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eBlast
myPhotopipe.com, Inc. (Pink Sheets: MPPC)
April 15th, 2008.

 
 myPhotopipe.com Inc. (Pink Sheets: MPPC)

Dear Reader,

In a market enabled by motivated independent photographers, companies are rushing to provide the imperative services they desire and in doing so carving out new markets.  Following a sharp increase in sales of high-end cameras, myPhotopipe.com, Inc. (Pink Sheets: MPPC) has introduced 300 new greeting card products into the lucrative $7.5 billion dollar greeting card market. With high-end camera owners almost twice as likely to create their own photo greeting cards and PMA data that shows demand for high-end cameras grew at an astonishing rate of 977% in the fourth quarter of 2007 versus the same period in 2006, myPhotopipe.com’s plan seems well founded.

myPhotopipe.com offered consumers 629 photo greeting card styles at the end of 2007. The Company is adding 256 cards under its newly-created Designer Collection category and 60 cards under a new General Purpose category, and it will also expand all of its existing categories with a new line of primary colors.

View our StockUpTicks report on MPPC in its entirety HERE

<<<Spacer>>>
    Recent *NEWS* From myPhotopipe

Press Release Source: myPhotopipe.com, Inc.
Wednesday April 9, 8:30 am ET

myPhotopipe.com Expands Online Offering of Photo Greeting Cards

Company targets $7.5 billion greeting card space with more than 300 new products

ATLANTA, April 9, 2008 /PRNewswire-FirstCall/ -- myPhotopipe.com, Inc. (Pink Sheets: MPPC.PK - News), a web-based online provider of digital photo processing and related services, today unveiled a new initiative to significantly expand its product offerings and presence in the photo greeting card segment of the $7.5 billion greeting card market. The Company expects to more than double the number of products offered via its online web portal, http://www.myphotopipe.com.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080325/CLTU023)

During 2006, according to data from industry association PMA, over 9 million households used digital cameras to make photo greeting cards, spending more than $550 million. As in years past, owners of high-end digital cameras (8 megapixels or more) were almost twice as likely to make photo greeting cards as owners of lower resolution cameras. What prompted myPhotopipe.com's newly announced initiative was the sharp increase in sales of high-end cameras.

According to PMA data, demand for 8 or greater megapixel cameras grew at a rate of 977% in the fourth quarter of 2007, versus the same period in 2006. This translates into approximately 25 million new high-end cameras entering the US market in 2007. According to the PMA, better cameras correlate to better images. This, in turn, encourages the purchase of more photo cards, which have also benefited from an increasing demand among consumers for self-expression and the personalization of social sentiments.

myPhotopipe.com offered consumers 629 photo greeting card styles at the end of 2007. The Company is adding 256 cards under its newly created Designer Collection category and 60 cards under a new General Purpose category, and it will also expand all of its existing categories with a new line of primary colors.

"This is the single most important initiative we have undertaken since the launch of FolioPrints," noted Eric Casolo, Director of Digital Photo Tools for the Company. "In large measure it came about because of the convergence in data and trends. First there was the jump in sales of high-resolution cameras. Second, the whole social expressions segment of the greeting card market has doubled during the past two years. And of course, owners of high-end cameras are almost twice as likely to make photo cards as the ordinary digital camera owner. When we saw the sharp increase in demand for cameras with resolutions of 8 megapixels and higher, we felt compelled to act, so we accelerated our timetables and will continue on an accelerated pace for the next two months."

According to the PMA, photo greeting cards grew from 270 million units in 2005 to 550 million in 2006. Year-end data for 2007 is not yet available.

About myPhotopipe.com, Inc.
myPhotopipe.com, Inc. is a web-based online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company's unique blend of 1000 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe.com as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol "MPPC". Additional information is available on the Internet at http://www.myPhotopipe.com.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are subject to the "safe harbor" created by those sections. Such forward-looking statements are based upon current information and expectations regarding myPhotopipe.com, Inc. These statements speak only as of the date on which they are made, are not guarantees of future performance, and involve certain risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results could materially differ from what is expressed, implied, or forecast in such forward-looking statements.

myPhotopipe.com, Inc. assumes no obligation to update the information contained in this release. Any forward-looking statements in this press release may be materially impacted by any number of factors, any or all of which could have a negative impact on sales, operating results, financial and budgetary constraints. The statements made herein are independent statements by myPhotopipe.com, Inc. The inclusion or mention, if any, of third parties in this press release does not represent an endorsement of any myPhotopipe.com, Inc. products or services by any such third party.

