Joystar Inc. (OTCBB: JYSR)

Dear Readers,

Aaahhh… the sweet sigh of relief from a market exhaling on the news of a ¼ point rate increase amid a peaceful hand over of power (and Saddam Hussein) in Iraq.  We told you a few weeks ago that June 30th would be an important day for investors as the uncertainty of the aforementioned events loomed ominously.  Investors don’t like uncertainty and now, we hope, with these two milestones out of the way we can get back to the business of business.  As a footnote, keep in mind that this rate increase ends what was a 45-year low.  Now the rate is just at a 40-year low.

But first things first… we’ve got a stock symbol change you should know about.  Our previously profiled upstart online-travel-meets-multi-level-marketing company, Joystar Inc. has changed its stock symbol from ARGT to (OTCBB: JYSR). 

However, the business plan is the same: penetrate the white-hot online travel arena with innovation and agility, provide an intelligent blend of consumer value and an interface that allows travelers to become agents and agents to become wealthy.  It’s an interesting story and we strongly encourage you to review a recent profile on Joystar - Click Here.  

On the heels of a June 30th  that has come and gone, maybe it’s time again to look toward the market for value.  And you’d also be well-served to examine the recent news from Joystar, provided below.
 

** Breaking News ** from Joystar

Press Release
Source: Joystar, Inc.
Tuesday June 29, 12:31 pm ET 

IRVINE, Calif., June 29 /PRNewswire-FirstCall/ -- Joystar, Inc. (OTC Bulletin Board: JYSR - News), a provider of travel services for the leisure and business traveler, announced today its new hosting program for professional travel agents. Agent Advantage Pro (www.joystar.com/pro) is a complete business solution for the growing number of experienced travel professionals who are migrating from traditional "storefronts" to home-based operations.

Home-based travel agents are the fastest growing segment of the travel industry. Today, there are over 14,000 professional home-based travel agents representing an estimated $7.6 billion in leisure travel sales annually. While online travel is growing, it still only represents 16% of all travel booked.  Travel agents are still the dominant force in travel distribution, especially in the high-grossing products including vacations, cruises, groups and honeymoons. A recent study concluded that nine out of ten people who cruised last year, made their reservation with the help of an experienced agent.

"We provide all of our agents a suite of tools & resources to help them succeed. Included in the hosting program is a personalized consumer travel booking website, access to the Company's state-of-the-art "Agent Only" Extranet and "live" toll-free support. Unlike most host agencies, Joystar does not charge travel agents sign-up or monthly fees," said Robin Moore, Director of Agent Services for Joystar.

"Our compensation package is really what sets us apart from other host agencies. Including cash and stock bonuses, we pay our professional agents up to 90% of the commissions they generate for the agency. As a signing bonus for the first 1,000 agents who join, Joystar will grant an option to purchase up to 20,000 shares of the Company's stock and pay 100% of their commissions for the first 90 days," said Moore.

As more and more traditional travel agencies close their doors due to out-dated business models, the Home-Based segment continues to grow rapidly. Many industry experts believe there will be more than 35,000 professional agents working from home within the next few years. Joystar capitalizes on this emerging business model by offering services designed to reduce agents' operational costs and free them from non-revenue producing tasks and burdensome paperwork.

"Our goal is to be hosting 5,000 professional travel agents (each averaging $300,000 in annual bookings) by the end of 2007. This model alone could generate $1.5 billion in annual bookings for Joystar. This will complement our Agent Access Rewards Program and Agent Advantage, our program for part-time agents. In this model, I believe we can enroll 250,000 members (each generating an average of $10,000 in annual bookings)by the end of 2007," said William Alverson, CEO.

Joystar's strategy for entering the agent hosting space will be very similar to Wal-Mart's strategy when opening a store in rural America. "Zero fees and an ultra rich compensation plan to win agents loyalty would not be feasible for our competitors. At first, our more plodding competitors will argue the sustainability of such a rich payout, but we're also building a massive network of referral agents who earn a much smaller percentage of the commission. The incremental increases in commission Joystar will generate from the professional agents will catapult us to "tier one" commission status with the supplier community. It makes for a powerful business strategy," said Alverson.

