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Clearly Canadian Beverage Corporation (OTCBB: CCBEF)
June 27th, 2006.

Clearly Canadian Beverage Corporation (OTCBB: CCBEF)

Breaking News:Phoenix Suns' Steve Nash Teams up with Clearly Canadian

Read the Whole Story Below

You may also want to review our April 18th StockUpTicks Profile HERE

*BREAKING* News From Clearly Canadian

Press Release Source: Clearly Canadian Beverage Corporation
Tuesday June 27, 8:30 am ET

Phoenix Suns' Steve Nash Teams up with Clearly Canadian; NBA's Back to Back Most Valuable Player Accepts Pivotal Role in Corporate Turnaround Story

VANCOUVER, BRITISH COLUMBIA, June 27 /CNW/ - CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB: CCBEF - News) announced today that Steve Nash, two-time NBA Most Valuable Player, has entered into a worldwide product endorsement relationship with Clearly Canadian. This three-year exclusive agreement names Steve Nash as Clearly Canadian's official spokesperson and appoints Mr. Nash to the Clearly Canadian Advisory Board.

"I have been very selective about the companies I have had relationships with over the years," said Nash. "The Clearly Canadian relationship is a natural fit for me. Not only are we both from British Columbia, but it is a company with great products which I enjoyed while I was growing up in Canada. I was also drawn to Clearly Canadian because it is a company that understands its responsibility to give back to those less fortunate. I believe working together we can bring great exposure and results to the company's wonderful products and charitable initiatives."

Mr. Nash, a three time NBA All-Star and regarded as one of the great team players in NBA history, recently took the NBA's Phoenix Suns to the Western Conference finals for the second year in a row. He was recently named one of the "100 Most Influential People" in TIME Magazine's annual issue. His strong connection to Clearly Canadian's home country was evident at the 2000 Olympics in Sydney, Australia where he passionately captained Canada's national basketball team to a successful berth in the quarter-finals of the tournament.

Mr. Nash will energize the company and support its objectives of re-establishing its core brand of sparkling flavoured waters and launching exciting new product lines. He also plans to play a significant role in supporting Clearly Canadian's recently announced Global Water initiative, in which the company aims to be directly involved in building safe drinking water systems in Central and South American villages. This initiative, which commences this year with projects in Guatemala and Nicaragua, is designed to help developing nations access safe and clean water.

Stated Brent Lokash, President of Clearly Canadian, "I cannot think of a better spokesperson for our company. Steve Nash has a reputation for superior results through hard work, dedication and perseverance. We have admired these traits for years and watched and rooted for him as he has risen through the ranks of the NBA to ultimately become a two time/back to back MVP, joining the likes of Magic Johnson and Michael Jordan." Continued Mr. Lokash, "We are elated by this relationship and believe this gives us a tremendous boost in our stated mission, to once again become a preeminent name in the beverage industry."

To read the entire release and disclaimer, Click Here

Contact:
For further information please contact:
Steve Cook, 1-800-983-0993
e-mail: investor@clearly.ca

Source: CLEARLY CANADIAN BEVERAGE CORPORATION

View ALL the Latest BREAKING NEWS From CCBEF here

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About Clearly Canadian

Since 1988, CLEARLY CANADIAN BEVERAGE CORPORATION ("CCBEF") has manufactured and marketed premium alternative beverages and products, including Clearly Canadian® sparkling flavored water and Clearly Canadian O+2® oxygen enhanced water beverage, which are distributed in the United States, Canada, and numerous other countries.

Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Clearly Canadian sparkling flavored water features half the carbohydrates and only 45 calories per 8 oz serving. The sparkling waters also boast of all natural flavors and no preservatives in keeping with healthier diet trends without sacrificing the same great taste experience that Clearly Canadian consumers have come to expect.

Clearly Canadian enjoys an 80 percent brand recognition in the US on its flagship Clearly Canadian brand and recently announced a system-wide distribution agreement with Dr. Pepper/Seven Up Bottling Group, Inc., greatly increasing exposure and availability of Clearly Canadian products. Clearly Canadian includes private label business and co-branding in its revenue streams
.

The Beverage Industry

$21 billion market for New Age beverages and growing

Today’s hottest market segment is undoubtedly “Alternative Beverages”, driven by a series of incredibly successful new product launches such as; Hansen’s “Monster” energy drink, Coca-Cola’s “Full Throttle”, and “Red Bull”. This industry segment has exploded into a $21 billion a year market, with worldwide appeal, that continues to grow at double-digit rates. More importantly, the astonishingly high margins on these drinks, which sell for $1.50 to $3.00 a can, are the catalyst to phenomenal returns in their parent company's stocks. For example Hansen’s (HANS) stock has skyrocketed from the $5 dollar level to $109, a 2000% return in just two years.

Clearly Canadian all but started this market segment 12 years ago with its launch of sparkling flavored waters, which were the first to fill the gap between full sugar sodas and low calorie diet drinks. Sales skyrocketed from zero to $187 million in three years; the stock moved from under $1 to over $27 before the Snapple’s of the world began to take chunks and chunks of market share.

aaa
a“Getting a Boost and Going Organic”

After Clearly Canadian's re-launch of its core brand flavored waters in revamped updated packaging it plans to launch two innovative new product lines that should shake up both the energy drink and organic drink arenas.

“Clearly Canadian has great potential for a comeback.
This is one of the few times in my career that I have so
wholeheartedly gotten behind a Company with a brand name
that, to this day, remains so highly recognizable to consumers."

Jim Dines, The Dines Report. Chairman of The New Advisory Board at Clearly Canadian. a

Clearly Canadian Products

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The new line-up is delivered in a clear, maple leaf-embossed bottle; features original, all natural, no preservative flavour formulas (offered in Cherry, Blackberry, Raspberry and Strawberry); a new zero calorie flavour formula (offered in Pink Grapefruit and Blueberry); and updated label graphics reminiscent of the product’s true heritage.

Recent News From Clearly Canadian

a
Press Release Source: Clearly Canadian Beverage Corporation
Wednesday May 17, 8:00 am ET

Clearly Canadian Adds Prominent Leading Executive to Board of Directors

VANCOUVER, B.C.--(BUSINESS WIRE)--May 17, 2006--Clearly Canadian Beverage Corporation (OTCBB: CCBEF - News), Vancouver, British Columbia announced today that David Parkes, former President and CEO of Sprint Canada, has been appointed a member of the Clearly Canadian Board of Directors. An experienced director with other public companies, including Microcell Communications, Mr. Parkes has also managed some of Canada's fastest growing companies, taking them from start up to billion dollar revenue levels. He is a prominent member of the community and has served as Chairman of Junior Achievement Metro Toronto, Director of JA Canada, and Director of Special Olympics Canada. He currently runs David Parkes & Associates, an executive consulting services firm specializing in turnarounds, start ups, and fast growth management challenges.