Clearly Canadian (OTCBB: CCBEF)

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Clearly Canadian will hold a conference call to discuss its financial results and the company’s interests in the burgeoning organic market on June 4, 2008 at 4:05 p.m. EST. The live phone call-in number is 800-954-0684. The conference will also be web-cast live and can be accessed on the company's website at www.clearly.ca.

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*BREAKING*  News From Clearly Canadian

Press Release Source: Clearly Canadian Brands
Monday June 2, 8:30 am ET

TORONTO--(BUSINESS WIRE)--CLEARLY CANADIAN (OTCBB: CCBEF - News) (the “Company”) today announced revenue results for the first quarter 2008.

1st Quarter 2008 Financial Filing
Total revenues for the three months ended March 31, 2008 were up 70% year-over-year to $2.47 million compared to $1.47 million for the same period in 2007. The company’s recently acquired healthy snack foods and organic baby foods divisions, which were acquired in February and May of 2007 respectively, account for this revenue growth. The company also reported cash on hand of $5,446,000.

Bobby Genovese, Chairman of the Board and CEO of Clearly Canadian Brands stated, “We are very pleased to announce that we continue to grow top line revenues at an accelerated pace (70%), while significantly reducing our cash burn rate. This is a direct result of properly positioning the company in the rapidly expanding healthy food and beverage industry, and all of our divisions beginning to work from the same infrastructure. We will continue to incur some non-recurring expenses thru the 2nd qtr as our consolidation of operations to Toronto is completed. However our model is already working as evidenced by our loss after non-cash, non-recurring items, interest and penalty expenses and interest income falling to $1,128,000 from $1,530,000 on significantly higher revenues. This trend should continue and in fact accelerate going forward, and we continue to see our operations being cash flow positive for 2009 and beyond. We continue to be on track to meet our revenue projections for existing operations of approximately $16 million for 2008 (a 50% plus increase over 2007), and are looking at numerous promising acquisition opportunities. With all divisions now pointing towards profitability the company does not anticipate needing any further funding at this time. We have yet to launch our beverage initiatives planned for this year or our snack divisions’ intended expansion into the U.S. marketplace, each expected to begin by the end of the 2nd qtr. We will continue to pursue opportunities to expand our footprint into the natural and organic marketplace, in order to capitalize on our existing highly effective distribution and selling agreements into this rapidly expanding sector.”

Mr. Genovese further stated, “All of our divisions are being challenged by the significant cost increases in shipping and delivering our products. I can assure you these challenges are being addressed and should not have as significant of an affect on our margins going forward. We feel confident that we are now well positioned to significantly increase profitability in our beverage division in 2008 and beyond. We are extremely pleased with the progress made toward our stated goals for a North American wide move to a more profitable delivery system and feel we are set to compete with a distinct product in the vast beverage market. We realize the tremendous opportunities available for Clearly Canadian Brands and remain committed towards our goal of significantly increasing revenues, while consistently improving profitability. This will be accomplished through becoming a major competitor in the natural and organic food sectors and a prominent participant in the healthy beverage category.”

Conference Call and Web-Cast
The Company will hold a conference call to discuss its financial results on June 4th 2008 at 4:05 p.m. EST. The live phone call-in number is 800-954-0684. The conference will also be web-cast live and can be accessed on the Company's website at www.clearly.ca. A replay of the web-cast will be available on the site for the following 90 days.

About Clearly Canadian
Based in Toronto, Clearly Canadian Brands markets premium alternative beverages, including Clearly Canadian(R) sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Clearly Canadian's recent acquisition of DMR Food Corporation and My Organic Baby Inc. marks the Company's debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. To find out more about Clearly Canadian Brands (OTCBB: CCBEF - News), visit our website at www.clearly.ca.

Forward Looking Statements
Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as “expects,” “intends,” “plans,” “may,” “could,” “should,” “anticipates,” “likely,” “believes,” “estimates,” “potential,” “predicts,” “continue” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the belief in the opportunities which can exist for our products and the revenue growth for the Company. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.
 

Contact: Clearly Canadian Beverage Corporation, Vancouver Shareholder Relations: Steve Cook, 800-983-0993 E-mail: investor@clearly.ca

Source: Clearly Canadian Beverage Corporation

About Clearly Canadian

Based in Toronto, Clearly Canadian Brands markets premium alternative beverages, including Clearly Canadian® sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Clearly Canadian’s recent acquisition of DMR Food Corporation and My Organic Baby Inc. marks the Company’s debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Additional information about Clearly Canadian may be obtained at www.clearly.ca.

