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Clearly Canadian Beverage Corporation (OTCBB: CCBEF) |
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Dear Reader,
The NEW Clearly Canadian Beverage Corporation (OTCBB: CCBEF) appears to be on a mission to retake the leadership position in the fast-growing market segment of “New Age Beverages.” Clearly Canadian is using its well-established brand name recognition (more than 2 billion bottles sold) and its history of delivering great tasting, innovative products in order to compete for significant market share within this high-margin industry. With successful launches by competing products such as Monster, Red Bull and Vitamin Water, the revenue and profit potential of this New Age Beverage segment have never been better.
Please take a moment to learn about the aggressive new strategy now being employed
by the fresh management team at Clearly Canadian.
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About Clearly Canadian |
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CLEARLY
CANADIAN
Since 1988, CLEARLY CANADIAN BEVERAGE CORPORATION ("CCBEF") has manufactured and marketed premium alternative beverages and products, including Clearly Canadian® sparkling flavored water and Clearly Canadian O+2® oxygen enhanced water beverage, which are distributed in the United States, Canada, and numerous other countries.
Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Clearly Canadian sparkling flavored water features half the carbohydrates and only 45 calories per 8 oz serving. The sparkling waters also boast of all natural flavors and no preservatives in keeping with healthier diet trends without sacrificing the same great taste experience that Clearly Canadian consumers have come to expect.
Clearly Canadian enjoys an 80 percent brand recognition in the US on its flagship Clearly Canadian brand and recently announced a system-wide distribution agreement with Dr. Pepper/Seven Up Bottling Group, Inc., greatly increasing exposure and availability of Clearly Canadian products. Clearly Canadian includes private label business and co-branding in its revenue streams
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CLEARLY CANADIAN
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The Beverage Industry |
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$21 billion market for New Age beverages and growing
Today’s hottest market segment is undoubtedly “Alternative Beverages”, driven by a series of incredibly successful new product launches such as; Hansen’s “Monster” energy drink, Coca-Cola’s “Full Throttle”, and “Red Bull”. This industry segment has exploded into a $21 billion a year market, with worldwide appeal, that continues to grow at double-digit rates. More importantly, the astonishingly high margins on these drinks, which sell for $1.50 to $3.00 a can, are the catalyst to phenomenal returns in their parent company's stocks. For example Hansen’s (HANS) stock has skyrocketed from the $5 dollar level to $109, a 2000% return in just two years.
Clearly Canadian all but started this market segment 12 years ago with its launch of sparkling flavored waters, which were the first to fill the gap between full sugar sodas and low calorie diet drinks. Sales skyrocketed from zero to $187 million in three years; the stock moved from under $1 to over $27 before the Snapple’s of the world began to take chunks and chunks of market share.
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a“Getting a Boost and Going Organic”
Clearly Canadian will re-launch its core brand flavored waters in revamped updated packaging by May of 06 and plans to launch two innovative new product lines that should shake up both the energy drink and organic drink arenas.
“Clearly Canadian has great potential for a comeback.
This is one of the few times in my career that I have so
wholeheartedly gotten behind a Company with a brand name
that, to this day, remains so highly recognizable to consumers."
Jim Dines, The Dines Report. Chairman of The New Advisory Board at Clearly Canadian.
  
CLEARLY
CANADIAN
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Clearly Canadian Products |
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A unique drink experience in a bold and exciting package, Clearly Canadian Oxygen Enhanced Water O+2 has been formulated as a superior refreshment beverage, with a light, refreshing flavor and no carbonation.
Clearly Canadian's unflavored oxygen-enhanced water beverage contains at least 300% greater oxygen than the normal concentration of oxygen naturally found in water. Clearly Canadian Oxygen Enhanced Water in two natural fruit flavored choices, Fruit-Citrus and Berry-Citrus, contain at least 200% more oxygen than the normal concentration of oxygen naturally found in water.
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BevNET Review
Clearly Canadian Cherry has the same light but sweet body that the other flavors have, plus the cherry flavor gives the product a nice crisp taste. The high level of carbonation and the use of cane sugar mix nicely with the cherry flavor. Overall, it's an extremely palatable beverage that we are sure
low-carb consumers will love.
