SWEET SUCCESS ENTERPRISES INC. (OTCBB: SWTS)

Dear Reader,

Our lifestyle and nutritional choices in America are often dictated by sweeping trends, scientific studies and awareness - heightened by media coverage.  With so much published data on the rising incidence of obesity and diabetes - especially among children - as well as heart disease, cancer and a litany of other ailments affecting our society, its no wonder that Americans are trending away from the long-standing "soda pop" beverage industry leaders in favor of healthier alternatives that may even address many of the aforementioned diseases. 

Our featured company, Sweet Success Enterprises Inc. (OTCBB: SWTS), offers a full line of healthy and functional all-natural beverages made with
ingredients focused on delivering endurance, heart health, and a natural energy boost.  As many of our readers know, we have an affinity for the alternative beverage market having published on several such companies including Clearly Canadian Beverage Corp. (OTCBB: CCBEF) for nearly two years. 

You need only walk through your local supermarket to realize that the alternative beverage marketplace is exploding, with energy and vitamin drinks taking up more store shelf real estate than ever in our history.   Sweet Success’ Fuel for Health™ beverages are bursting on the scene of a very accepting and vibrant marketplace. A profile on this exciting company is below.
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About Sweet Success

Sweet Success Enterprises, Inc. ("Sweet Success") ("SWTS) engages in the production, distribution, and marketing of ready-to-drink functional health beverages in the U.S. under the trademarked Fuel For Health™ brand name targeting 4 to 64 year olds.  The fast-growing natural and wellness beverage market is now approaching $25 billion.

San Antonio-based Sweet Success Enterprises Inc. acquired Nestlé’s original Sweet Success™ brand and has re-launched as Fuel for Health™; an all natural product line to tap into the rapidly growing demand for all natural and self stable health and wellness beverages. Sweet Success is now available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. Sweet Success® contracts for the production, marketing and distribution of all-natural beverages under the brand names Sweet Success® Fuel For Health™. 

The Sweet Success product line includes: GlucaSafe, a functional health beverage with green and white tea, pomegranate extract and Cinnulin PF® which may support healthy glucose metabolism in many individuals; Vita-Tein, a protein based beverage available in chocolate super shake and a vanilla super shake; Power Blend, a noncarbonated juice energy drink; Chocolate Immunity Infusion Jr., and ChocKoala Immunity Jr.; a pair of hypoallergenic non-dairy, and non-soy protein-based products; and Ultra Greens, a juice beverage, which combines barley greens with the phytonutrients Spirulina and Chlorella. 

As American's lifestyles have evolved away from soda pop, and alternative beverages like bottled water and tea, coffee, and energy drinks have taken over the beverage industry, SWTS is well-positioned in the new and expanding market of vitamin and mineral enriched products.

Sweet Success now offers a full line of healthy and functional beverages that are all-natural, great tasting, and are produced with state-of-the-art ingredients focused on delivering endurance, heart health, and a natural energy boost.  Operating within an Exploding Industry, the supplemental beverages that SWTS produces have been formulated and reformulated, test-marketed, and repositioned in their market space for consumers. The work is done and now SWTS is rolling out product across the U.S.  Sweet Success’ Fuel for Health™ beverages are coming to market at the right time; when the demand is high. 

Marketing "Functional" and "Healthy" Beverages

There are approximately 250,000 Points of Sale in the US.  The penetration goal for Sweet Success is approximately 3-4%. This will establish Sweet Success on a national and regional basis within the specialty natural foods section.  The Sweet Success sales team will manage relationships with the 9- 10 distributors and 25-30 brokers who have established relationships with the 100’s of category managers/buyers.

Amazon.com -- the world's largest e-tailer where customers can find anything they might want to buy online. (Except SWTS competitor products!)

Tree of Life -- the largest distributor of natural, organic, specialty, ethnic, and gourmet food products in the U.S. and services over 30,000 points of distribution in the U.S. and Canada

Kehe Food Distributors -- services over 12,000 specialty food stores and supermarkets in 35 states

Southern Wine and Spirits -- largest wine and spirits distributor in the US. with operations in 12 states

Associated Wholesale Grocers -- nation's oldest and second largest retailer-owned grocery wholesaler in the United States serving over 1,900 stores in a 21 state area

ChocKoala™ is enhanced with Aktivated Barley™, the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of allergen-producing soy or dairy, we use a unique, health-conscious protein blend. The butterscotch goodness of low-glycemic brown rice syrup and bitter-sweet chocolates top off this delicious way to provide nutritional support for healthy living.

