DIRT MotorSports (OTCBB: DMSP)

Dear Reader, 

It’s undeniable… NASCAR and motorsports have become an enormous fixture in American pop culture.  Networks, sponsors, and fans who never watched a motorsports race in their life are now addicted to racing.  But NASCAR is a privately-held company and it seems the only way for one to profit from its rising popularity is to start your own race team or sell hot dogs at the track.

However, many race fans know that some of the best motorsport racing can be found at World of Outlaws® venues across the country.  It’s often referred to as the ‘minor leagues’ of NASCAR but the racing and style of racing really offers fans an enthralling product that stands on its own.  Perhaps that’s why some of NASCAR’s most successful drivers like Jeff Gordon and Tony Stewart have called the World of Outlaws home for parts of their prolific careers.  Also note that the World of Outlaws Series has actually outdrawn the venerable Indy Racing League… yes, the league that brings us the epic Indy 500 and media darling Danica Patrick. World of Outlaws has had more annual attendees. 

It is with this in mind that we are pleased to bring to your attention DIRT MotorSports (OTCBB: DMSP), the only publicly traded company that owns professional automotive sports racing sanctioning bodies including the nationally recognized World of Outlaws Sprint Car Series (est. 1978), as well as the regional Advance Auto Parts Modified Super DIRT Series, M.A.R.S. and UMP Series.
 

1987 WORLD OF OUTLAWS  JEFF GORDON

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About DIRT MotorSports

DIRT MotorSports ("DMSP") ("DIRT") is a racing and sports entertainment company and is the largest sanctioning body for sprint, late model, and modified dirt-track racing in the United States. 

DIRT owns and operates seven dirt tracks, promotes 16 national and regional racing series, and owns and operates the industry's most prominent sanctioning bodies including: the World of Outlaws Sprint Series® broadcast on the Outdoor Channel®; the World of Outlaws Late Model Series® broadcast on SPEED® and the Advance Auto Parts Modified Super DIRT Series™. 

DIRT also owns and operates the United MidWestern Promoters ("UMP"), the Mid-America Racing Series ("M.A.R.S."), and the Northeast Modified Series.  It is the vision of management at DIRT to globalize its racing presence.  DIRT has successfully branded its name in the world of MotorSports and has become as recognizable to racing-car enthusiasts as NASCAR.  Drivers Tony Stewart, Jeff Gordon and Ryan Newman are among the many NASCAR drivers who started on dirt tracks. 

• January 2004: the World of Outlaws Stacker 2 Late Series was formed.
• February 2004: completed the purchase of the World of Outlaws Sprint Car Series.
• June 2004: completed the acquisition of Rolling Wheels Raceway Park in Elbridge, NY.
• August 2004: completed the purchase of Cayuga County Speedway in Weedsport, NY.
• November 2004: completed acquisition of Lernerville Speedway, a dirt track in Sarver, PA.
• December 2004: completed acquisition of United Midwestern Promoters (UMP). 
• December 2004: completed purchase of the Mid-America Racing Series (MARS).
• June 2005: completed the acquisition of Volusia Speedway Park in FL. (26 miles from Daytona Beach)

A Glance At The MotorSports Industry

SPEED TV  is available in  71 million homes in  North America.  SPEED is among the fastest  growing sports cable networks  in the country and is the home to NASCAR.

• The World of Outlaws Sprint Series enjoys 50 weeks of Prime Time Coverage Wednesdays at 8 p.m. ET with two rebroadcasts each week
• The Outdoor Channel has more than 26 million subscribers and is available to over 70 million households
• Outdoor reaches more men 18-34 in prime time than Spike, ESPN2, or OLN
• National coverage with subscribers is carried by both DirecTV and the Dish Network

Dirtvision.com is one of the fastest growing racing websites, and currently has over 10,000 registered members.
 

The DIRT Series

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Sprint Model Series Overview

World of Outlaws (WoO) Sprint Cars compete on dirt tracks in the US, mostly 1/3 to 1/2 mile in length. The WoO series has been in existence since 1978, and is acknowledged as the top Sprint Car series in the world. 