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Recent News From Clearly Canadian |
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Press Release Source: Clearly Canadian Beverage Corporation
Tuesday April 4, 12:08 pm ET
Leading Beverage Industry Executive Appointed to Clearly Canadian's Advisory Board
VANCOUVER, BRITISH COLUMBIA--(MARKET WIRE)--Apr 4, 2006 -- CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB:CCBEF.OB - News) announced today that Brian O'Byrne, former President of Yoo-hoo/Orangina Beverage Company, has been appointed a member of the Clearly Canadian Advisory Board. Mr. O'Byrne presided over Yoo-hoo/Orangina from 1997 until it was sold to Cadbury Schweppes PLC in 2001. He is co-founder and CEO of the INOV8 Beverage Company, an idea shop specializing in creating new and innovative beverage concepts based in Rye, New York.
Brent Lokash, President of Clearly Canadian stated, "Brian O'Byrne is a fantastic addition to the Clearly Canadian team. His many years of experience in running profitable beverage companies will be a tremendous asset to Clearly Canadian as the company moves forward on fulfilling its stated strategic initiatives, including the launching of innovative new products and the leveraging of the brand equity of Clearly Canadian."
The Clearly Canadian Advisory Board has recently been formed to provide experienced, advisory services to the Company on strategy, marketing and new product development. The Advisory Board is chaired by James Dines, editor of The Dines Letter.
To read the entire release and disclaimer, Click Here
Press Release Source: Clearly Canadian Beverage Corporation
Monday March 27, 4:26 pm ET
Summary of Clearly Canadian Special General Meeting
VANCOUVER, British Columbia--(BUSINESS WIRE)--March 27, 2006--CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB:CCBEF - News) held its special general meeting of shareholders on March 16, 2005 in Vancouver, Canada. The Company is pleased to report that both of the resolutions put forth at the meeting were favorably passed by a substantial majority of the disinterested shareholders who voted at the meeting.
To read the entire release and disclaimer, Click Here
Press Release Source: Clearly Canadian Beverage Corporation
Thursday March 16, 10:55 am ET
Prominent Investment Newsletter Writer
Appointed to Head Clearly Canadian's Newly Formed Advisory Board
VANCOUVER, British Columbia--(BUSINESS WIRE)--March 16, 2006--CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB:CCBEF - News) announced today that James Dines, editor of The Dines Letter, has been appointed chairman of its newly-formed advisory board. The advisory board has been formed to provide advisory services to the Company regarding high-quality product development as it moves forward on its path to growth and profitability.
To read the entire release and disclaimer, Click Here
Press Release Source: Clearly Canadian Beverage Corporation
Wednesday March 8, 2:43 pm ET
Clearly Canadian Announces Officer and Director Resignations
VANCOUVER, British Columbia--(BUSINESS WIRE)--March 8, 2006--The Board of Directors of CLEARLY CANADIAN BEVERAGE CORPORATION (the "Company") (OTCBB:CCBEF - News) today announced that Douglas L. Mason has resigned as Chairman and as a director of the Company effective March 3, 2006. Mr. Mason will continue to provide consulting services to Clearly Canadian in the area of new product development.
To read the entire release and disclaimer, Click Here
The Clearly Canadian News Timeline
• 04-04-06 Leading Beverage Industry Executive Appointed to Clearly Canadian's Advisory Board
• 03-29-06 Clearly Canadian Launches Consumer Awareness Campaign with The Brainstorm Group
• 03-16-06 Prominent Investment Newsletter Writer Appointed to Head Clearly Canadian’s Newly Formed Advisory Board
• 02-20-06 Clearly Canadian Announces Appointment of Auditor
• 02-09-06 Leading Financial Newsletter Editor Discusses Latest Picks With www.wallst.net.
• 01-03-06 Clearly Canadian Announces Completion of Additional Financing with BG Capital Group Ltd.
• 12-02-05 Clearly Canadian Amends Loan Agreement with Global Holdings
• 12-02-05 Clearly Canadian Announces Additional Financing with BG Capital Group Ltd.