Chocolate Immunity Infusion™ is enhanced with Aktivated Barley™ (rich in beta-glucan), the health maintenance herb Astragalus, and plenty of Vitamin C. Instead of soy or dairy that produce allergic reactions in some people, we use a unique, health-conscious protein source. The butterscotch goodness of brown rice base and bitter-sweet chocolates top off this delicious way to support healthy living.

A delightful mix of exotic juices, fortified with Maca, the secret Mayan herb that supports and restores your adrenal glands and helps build muscle size and strength. And from Asia, Ginseng to Increase energy and alertness, relieve stress, and improve oxygen levels. And finally, Guarana, for a long lasting energy boost that builds stamina and endurance. Power Blend, the ultimate pick me for people on the go and athletes looking for a competitive edge.

Power Blend endorsed by Jeremy Shockey who plays Tight end for the NY Giants Photo: Tony Clark, NFL trainer to Jeremy; Tommy Pooch, consultant; Bill Gallagher, Sweet Success; Jeremy Shockey; Greg Rabinovich, Director of Wine Sales, SWS; Brett Dunne, GSM Retail wine sales.

The  First  Run  of  PowerBlend  shakes

In ancient Hawaiian times it was believed that the micronutrients found around the Hawaiian Islands possessed nutritional powers that could only been created by the volcanic Gods. Today the sparkling waters of Hawaii are home to an abundance of green superfoods. Combining barley greens with the powerful Hawaiian nutrients of Spirulina and Chlorella, Sweet Success UltraGreens ™ harnesses the power of the great volcanic region in a spectacular fruit beverage.

Sweet Success VitaTein energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and endurance. VitaTein is delicious and vitamin-packed .

Sweet Success VitaTein Vanilla energizes your body with an all natural blend of vitamins and 11 grams of protein. This Super Shake contains ground flax, one of the world’s richest sources of fiber and Omega-3 fatty acids plus guarana for mental sharpness and greater physical endurance.

nature inspired for evolving lifestyles

What's inside?

Wonderful things! 

Guarana - This potent rainforest herb with fiber-bound caffeine provides a gentler energy boost than coffee without the harsh side effects. Native Amazonians have used the seed extract for centuries to boost stamina. 

Ground Flax - One of the world's best sources of soluble fiber and valuable omega-3 fatty acid. It has been shown to improve heart health, lower cholesterol and help prevent arthritis. 

Aktivated Barley - A pre-sprouted grain that digests slowly for lasting endurance and lowered blood sugar levels. It is a great source of immune-boosting beta-glucan fiber.

Recent News  For SWTS

Press Release Source: Sweet Success Enterprises, Inc. 
Wednesday April 25, 8:00 am ET 

SAN ANTONIO, April 25, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), maker of a line of innovative and delicious healthy-lifestyle beverages, announced today the long-awaited availability of its Fuel for Health(tm) product line in H-E-B Grocery Company stores. Sweet Success offers a complete line of shelf stable, all natural functional beverages, including GlucaSafe(tm), the only beverage containing Cinnilun PF(r), that may support healthy glucose levels, as a key ingredient.

Based in San Antonio, H-E-B employs more than 60,000 Partners (employees) and serves millions of customers in more than 300 stores and 150 communities throughout Texas and Mexico.

The complete line of the seven Fuel for Health beverages will be merchandised in Sweet Success coolers in select H-E-B Healthy Living stores plus placement on the shelf in other Healthy Living stores throughout the state. ``A part of our sales and distributions goals is to enter accounts we have targeted since we began beta testing our products through regional markets in 2005,'' said William Gallagher, Sweet Success' Chairman and CEO. ``We are thrilled that we have attained cooler space in H-E-B's Healthy Living stores.''

The coolers, which display all seven healthy beverages through a glass door, will be prominently placed in the high-end stores. While Sweet Success beverages are shelf stable, cooler placement will facilitate immediate consumption due to impulse buying. Each cooler will contain consumer information on functional ingredients, benefits and nutritional facts. Shortly after cooler placement, Sweet Success will conduct in-store demos to allow consumers to sample the all natural functional beverage line.

