SWEET SUCCESS ENTERPRISES INC. (OTCBB: SWTS)

Dear Reader,

It’s not often that cold sales reports are welcomed by management.  But in the case of provoking instant beverage sales and the simultaneous introduction of a product line to consumers, that appears to be the case.

Sweet Success Enterprises, Inc. (OTCBB:SWTS), which produces a line of healthy-lifestyle beverages, just announced what the company calls ‘explosive results’ with its six-foot cooler program at the Southwest's largest grocery chain, H-E-B Grocery.  The sales will lead to expansion to all of the H-E-B Healthy Living Stores.

By giving potential consumers chilled, ready-to-drink options in their merchandising effort, Sweet Success appears to have effectively found both a sales portal and advertising vehicle.  (SEE BREAKING *NEWS* BELOW)

And please take a moment to review our comprehensive Profile on Sweet Success HERE
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Breaking *NEWS* from Sweet Success

Press Release 
Source: Sweet Success Enterprises, Inc.
Thursday May 17, 2:13 pm ET

SAN ANTONIO, Texas, May 17, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced that Sweet Success' cooler program at the Southwest's largest grocery chain generates expansion to all of the H-E-B Healthy Living Stores.

Sweet Success'(r) installation of their specialty 6 foot Sweet Success single serve coolers encourages people to try the product because it is chilled and ready to drink. The success of these coolers have generated explosive sales and also expansion into all H-E-B's Healthy Living Stores. This is the execution of our broader marketing program that we developed in 2005, when we planned to use the Sweet Success red coolers with all 7 of our Fuel for Health(tm) beverages. "We are excited about the reception of single servings of all our beverages by people on the go," says William Gallagher, Sweet Success CEO. "This also ties in with the strong reception we've had at Amazon.com where we've experienced 3 orders during the first month at Amazon."

The # 1 product so far appears to be GlucaSafe(tm), which is sponsored by a program that's being coordinated with the American Diabetes Association (ADA) with their local Expo's and Tour De Cure's, a fundraising bicycle ride from San Antonio to Austin, TX on May 19th and 20th. The company is participating in both the Tour De Cure and an event with the Juvenile Diabetes Research Foundation in Atlanta this weekend.

You May View the entire release - including disclaimers HERE

About Sweet Success

Sweet Success Enterprises, Inc. ("Sweet Success") ("SWTS) engages in the production, distribution, and marketing of ready-to-drink functional health beverages in the U.S. under the trademarked Fuel For Health™ brand name targeting 4 to 64 year olds.  The fast-growing natural and wellness beverage market is now approaching $25 billion.

San Antonio-based Sweet Success Enterprises Inc. acquired Nestlé’s original Sweet Success™ brand and has re-launched as Fuel for Health™; an all natural product line to tap into the rapidly growing demand for all natural and self stable health and wellness beverages. Sweet Success is now available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. Sweet Success® contracts for the production, marketing and distribution of all-natural beverages under the brand names Sweet Success® Fuel For Health™. 

The Sweet Success product line includes: GlucaSafe, a functional health beverage with green and white tea, pomegranate extract and Cinnulin PF® which may support healthy glucose metabolism in many individuals; Vita-Tein, a protein based beverage available in chocolate super shake and a vanilla super shake; Power Blend, a noncarbonated juice energy drink; Chocolate Immunity Infusion Jr., and ChocKoala Immunity Jr.; a pair of hypoallergenic non-dairy, and non-soy protein-based products; and Ultra Greens, a juice beverage, which combines barley greens with the phytonutrients Spirulina and Chlorella. 

As American's lifestyles have evolved away from soda pop, and alternative beverages like bottled water and tea, coffee, and energy drinks have taken over the beverage industry, SWTS is well-positioned in the new and expanding market of vitamin and mineral enriched products.