• 11-10-05 Clearly Canadian Enters into Distribution Arrangements
• 11-08-05 Clearly Canadian Corporate Update
• 11-02-05 Clearly Canadian Strategic Initiatives for 2006. Leveraging brand equity
• 10-18-05 Clearly Canadian Enters into System wide Distribution Agreement with Dr Pepper/Seven Up Bottling
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Shareholder Update - A Letter From The New President Of Clearly Canadian |
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CLEARLY
CANADIAN
February 28, 2006 - Significant Recent Corporate Developments
As the new President of Clearly Canadian Beverage Corporation (OTCBB: CCBEF), I would like to thank you for your interest and support. On behalf of all our employees and new management team, I will tell you that we are enthusiastic about the exciting developments that will unfold in 2006.
Indeed these are exciting times for Clearly Canadian as we are set to re-launch our core brand sparkling flavored waters (which to date have sold more than 2 billion bottles), reintroducing four of our original flavors, and including two new zero calorie/zero carbohydrate choices. The re-launch of brand Clearly Canadian includes a new package design that trades on the heritage of this long-standing brand, and will be supported by exciting new marketing and advertising campaigns. Our product development team have several new beverage innovations that we anticipate releasing this year, and others that are in various stages of development for release in 2007 and beyond.
Our corporate restructuring plan, designed to support the renaissance of Clearly Canadian, is now complete. I am pleased to announce that the company emerges well positioned to re-establish itself in the New Age Beverage industry, and our timing could not be better. This high-margin, high-growth market segment has broken out into a $14 Billion dollar industry, and all indications are for continued exponential growth. With the goal of returning to profitability we have streamlined operations, significantly lowering fixed administrative and infrastructure expenditures, this should provide for much improved margins on our core products; and our new product lines should be the most profitable in Clearly Canadians history. Our recent financings have strengthened our balance sheet, and allowing us to ramp up selling and marketing efforts of both our products and our company. We are working with all our partners and their extensive industry contacts in order to achieve a higher level of exposure for Clearly Canadian Beverage Corporation. The increased financial strength has already allowed us to greatly strengthen and expand our distribution system; this includes a systemwide agreement with Dr. Pepper/Seven Up Bottling Group, Inc. which provides Clearly Canadian with much greater marketing and promotional opportunities.
We are exceedingly encouraged by the confidence in, and popularity of, brand Clearly Canadian. Combined with the exponential growth and high profit margins of the New Age Beverage industry, we feel we are in the right place at the right time. Clearly Canadian Beverage Corporation is set to capitalize on this incredible market opportunity with greater distribution, exciting new products, a strong balance sheet, lower fixed costs, and a strong new management team. We are committed to increasing market share for our products, building brand awareness, increasing profitability and building shareholder value. I want to thank our investors, our faithful employees, our associates and suppliers for their past and continued support. I encourage you to call our new investor relations firm, Investors Matrix Group at 1-800-983-0993 to get the entire story and be placed on our e-mail or regular mail update list. I am inspired by the opportunities ahead, and look forward to building a strong foundation to create growth for this Company and ultimately shareholder value for you.
Regards,
Brent Lokash
President, Clearly Canadian
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Financial Highlights For Clearly Canadian |
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CLEARLY
CANADIAN
Last Price $2.33 (USD)
Ave. Volume 77,681 (3 mo. ave.)
52 Wk High $2.70 - 52 Wk Low $1.01
Market Cap: $18.6 m (approx)
Shares Outstanding: 7.8 m
The New Management Team has completed a corporate restructuring resulting in a clean balance sheet, significantly lower fixed administrative and infrastructure cost, improved operating margins, and long-term financing in place with BG Capital Group Ltd. a merchant banking firm.
one year chart - courtesy of BigCharts
To view the latest filings from Clearly Canadian on the SEC Web site, Click Here
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Clearly Canadian is a fully reporting company. FYE 12/31.
CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks, including CLEARLY CANADIAN®.
CLEARLY CANADIAN and its wholly owned subsidiaries, produce, distribute and market CLEARLY CANADIAN® and CANADIAN O+2®.
Shareholder Assistance, Registrar and Transfer Agent: Pacific Corporate Trust Company
Auditor UHY LDMB Advisors Inc. Chartered Accountants. Langley, British Columbia, Canada
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TO CONTACT CLEARLY CANADIAN |
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CLEARLY
CANADIAN
2267 10th Avenue
West Vancouver, BC, Canada V6K 2J1
Investor Relations
USA and Canada: 800.983.0993
E-mail: investor@clearly.ca
Clearly Canadian Web site: www.clearly.ca
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