly known as Showintel Networks).  Limelight Media has made tremendous progress over the past year and we're excited for you to hear what's happening with the company now (see news release below). 

Limelight employes a "Captive Audience Network" strategy through "in-theater," "in-lobby," and interactive & promotional advertising mediums for advertisers wishing to gain access to the highly sought after moviegoer that arrives an average of 20 minutes prior to the start of a movie.  Captive audience networks take advantage of the fact that more than 75% of purchasing decisions are made while shopping by creating a hybrid of television-type and point-of-sale advertising.  Through Limelight's networks, not only are traditional advertisers provided with an alternate media channel, but companies who might not otherwise advertise are also provided with a medium that guarantees access to a well-defined and often regular audience. 

Please read the news and updates below - and keep a close eye on this company.  Lots of good things are happening that you won't want to miss!

To read our past profile (Feb. 2003) Click Here
 

Recent NEWS from Limelight Media Group

Press Release
Source: Limelight Media Group, Inc.
Monday February 23, 5:00 am ET 

MEMPHIS, Tenn., Feb. 23 /PRNewswire-FirstCall/ -- Limelight Media Group (OTC Bulletin Board: LMMG - News) has retained the award-winning production company MPH Entertainment to produce a series of entertainment-oriented programs scheduled to be distributed over theater networks beginning in April 2004. Each twenty-two-minute program will be comprised of informational, educational and entertainment pieces designed to attract the attention of theater audiences. Portions of each program will be new material produced by MPH Entertainment specifically for the Limelight Media Group.

Los Angeles-based MPH Entertainment, Inc. was launched in January of 1996 by Jim Milio, Melissa Jo Peltier and Mark Hufnail. MPH Entertainment specializes in the production of feature films, telefilms, television series and specials. In just eight years of operations, MPH has produced over 150 hours of primetime television programming and two independent feature films. In 2002, Tom Hanks' Playtone Company co-produced, in association with MPH Entertainment, the box office hit "My Big Fat Greek Wedding," winner of a People's Choice Award and the highest grossing independent feature film in history. MPH Entertainment is actively producing specials and series for The History Channel, the A&E Television Network, the Sci-Fi Channel, VH-1 and the Discovery Communications family of channels. The company's many successful titles including "The Founding Fathers," "Discovery Channel's Eco-Challenge Australia," "Inside Islam" and "In the Footsteps of Jesus."  More information regarding MPH Entertainment can be found at www.mphent.com.

To read the entire news release Click Here
 

About LimeLight Media

 

Limelight Media Group, Inc. (OTCBB LMMG) headquartered in Memphis, TN was founded in February 2000 to create, manage and support out-of-home digital advertising and promotional networks.  Limelight has capitalized on its digital media network technology expertise and cinema advertising sales partnerships to make inroads into the growing cinema advertising industry.  Today, Limelight is providing "in-theater," "in-lobby," and interactive and promotional advertising mediums for advertisers wishing to gain access to moviegoers, a desirable captive audience that arrives an average of 20 minutes prior to the start of a movie.  Limelight's current focus remains on the cinema industry, recently forging partnerships to create content for exclusive distribution with companies in the cinema advertising industry, strengthens Limelight's prospects for gaining significant market share in this nascent industry.  Cinema advertising is projected to grab 2% of total ad spending by 2005: U.S. total ad spend projections for 2004 range from $156 billion to $266 billion, and worldwide figures from $343 billion to $498 billion. 

Management will extend the "growth through acquisition strategy" beyond the cinema industry in 2004.  The newness of the digital media network industry - sometimes referred to as "narrowcasting in public places" or " dynamic digital signage"- is currently comprised of a fragmented group of specialized companies.  Acquisition, merger and joint venture candidates are being selected to expand the Company's digital media network, increase its base of captive audiences, and expand its service offerings to advertisers.
 

Limelight Media Products and Technology

Limelight Media Group's captive audience networks are built with proprietary technologies that virtually eliminate downtime while enabling dynamic programming of location, timeslots, and frequencies across the networks. 

Full-Service Captive Audience Network 

Whether the goal is to entertain or drive sales at the point of purchase, we manage our cinema and retail partners' networks from start-to-finish and provide the ongoing maintenance and content programming. We'll work with your in-house/in-store program management team to attract advertising & promotional dollars from your current vendors and suppliers as well as work with our network of advertising agencies to attract new ones, while forming cross-marketing relationships on your behalf. Because we understand that the better defined your captive audience, the greater its value to advertisers – we'll develop systems that will allow further definition of your captive audience network, either by developing or boosting your loyalty program, or by working with leading technology leaders to integrate the best systems available that will deliver the most comprehensive view of your audience. 

Dynamic Content Managed Digitally 

Be they plasma or monitor screens, Limelight oversees the installation of a complete digital network across multiple locations. We harness the power of technology to create captive audience networks that allow the near-instantaneous adjustments of location, timeslot, or content  of advertising and other corporate message placements. Using its proprietary programming system, Limelight provides advertisers with the ability to buy based on geography, store groups, and/or across demographics without the need for multiple videotape versions of content –thus dramatically shortening the lead times for ad placements.  Transmission is handled over the corporate network or the Internet. 
 

Financial Highlights

 

Recent Share Price: $0.43 52 week Hi/Lo: $.03 - $1.00 Ave. Volume: 114,000 (50-day) Shares Out: 33,294,555 (as of 09-30-03) Est. Mkt Cap: $15.648M (as of 02-24-04) Fiscal Year End: 09/30

For current stock price and news release information Click Here
 

CONTACT

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