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Clearly Canadian Beverage Corporation (OTCBB: CCBEF)
May 30th, 2006.

Clearly Canadian Beverage Corporation (OTCBB: CCBEF)

You remember Clearly Canadian® beverages like this.
Over 2 Billion of these bottles were sold.

With today's launch of the reformulated Clearly Canadian® sparkling flavoured water - get ready for this!

The new line-up is delivered in a clear, maple leaf-embossed bottle; features original, all natural, no preservative flavour formulas (offered in Cherry, Blackberry, Raspberry and Strawberry); a new zero calorie flavour formula (offered in Pink Grapefruit and Blueberry); and updated label graphics reminiscent of the product’s true heritage.

You may also want to review our April 18th StockUpTicks Profile HERE

*BREAKING* News From Clearly Canadian

Press Release Source: Clearly Canadian Beverage Corporation
Tuesday May 30, 8:00 am ET

CLEARLY CANADIAN ANNOUNCES "OFFICIAL" LAUNCH OF ITS
REFORMULATED SPARKLING FLAVOURED WATERS

New Product Line-up Receives Rave Reviews from Industry Experts,
Initiates Return to Heritage of Extremely Popular Brand

VANCOUVER, B.C., MAY 30, 2006 — CLEARLY CANADIAN BEVERAGE CORPORATION, Vancouver, British Columbia (OTCBB: CCBEF) is pleased to announce the launch of reformulated Clearly Canadian® sparkling flavoured water. The new line-up is delivered in a clear, maple leaf embossed bottle; features original, all natural, no preservative flavour formulas (offered in Cherry, Blackberry, Raspberry and Strawberry); a new zero calorie flavour formula (offered in Pink Grapefruit and Blueberry); and updated label graphics reminiscent of the product’s true heritage (which has sold over 2 billion bottles).

Stated Brent Lokash, President of Clearly Canadian, "Consumers have overwhelmingly missed the original flavour formulas and familiar packaging, which propelled this brand to the forefront of the alternative beverage category. In fact, the industry has already recognized the strong appeal of Clearly Canadian returning to its roots.”

BevNET.com, an internationally recognized resource for beverage industry professionals and consumers, has given an extremely positive review of the new sparkling flavoured waters. On the original flavour formulas, BevNet.com says, "Oh, how this brings back memories...," and on the zero calorie formulas, proclaims, “…the effervescent formulation (zero calorie) is among the best of what we’ve seen in the diet category.” Recognizing the product’s place in the market, BevNet.com asserts, "...we think Clearly Canadian has a real opportunity with its revamped line-up…without a doubt the most appealing and timely Clearly Canadian line-up yet."

"We are excited about the relaunch of Clearly Canadian’s sparkling flavoured waters and the reviews the product is receiving”, noted Sonia Manson, Marketing Manager for Clearly Canadian. “We look forward to delivering our new product to consumers through our current distribution network and through new sales channels which we expect to open as a result of this relaunch."

About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian® sparkling flavoured water and Clearly Canadian O+2® oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at www.clearly.ca.

CLEARLY CANADIAN BEVERAGE CORPORATION
___________________________________
Brent Lokash, President

Forward Looking Statements
Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes”, “estimates”, “potential”, “predicts”, “continue” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company’s or other’s belief that its new sparkling flavoured water lineup has an opportunity to succeed in the marketplace and open up new sales and distribution channels. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favourable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.

Contact:
For further information please contact:
Steve Cook, 1-800-983-0993
e-mail: investor@clearly.ca

Source: CLEARLY CANADIAN BEVERAGE CORPORATION

View ALL the Latest BREAKING NEWS From CCBEF here

>

About Clearly Canadian

Since 1988, CLEARLY CANADIAN BEVERAGE CORPORATION ("CCBEF") has manufactured and marketed premium alternative beverages and products, including Clearly Canadian® sparkling flavored water and Clearly Canadian O+2® oxygen enhanced water beverage, which are distributed in the United States, Canada, and numerous other countries.

Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Clearly Canadian sparkling flavored water features half the carbohydrates and only 45 calories per 8 oz serving. The sparkling waters also boast of all natural flavors and no preservatives in keeping with healthier diet trends without sacrificing the same great taste experience that Clearly Canadian consumers have come to expect.

Clearly Canadian enjoys an 80 percent brand recognition in the US on its flagship Clearly Canadian brand and recently announced a system-wide distribution agreement with Dr. Pepper/Seven Up Bottling Group, Inc., greatly increasing exposure and availability of Clearly Canadian products. Clearly Canadian includes private label business and co-branding in its revenue streams
.

The Beverage Industry

$21 billion market for New Age beverages and growing

Today’s hottest market segment is undoubtedly “Alternative Beverages”, driven by a series of incredibly successful new product launches such as; Hansen’s “Monster” energy drink, Coca-Cola’s “Full Throttle”, and “Red Bull”. This industry segment has exploded into a $21 billion a year market, with worldwide appeal, that continues to grow at double-digit rates. More importantly, the astonishingly high margins on these drinks, which sell for $1.50 to $3.00 a can, are the catalyst to phenomenal returns in their parent company's stocks. For example Hansen’s (HANS) stock has skyrocketed from the $5 dollar level to $109, a 2000% return in just two years.

Clearly Canadian all but started this market segment 12 years ago with its launch of sparkling flavored waters, which were the first to fill the gap between full sugar sodas and low calorie diet drinks. Sales skyrocketed from zero to $187 million in three years; the stock moved from under $1 to over $27 before the Snapple’s of the world began to take chunks and chunks of market share.

aaa
a“Getting a Boost and Going Organic”

After Clearly Canadian's re-launch of its core brand flavored waters in revamped updated packaging it plans to launch two innovative new product lines that should shake up both the energy drink and organic drink arenas.

“Clearly Canadian has great potential for a comeback.
This is one of the few times in my career that I have so
wholeheartedly gotten behind a Company with a brand name
that, to this day, remains so highly recognizable to consumers."

Jim Dines, The Dines Report. Chairman of The New Advisory Board at Clearly Canadian. a

Clearly Canadian Products

A unique drink experience in a bold and exciting package, Clearly Canadian Oxygen Enhanced Water O+2 has been formulated as a superior refreshment beverage, with a light, refreshing flavor and no carbonation.

Clearly Canadian's unflavored oxygen-enhanced water beverage contains at least 300% greater oxygen than the normal concentration of oxygen naturally found in water. Clearly Canadian Oxygen Enhanced Water in two natural fruit flavored choices, Fruit-Citrus and Berry-Citrus, contain at least 200% more oxygen than the normal concentration of oxygen naturally found in water.

Recent News From Clearly Canadian

a
Press Release Source: Clearly Canadian Beverage Corporation
Wednesday May 17, 8:00 am ET

Clearly Canadian Adds Prominent Leading Executive to Board of Directors

VANCOUVER, B.C.--(BUSINESS WIRE)--May 17, 2006--Clearly Canadian Beverage Corporation (OTCBB: CCBEF - News), Vancouver, British Columbia announced today that David Parkes, former President and CEO of Sprint Canada, has been appointed a member of the Clearly Canadian Board of Directors. An experienced director with other public companies, including Microcell Communications, Mr. Parkes has also managed some of Canada's fastest growing companies, taking them from start up to billion dollar revenue levels. He is a prominent member of the community and has served as Chairman of Junior Achievement Metro Toronto, Director of JA Canada, and Director of Special Olympics Canada. He currently runs David Parkes & Associates, an executive consulting services firm specializing in turnarounds, start ups, and fast growth management challenges.