Sweet Success now offers a full line of healthy and functional beverages that are all-natural, great tasting, and are produced with state-of-the-art ingredients focused on delivering endurance, heart health, and a natural energy boost.  Operating within an Exploding Industry, the supplemental beverages that SWTS produces have been formulated and reformulated, test-marketed, and repositioned in their market space for consumers. The work is done and now SWTS is rolling out product across the U.S.  Sweet Success’ Fuel for Health™ beverages are coming to market at the right time; when the demand is high. 

"Functional" and "Healthy" Beverages

ChocKoala™ is enhanced with Aktivated Barley™, the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of allergen-producing soy or dairy, we use a unique, health-conscious protein blend. The butterscotch goodness of low-glycemic brown rice syrup and bitter-sweet chocolates top off this delicious way to provide nutritional support for healthy living.

Chocolate Immunity Infusion™ is enhanced with Aktivated Barley™ (rich in beta-glucan), the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of soy or dairy that produce allergic reactions in some people, we use a unique, health-conscious protein source. The butterscotch goodness of brown rice base and bitter-sweet chocolates top off this delicious way to support healthy living.

A delightful mix of exotic juices, fortified with Maca, the secret Mayan herb that supports and restores your adrenal glands and helps build muscle size and strength. And from Asia, Ginseng to Increase energy and alertness, relieve stress, and improve oxygen levels. And finally, Guarana, for a long lasting energy boost that builds stamina and endurance. Power Blend, the ultimate pick me for people on the go and athletes looking for a competitive edge.

Power Blend endorsed by Jeremy Shockey who plays Tight end for the NY Giants Photo: Tony Clark, NFL trainer to Jeremy; Tommy Pooch, consultant; Bill Gallagher, Sweet Success; Jeremy Shockey; Greg Rabinovich, Director of Wine Sales, SWS; Brett Dunne, GSM Retail wine sales.

In ancient Hawaiian times it was believed that the micronutrients found around the Hawaiian Islands possessed nutritional powers that could only been created by the volcanic Gods. Today the sparkling waters of Hawaii are home to an abundance of green superfoods. Combining barley greens with the powerful Hawaiian nutrients of Spirulina and Chlorella, Sweet Success UltraGreens ™ harnesses the power of the great volcanic region in a spectacular fruit beverage.

Sweet Success VitaTein energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and endurance. VitaTein is delicious and vitamin-packed .

Sweet Success VitaTein Vanilla energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and greater physical endurance.

nature inspired for evolving lifestyles

What's inside?
Wonderful things! 

Guarana - This potent rainforest herb with fiber-bound caffeine provides a gentler energy boost than coffee without the harsh side effects. Native Amazonians have used the seed extract for centuries to boost stamina. 

Ground Flax - One of the world's best sources of soluble fiber and valuable omega-3 fatty acid. It has been shown to improve heart health, lower cholesterol and help prevent arthritis. 

Aktivated Barley - A pre-sprouted grain that digests slowly for lasting endurance and lowered blood sugar levels. It is a great source of immune-boosting beta-glucan fiber.
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Recent *News * From SWTS

Press Release 
Source: Sweet Success Enterprises, Inc.
Monday May 14, 8:00 am ET

SAN ANTONIO, May 14, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), the maker of a line of innovative and delicious healthy-lifestyle beverages, announced that the company's revolutionary GlucaSafe(r) -- a functional health beverage - was ranked no. 4 by Amazon.com Movers and Shakers. This ranking has spurred the Company to expand into other E-commerce retailers.

On May 2, 2007, the Company announced that Sweet Success(r) products had quickly sold out at Amazon.com. Amazon.com was the company's prime choice to enter into the electronic markets or "e-tailers" to offer its new Fuel for Health(r) line of wellness beverages.

On Monday, May 7th 2007, the company received a report from Amazon.com called Amazon.com Movers & Shakers. Amazon.com reported that the biggest gainers in Amazon.com's sale rank in the past 24 hours included Sweet Success GlucaSafe. GlucaSafe was ranked no. 4 in the grocery category following Lancome Hydra Zen Moisturizing Cream at no. 3, Neutrogena Triple Moisture at no. 2 and Similac Baby Formula at no. 1. "This type of initial sales velocity in the electronic market place is exciting for us," says William Gallagher, Sweet Success CEO. "Initially, we looked at Amazon.com as another retailer to join the ranks among grocers such as Texas-based H-E-B grocery stores, but now we believe e-commerce retailers could be some of the largest distributors for the company."