Sweet Success healthy-lifestyle beverages will be delivered to the H-E-B stores by Kehe Food Distributors. The Company recently announced an agreement whereby the national distributor will carry all seven Fuel for Health products.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success(tm) brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(tm) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. 

These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent disease.

You may view the entire release Here

SAN ANTONIO, April 4, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises Inc. (OTC BB:SWTS.OB - News), the maker of innovative and delicious all-natural healthy-lifestyle beverages, announced today the addition of Tom Shuman as Senior Vice President of Sales and Marketing. In his new position, Mr. Shuman will initiate coverage of major unfilled markets as well as coordinate the Company's marketing efforts.

Tom comes to Sweet Success from Liberty Imports USA, Inc. where he led sales and marketing for the Brazil Gourmet line-up of products. He has over 26 years experience in senior sales, marketing and product development positions for companies such as Global Brands Inc., DS Waters of America, LP, Dr Pepper/7-UP, Inc., Coca Cola USA and Procter and Gamble.

Sweet Success has executed a reorganization of its sales and marketing departments, to accelerate sales and marketing activity. "The coordination of the sales and marketing efforts is critical and having one person in charge of both departments will allow for seamless integration of our products into the market," stated Sweet Success President, Glenn Williamson. "And Tom's industry-specific experience is ideal for our sales and marketing efforts, as well as reflecting Sweet Success' company image."

Mike Launer continues to work with Sweet Success as Regional Vice President of Sales for the Midwestern US. Mr. Launer will be responsible for maintaining existing accounts and establishing new accounts in the Midwest.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(tm) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at http://www.sweetsuccess.com for more information on the products and to order online.

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

You may view the entire release Here
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SAN ANTONIO, March 7, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises Inc.(OTC BB:SWTS.OB - News), the maker of innovative and delicious all-natural healthy-lifestyle beverages, announced today it has received purchase orders from two of the nation's premier health food stores: Rice Epicurean Markets in Houston, Texas and Hi Health stores in Arizona. Sweet Success(r) Fuel for Health(tm) products are currently available for purchase in the upscale supermarkets and specialty health foods stores.

Rice Epicurean Markets, recognized by the Houston Business Journal as a Top 50 Family Owned Business in Houston, is the oldest family-owned supermarket chain in Houston. Rice Epicurean Markets will stock 6 of the 7 Sweet Success healthy beverages.

Hi Health stores offer customers the highest quality health foods and nutritional supplements. Customers are able to purchase GlucaSafe(tm) and Ultra Greens(tm) beverages at any of the 54 Hi Health locations throughout Arizona.

Additionally, the Company recently shipped the healthy beverages to Akins Natural Foods locations in the Midwest, and Chamberlin's Market and Cafes in Florida.

``These high-end merchants know their customers and provide them the products they need to promote a healthy lifestyle,'' said Sweet Success CEO William Gallagher. ``We are extremely happy to have such experienced retailers offering our products.''

Whether it's with the complete product line or a select few products, Sweet Success continues to enter new markets with its all-natural and functional healthy beverages in order to realize the Company's goal of national distribution.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success(tm) brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(tm) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. 

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

You may view the entire release HERE
 

Sweet Success Management

Mr. Gallagher was founder and chairman of the 150-unit Sunny's grocery store chain and owned the nationally distributed Chris & Pitts Barbecue Sauce brand. He was the developer behind the Texas town of Gruene's renaissance into a popular historic community and founded the Guadalupe Valley Winery, the first Texas winery since Prohibition. 

Mr. Williamson is a registered investment banker who has been a founder or senior officer and board member of four NASDAQ National Market companies including GO-VIDEO, Wavo Inc. and Interactive Media Technologies Inc. He is also founder and CEO of The Canada Arizona Business Council. He was a founder of Social Venture Partners, a non-profit benefiting children and education, and has served as board member or trustee for non-profits including the Phoenix Zoo, American Rivers and the Todd Thomas Foundation.
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Financial Highlights For Sweet Success

TO CONTACT SWEET SUCCESS INC.

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