Contact:

L. Douglas Keeney, CEO, at (502) 419-5837 or via email at
                           dougk@myphotopipe.com

                                      or

R. Jerry Falkner, CFA, RJ Falkner & Company, Inc., Investor Relations Counsel
             at (830) 693-4400 or via email at info@rjfalkner.com
 

Source: myPhotopipe.com, Inc.
<<<Spacer>>>
    About myPhotopipe

myPhotopipe.com ("myPhotopipe""MPPC") is based in Atlanta, Georgia, and provides online photo processing services includeing: digital photo processing, photo finishing, online sharing, online hosting & selling of photographs, and online storage. Founded in 1989, myPhotopipe serves studios, colleges, sports photographers, teams, landscape photographers, television stations, commercial decorating firms, studio photographers, modeling agencies, clubs, wedding photographers and other professional photographers.

Four years ago, industry veteran Pete Casabonne and marketing veteran Douglas Keeney teamed up to transform a well-respected, old-line professional film lab into an online digital photo processor that would serve serious photographers nationwide. They scrapped the bulky film processing units and moved in sleek servers and racks. They tore out copper phone lines and substituted metroE and offsite collocation facilities. They built PhotoTRAC, a quality control system that precisely tracks and controls the movement of millions of images from the Internet through the lab and back to the customer. And MPPC prints 100% of its photographic prints and fine art prints in its national lab. MPPC never sends images to contract labs. Your print comes directly from the MPPC lab in Atlanta.

And MPPC has quite a customer base, which includes companies such as Coca-Cola, Lions Gate Entertainment, UPS and Rosetta Stone, as well as the Department of Homeland Security, the Dallas Cowboys, the New York Giants, the Dallas Mavericks, the Atlanta Falcons and many other high-profile organizations.

The myPhotopipe Web site has 12,000 new prospective customers
bookmark the Company’s web site each month. 



MPPC's unique blend of 1000 print options also boasts more than 18,500 photographers that require professional print quality
from the site not to mention that more than 190,000 copies of its software have been downloaded and are in use.

And MPPC can also say... 

"We have the largest selection of panoramics in the nation." 
"We are the only source for FolioPrints in the nation."

MPPC is the official photo processor for
the U.S. Department of Homeland Security

No matter where DHS goes, a digital camera is there, a photograph is taken and with the click of a mouse that photograph can be uploaded to MPPC's lab and cued to be printed. In just a day or two MPPC can provide an incident team with a photo montage of their exercise or provide a local community with prints from photos taken during an on-site visit from the Secretary.

In early 2007 MPPC beat 14 other companies, including HP, and won the contract.
A year later... just recently as a matter of fact, the contract was renewed.


To see how long it will take to send your images to us, test your upload speed at our SpeedTest Page.


Go to the MCCP Web site to receive a sample packet of FolioPrints.
 http://www.myphotopipe.com

<<<Spacer>>>
    Recent News from MPPC

Press Release Source: myPhotopipe.com, Inc.
Monday April 14, 8:30 am ET

myPhotopipe.com Supports One Team. One Mission. Initiative at Department of Homeland Security

ATLANTA, April 14 /PRNewswire-FirstCall/ -- myPhotopipe.com, Inc. (Pink Sheets: MPPC - News), a web-based online provider of digital photo processing and related services, today announced its program for supporting a new initiative at the Department of Homeland Security.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080325/CLTU023)

The Department of Homeland Security (DHS) has introduced a new initiative on the fifth anniversary of its creation. Called "One Team. One Mission.," DHS is honoring all of the many responders throughout the world that together execute the mission of Homeland Security. myPhotopipe.com, Inc., the exclusive provider of photographic prints to the department, is supporting the initiative by revamping DHS photo templates to include the special 5th Year Anniversary logo. The Company is also shipping prints with the new logo in all formats, including its popular canvas gallery wraps.

"We are fortunate to be an exclusive provider of prints to DHS during this historic event," noted Eric Casolo, Director of Digital Photo Tools at myPhotopipe.com, Inc. "It gives us a sense of involvement and a feeling that, through these new prints, we are helping to thank the many people who work so hard to assure the safety of our nation."

DHS awarded the contract to myPhotopipe.com, Inc. eighteen months ago in a heavily contested bidding process. To meet the requirements of the bid, the Company customized many of its varied digital photo tools to create a unique system for DHS. "Using preformatted digital photo templates, we were able to combine preset elements, such as the department logo, with active photo holes and dynamic text boxes," added Casolo. "If the Secretary of DHS wants to honor a local responder, he can customize the caption on any print and make it special to the local person or team. This was a real breakthrough."

DHS recently renewed its contract with myPhotopipe.com, Inc.  MORE
 


Press Release Source: myPhotopipe.com, Inc. 
Tuesday March 25, 8:30 am ET 

Department of Homeland Security Extends Contract with myPhotopipe.com

ATLANTA, March 25 /PRNewswire-FirstCall/ -- myPhotopipe.com, Inc. (Pink Sheets: MPPC.PK - News), a web-based online provider of digital photo processing and related services, today announced that the Department of Homeland Security (DHS) has exercised its option to extend its contract with the Company. myPhotopipe remains the exclusive provider of photographic prints to the DHS.