With recent events at Amazon, the company now believes that the electronic retail market could be one of its largest sectors of distribution. This broad market could include accounts such as online drugstores and other retailers, such as the club stores, that have brick and mortar outlets as well as thriving online sales. "With the global reach of the online market we have the capability to span oceans and suddenly be retailing in Japan, which already has a huge market for health and nutritional products," continued Gallagher.

E-commerce is not available to most of Sweet Success' competition, Odwalla and Naked Juice, because their products require refrigeration. All of Sweet Success products are shelf stable.

Amazon.com, Inc., a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

You May View the entire release - including disclaimers HERE
 

Press Release 
Source: Sweet Success Enterprises, Inc.
Wednesday May 2, 10:49 am ET

SAN ANTONIO, May 2, 2007 (PRIME NEWSWIRE) Sweet Success Enterprises (OTC BB:SWTS.OB - News), maker of a line of innovative and delicious health and wellness beverages, announced today that all of the six Fuel for Health(tm) products stocked at Amazon.com sold out. GlucaSafe(tm) the only beverage that contains Cinnulin PF(r) (which may support healthy blood glucose levels) was the most popular product at a recent American Diabetes Association Expo in San Antonio, Texas. In addition, the company also produces Power Blend a juice based energy drink, and ChocKoala(tm) Immunity Jr. a non dairy non soy immune-boosting children's beverage. These and all Sweet Success' other products sold out within one month of becoming available for sale through the online giant.

"We are excited at the momentum we have built in the online marketplace through Amazon.com," stated William Gallagher, CEO of Sweet Success. "The swift sell-through validates the online market as a viable and promising sales venue in addition to the brick and mortar stores."

With its recently expanded sales staff, the company continues its sales efforts at grocery and specialty retailers as well as other specialized online retailers.

Amazon.com, Inc., a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

You may view the entire release - including disclaimers HERE

Press Release Source: Sweet Success Enterprises, Inc. 
Wednesday April 25, 8:00 am ET 

SAN ANTONIO, April 25, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), maker of a line of innovative and delicious healthy-lifestyle beverages, announced today the long-awaited availability of its Fuel for Health(tm) product line in H-E-B Grocery Company stores. Sweet Success offers a complete line of shelf stable, all natural functional beverages, including GlucaSafe(tm), the only beverage containing Cinnilun PF(r), that may support healthy glucose levels, as a key ingredient.

Based in San Antonio, H-E-B employs more than 60,000 Partners (employees) and serves millions of customers in more than 300 stores and 150 communities throughout Texas and Mexico.

The complete line of the seven Fuel for Health beverages will be merchandised in Sweet Success coolers in select H-E-B Healthy Living stores plus placement on the shelf in other Healthy Living stores throughout the state. ``A part of our sales and distributions goals is to enter accounts we have targeted since we began beta testing our products through regional markets in 2005," said William Gallagher, Sweet Success' Chairman and CEO. "We are thrilled that we have attained cooler space in H-E-B's Healthy Living stores."

The coolers, which display all seven healthy beverages through a glass door, will be prominently placed in the high-end stores. While Sweet Success beverages are shelf stable, cooler placement will facilitate immediate consumption due to impulse buying. Each cooler will contain consumer information on functional ingredients, benefits and nutritional facts. Shortly after cooler placement, Sweet Success will conduct in-store demos to allow consumers to sample the all natural functional beverage line.

Sweet Success healthy-lifestyle beverages will be delivered to the H-E-B stores by Kehe Food Distributors. The Company recently announced an agreement whereby the national distributor will carry all seven Fuel for Health products.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success(tm) brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(tm) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. 

These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent disease.

You may view the entire release Here
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Financial Highlights For Sweet Success

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