Typical of traditional travel agencies, the competitive landscape in the hosting space is highly fragmented. The American Society of Travel Agents reported recently that there are 15,000 "Mom & Pop" travel agencies that host between one and five "outside" agents. While there are a scattering of "mid-tier" host agencies with sales ranging from $50 million to $100 million, no dominant player exists.

To read this news release in its entirety, Click Here
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THE ONLINE TRAVEL MARKET

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Let's look at these snapshots from the Online Travel industry:

Big companies and business luminaries acquiring Online Travel co's.
Sabre (NYSE: TSG) gobbled up Travelocity (Nasdaq: TVLY) and  Barry Diller and his InterActiveCorp (NasdaqNM: IACI) are hoarding notable travel outlets such as Expedia.com, Hotels.com and spending $665 million in cash for Hotwire.com to name just a few. 

Orbitz- Trading near IPO price is a good thing says Motley Fool.
One of the more recent travel/technology ventures is Orbitz (Nasdaq: ORBZ). While the stock did not perform straight out of the gates, market watchers like Motley Fool believe that the stock's performance is actually a good thing noting that, "The stock's lack of movement probably indicates the IPO was priced right and the company maximized its cash yield from the offering. It's far better to see than the ridiculous, speculative IPOs of the late 1990s, where companies without business plans popped 1000% on their first day of trading and individual investors got burned big time."

Makes sense to us.

CTRIP- The Heat is On
Up sharply since it's impressive IPO, no doubt this stock chart has industry mavens and CEO's salivating about future online travel IPO's. The stock opened at $24 on December 9, 2003 and roughly a month later is threatening $40.

SideStep:  $15 Million in New Funding Goes to Private Online Travel Co.
SANTA CLARA, CA--(MARKET WIRE)--Jan 6, 2004 -- SideStep, Inc. (www.sidestep.com), the travel search engine, today announced that it has secured $8 million in financing from Trident Capital (www.tridentcap.com). SideStep, which has been profitable and cash flow positive since April of 2002, has raised a total of $15 million to date. The company will use the additional funding to accelerate product development and expand its strategic relationships. 
SideStep is positioned at the intersection of two of the Internet's fastest growing market sectors: online travel and Web search. SideStep serves as a marketing vehicle for travel providers, driving consumers directly to the sites of trusted brands to book their travel. More than two million active travelers turn to SideStep's popular search engine each month to find flight, hotel and rental car values.

Who's the Next "Star"?
Can Joystar get some love from the spate of infatuation hitting this industry? It's hard to tell, yet we're intrigued by what they've accomplished so far and the fact that like SideStep (search engine too) they offer something to differentiate themselves in their industry group and solidify the branding that seems to be a chief concern among companies battling for market share.  In our opinion, customers who buy into the "I can be a travel agent" lure at Joystar should have a dramatic referral value increase over regular users for obvious reasons.  This could be a wildfire of the MLM variety if it takes hold... and it's priced at less than $3 a share today!<View a Full Profile on Joystar Here>

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COMPANY CONTACT

* * * SPECIAL TO STOCKUPTICKS READERS * * *

 
www.stockupticks.joystar.com

At Stockupticks,  we were so impressed with the Joystar operation, that we applied to be a partner in their program.  Click here or on the address below and we can book your travel!  Or, if you are interested in becoming your own travel agent, read the following and call or e-mail Joystar!

PARTNER WITH JOYSTAR

The benefits include revenue sharing, access to “agent only” specials, deeply discounted travel offered by our travel suppliers, cash incentives and the possibility of upgrades when the agent is traveling. Weekly e-newsletter. Vacation Values sent to you every 2 weeks. The self-employment income generated from travel bookings can be directed to the agents’ Solo 401k plan and 529 college savings programs for their children or grandchildren.  Joystar has two versions of its partner program: The Agent Advantage, priced at $495 and a “light” version, Agent Access for $149. Travel Agent Program marketing material ("The Program") includes: Agent quotes, teleconferences, seminars, promotions, conventions, cruise college, fare trackers, travel guides and other special promotional marketing communications.

Agents Save Up To 50% On Hotels And Packages And Up To 
70% On Cruises!

or go to our site and click on

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*** THE DOW IS HOVERING NEAR 10,400 ***
There may never be a better time to feature 
YOUR company to over 1 MILLION investors!
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