Clearly Canadian’s recent acquisitions mark the company’s debut to entirely new and exciting food and beverage categories.  This new direction began with the February 2007 acquisition of DMR Food Corporation (Sweet Selections) - a leading provider of natural and organic snack foods.

Clearly, you couldn’t find a more complementary snack to enjoy with Clearly Canadian’s diverse line-up of authentic fruit flavoured refreshments.  DMR/Sweet Selections offer a wide and tasty variety of organic and natural dried fruit and nut snacks under the following brand names:  Naturalife  SunRidge Farms  Sweet Selections  Simply by Nature  Glengrove Organics

Clearly, this has opened up some complementary snacking options to go with Clearly Canadian’s premium line-up of beverages.  In May 2007, the company acquired My Organic Baby Inc. – Canada’s first full nationwide line of organic baby food.  This innovative and fast growing line has over 30 product offerings listed in leading baby food retailers across the country and expanding to the US.

Intuitively, Organic Baby Inc. recognizes the notion that our children deserve the best quality nourishment possible.  Organic farming is the purest practical way to minimize chemicals in food, environmental impact, combined with the highest standards of animal welfare.  My Organic Baby is in a great position to capture the family’s desire for organic products for their children.  The innovative and fast growing line consists of over 30 product offerings:  Strained Foods Juice Cereal Baby Formula Fresh Baby Food Organic Teething Biscuits

Premium Alternative Beverages

Documentary Series Featuring Clearly Canadian Premieres Thursday January 24th on MOJO HD A new documentary series featuring Clearly Canadian premieres Thursday, January 24th on high definition cable channel MOJO HD. The series, titled Bobby G: Adventure Capitalist, will initially run for eight consecutive weeks and then continue thru out the year in re-runs. Clearly Canadian Brands and all its product lines will be prominently featured in each episode. >>Read More. Full episodes will are available for download at www.mojohd.com

Other Recent News From Clearly Canadian

Press Release Source: Clearly Canadian Brands
Tuesday May 13, 9:06 am ET

TORONTO--(BUSINESS WIRE)--Clearly Canadian Brands (OTCBB:CCBEF - News) (the “Company”) announced today the successful launch of their extensive bulk offering in the Canadian market place. We have made a number of successful presentations to date and have begun shipping products to customers nationally. The Company expects Bulk sales to be a major contributor to our growth this year. Bulk Organic consist mostly of the large serve yourself bins now seen at most supermarket and natural health food stores and is growing at a tremendous pace as consumers continue to flock towards “Good for You” products. Stated Bobby Genovese, CEO of Clearly Canadian Brands: “We continue to build strategic relationships and expand product lines. We are exceeding expectations so far this year and feel we will meet or exceed our 50% growth target for 2008.”

Stated David Reingold, President of Clearly Canadian Brands: “I am excited to see our plans come to life. Our unique product line of organic and all natural items continues to open doors for us with major retailers. I expect bulk to be a serious contributor to our success in the Canadian Market place. It is important to take advantage of our unique offering of products as retailers begin to transform their bulk sets to include more and more natural and organic items.”

You may read the entire news release HERE

Press Release Source: Clearly Canadian Brands
Thursday May 8, 8:30 am ET

TORONTO--(BUSINESS WIRE)--CLEARLY CANADIAN BRANDS (OTCBB: CCBEF - News) Clearly Canadian Brands is pleased to announce that Horizon Distributors www.horizondistributors.com will act as the preferred natural channel distributor in Western Canada for many of our products. Horizon will be authorized to sell Clearly Canadian beverage products, My Organic Baby and toddler food, Glengrove Organics packaged nuts and snacks, and SunRidge Farms bulk nuts and snacks to the natural and health food retailers in addition to selected independent grocery retailers.

Lynn Teixeira, Director of Business Operations for Horizon Distributors, stated “We look forward to working with Clearly Canadian Brands; we are pleased that they are continually expanding their footprint in the natural and organic markets with new and innovative products. Clearly Canadian Brands shares Horizon Distributors vision to provide the finest organic, natural and gourmet products to the marketplace.”

David Reingold, President of Clearly Canadian Brands added “We are very excited about the opportunity to work with Horizon Distributors; they provide another important link for our products to the fast growing natural and organic consumer sector that they specialize in. This is a big boost for our efforts to secure our presence in Western Canada for all of our product lines.”

You may read the entire news release HERE
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Financial Highlights For Clearly Canadian

TO CONTACT CLEARLY CANADIAN

2267 W. 10th Avenue
West Vancouver, BC, Canada  V6K 2J1

Investor Relations
Steve Cook
USA and Canada: 800.983.0993
E-mail: investor@clearly.ca
Clearly Canadian Web site: www.clearly.ca

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