WoO race venues are primarily smaller facilities located in B/C/D counties accessible to major media markets. Television exposure with TNN (1995 to 2001), Speed Channel (2002), and the current partnership with The Outdoor Channel since 2003 has dramatically increased exposure to WoO racing in recent years. Additionally, there has been a surge in the construction of new racing facilities in several markets, adding to the recent growth of the sport.
 

The history of DIRT Late Model racing can be traced back to the origins of the automobile and competitive auto racing itself. However, what is viewed in today’s terms of a DIRT “Late Model” has grown, flourished and evolved substantially over the decades. The evolution of DIRT Late Model racing as it’s known today began to form around 1965 when technology met the track. Within weeks of the formation of the series, tracks have lined up to schedule over 45 races for the 2005 Series.

The DIRT MotorSports Advance Auto Parts Modified Super DIRT Series was first established in 1976, at the time consisting of only three tracks in Central New York. Today, the Modified Series is annually attended by well over 1.2 million loyal fans and is known as the crown jewel for Modified dirt racing in the United States. During the 2004 race season DIRT MotorSports geared up to stage over 600 featured events with an estimated 1400 race teams at over 27 tracks situated throughout the Northeastern United States and Canada.

U.M.P. Super Late Models are full-bodied stock cars with fire breathing 750+ horsepower engines! Featuring some of the most talented driver's from around the U.S. competing weekly at premier dirt track facilities across the country. U.M.P. Super Late Models provide three & four car wide racing on a variety of dirt tracks, from small, tight 1/5 mile ovals to the larger 1 mile ovals, keeping the fans on the edge of their seats.

M.A.R.S. events held at UMP sanctioned tracks will allow drivers to accumulate UMP points in addition to M.A.R.S. points. Some of the tracks, whose M.A.R.S. events will double as UMP point's events include shows at Monett Speedway, I-44 Speedway, Bolivar Speedway, Poplar Bluff Speedway, and Paducah International Raceway.
 

the racing series

Recent News From DIRT

NORMAN, Okla.--(BUSINESS WIRE)--March 20, 2006--DIRT MotorSports(TM) (DIRT) (OTCBB: DMSP - News) announced that SPEED® will broadcast 15 one-hour, tape-delayed World of Outlaws® Late Model Series events. This season's broadcasts are a continuation of a multi-year contract with SPEED which is available to nearly 71 million homes in North America. The programs, produced by DIRT's New York production studio, will air on 15 Sunday nights at 6 p.m. ET during the months of July through December in 2006.

To read the entire release and disclaimer, Click Here

NORMAN, Okla.--(BUSINESS WIRE)--Feb. 14, 2006--DIRT MotorSports(TM) (DIRT) (OTCBB:DMSP - News) announced that Joey Saldana, driver of the #9 car owned by NASCAR Nextel Cup Series 2004 top rookie Kasey Kahne, will follow the World of Outlaws® Sprint Car Series in 2006.

To read the entire release and disclaimer, Click Here

NORMAN, Okla.--(BUSINESS WIRE)--Dec. 29, 2005--DIRT MotorSports(TM) (DIRT) (OTCBB:DMSP - News) announced that when the green flag drops on the World of Outlaws® Sprint Car Series 2006 season in February, teams will be chasing their share of an $850,000 points fund. For the first time in the 29-year history of the World of Outlaws, the top 20 teams in the final 2006 points standings will be rewarded at the annual end-of-the-year banquet in Las Vegas, an increase of two positions from the 2005 record of 18 points-paying positions. The 2006 World of Outlaws Sprint Car Series Champion will receive $200,000 with the runner-up collecting $100,000.

To read the entire release and disclaimer, Click Here
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Financial Highlights For DMSP

Sector: Services Industry: Business Services Headquartered in Norman, Oklahoma Full Time Employees: 70 Shares O/S: 11,720,555 (as of March 20, 2006) Trf Agent: Mountain Share, Broomfield, CO.  Approximate Market Cap: $47.47M The company was formerly known as Boundless Motor Sports Racing, Inc.  and changed its name to DIRT MotorSports in July 2005.

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TO CONTACT DIRT MOTORSPORTS

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