"A year ago, this was a hard fought contract with many bidders," said Pete Casabonne, President of myPhotopipe.com, Inc. "Since winning the account, we've processed images from all over the world. It is deeply gratifying that Homeland Security feels confident in our abilities and our quality, and has elected to exercise its renewal option." MORE 
a



Press Release Source: myPhotopipe.com, Inc. 
Friday January 25, 8:30 am ET 

myPhotopipe.com Introduces FolioPrints(TM),
All New Silver Halide Prints With Embedded Digital Effects

ATLANTA, Jan. 25 /PRNewswire-FirstCall/ -- myPhotopipe.com, Inc. (OTC Pink Sheets: MPPC - News), a web-based online provider of digital photo processing and related services, today announced the national availability of its new FolioPrints(TM) photographic prints. FolioPrints are silver halide prints produced on Fuji Crystal Archive paper. They contain a digitally embedded border and a digitally activated caption box. FolioPrints may be ordered in 304 print sizes and finishes at www.myphotopipe.com. MORE
a
    Leadership at myPhotopipe.com

L. Douglas Keeney, CEO has been the Chairman and CEO of myPhotopipe.com, Inc. since January 2005. He is a seasoned entrepreneur, a trained corporate executive, and the author, coauthor or ghost author of 11 published books including two on management.  From 2000 to 2003, Mr. Keeney was the CEO of US Wireless Online, an Atlanta-based broadband provider, and from 1991 to 2000, the founder and CEO of Avion Park, a provider of programming to The History Channel, A&E, Time-Life and others. From 1976 to 1987, Mr. Keeney worked in marketing and advertising in Los Angeles and New York with Young & Rubicam, Benton & Bowles, and Ogilvy & Mather, and internationally with Brown & Williamson Tobacco Company. He was nominated to and attended the Institute for Advanced Advertising Studies (NYC) and is on the advisory board of Afterburner, Inc., an INC 500 management training company based in Atlanta, Georgia.

Mr. Keeney has a BA in Economics from the University of Southern California and an MBA from the University of Southern California’s Marshall School of Business. He is a pilot, an avid scuba diver and the former Chairman of the License Exempt Alliance of the Wireless Communication Association. Mr. Keeney’s books have been published by Viking Penguin Putnam, Wm. Morrow, HarperCollins, and Simon & Schuster. They have been reviewed by Newsweek, salon.com, The New York Times and other publications. 

Peter Casabonne, President and COO, has been in the photo processing industry for 26 years and has served more than 100,000 customers and processed many millions of prints. Mr. Casabonne is a well-known creative director in the professional processing space. His career spans the transitions from film to slides to digital. Mr. Casabonne oversees the lab, including the photo retouching stations and the interface between the Internet and the Company’s automated print processing machines.
aa
    Financial Highlights for myPhotopipe

MPPC is one of only two publicly traded “pure plays” in the online digital photo processing industry. 
The other company, Shutterfly, commands a P/E multiple of over 100X trailing earnings on the Nasdaq Global Market.

During the past ten years, digital cameras have increased from less than 5% to more than 83% of all new cameras sold each year.

In 2006, more than 70 billion digital photographs were taken, nearly twice the number of photographs
taken at the peak of the film camera. The fastest-growing method of converting digital photographic
images to prints involves online photo processing.

In the first nine months of 2007, MPPC generated revenues of $997,972 and gross profits of $721,942, resulting in 72.3% gross margins.  Revenues grew 63% year-over-year and gross profits expanded 69% year-over-year. Total nine month 2007 operating expenses were $759,610, or approximately 76% of revenues. 

Recent Trade: $0.02 
52wk Range: 0.02 - 0.35 
Avg Vol (3m): 32,108
Approximate Market Cap: 4.98M 
Trading Symbol MPPC - Fiscal Year Ends: 31-Dec 
Most Recent Quarter (mrq): 30-Sep-07 
Revenue (ttm): 1.39M - Qtrly Revenue Growth (yoy): 28.70% 
Shares Outstanding: 248.94M 
State Of Incorporation: NV. Transfer Agent: First American Stock Transfer, 706 East Bell Road, Suite 202, Phoenix, AZ 85022-6642

aa
    To Contact myPhotopipe.com

         L. Douglas Keeney, CEO, at (502) 419-5837 or via email at dougk@myphotopipe.com

    R. Jerry Falkner, CFA, RJ Falkner & Company, Inc., Investor Relations
         Counsel at (830) 693-4400 or via email at info@rjfalkner.com

Corporate Offices
myPhotopipe.com, Inc.
1670 Northeast Expressway, Atlanta, GA 30329
Toll Free: 1-800-838-3146

Web Site: http://www.myphotopipe.com


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