PEAK ENTERTAINMENT (OTCBB: PKEH)

Dear Reader,

Kids love characters- The Lord of the Rings, X-Men, Harry Potter, The Hulk- all recent testaments to the infatuation and merchandising power that characters can build with children and adults. Nearly every store in America has at least one section featuring action figures, plush toys, games and a plethora of other items chock-full of beloved personalities from children’s fantasies.

Enter Peak Entertainment, a company intent on creating a diverse array of characters for children to fall in love with. Fueled by past successes like “The Original Monsters in My Pocket” or the classic “Kewpie Doll,” Peak has embarked on a bold creative initiative, bringing to life heroes and favorites for a new generation. 

And yes dear readers, this company is indeed publicly traded under the symbol (OTC BB: PKEH). We told you once before that we had traveled to New York City to see in person a company we were considering bringing to you. That company was today’s feature, Peak Entertainment. And impressed we were as amid the clamor of SpongeBob Squarepants and a bounty of others at the licensing show we attended, Peak stood out as something different.

Great ideas? Check.  Past success in creating successful characters? Check? New concepts never tried before?  Check.  

Whether you’re an investor or a passive reader take the time to read about some of the fantastic characters that could soon be hitting screens and stores everywhere. Indeed, some of them you will surely recognize.

The mission at Peak is to diversify strategically  and retain control of the lead product categories of entertainment, licensing and manufacturing.  This delivers a ‘concept to consumer’ character solution to brand marketing.

A key element at Peak has been the creation of an in-house, design studio where creativity, flair and experience are combined with state-of-the-art equipment to continually develop new concepts for one of the fastest growing consumer categories.

Peak is keenly aware of how new technology and innovation will continue to impact the world of children’s leisure and entertainment and evolution of opportunities that include: Brand and concept creation, Production of children's TV entertainment, Character licensing, Consumer Products that include; development, manufacturing and distribution of toys and gifts, - Specializing in the children's sector.

Wednesday June 11, 7:02 am ET
Source Peak Entertainment

NEW YORK--(BUSINESS WIRE)--June 11, 2003--Peak Entertainment Holdings, Inc. (OTC BB: PKEH), a fast growing international children's brand entertainment company, announced today at the Licensing 2003 International Show that it has launched the North American phase of its "Monster in My Pocket" licensing franchise by selecting Mainframe Entertainment Inc. (TSX: MFE), a leading creator of computer generated animation, to produce its "Monster in My Pocket" television series. 

Monsters  have fueled the  imagination of generations,  holding audiences spellbound  with stories from myth and legend.

It is this fascination, petrified into miniature figures that has been captured by 'Monsters In My Pocket' (MIMP). This product line of monsters covers the history and heritage of 'Monsters' from Medusa, Mynator and the Cyclops of mythological times to the modern classics of Frankenstein, Dracula and Werewolf. The same household names that have fueled countless blockbuster books, films and entertainment classics over the decades are ready to be released back into the world!
 

The 'In My Pocket' concept has a proven pedigree with sales that exceeded $200m at retail and over 800 million units distributed (200 million units alone with promotional partners Kellogg's and Weetabix). The brand is being rejuvenated to exploit its heritage via expansion into fully integrated entertainment concept for children aged 5 - 10. The production of a 26 x 30 minute state of the art 3D CGI broadcast platform will drive an extensive consumer products and licensing program targeted to bring miniature monster mayhem to cinema and TV screens capturing kids imaginations everywhere.

The first prestigious broadcast deal has been finalized with GMTV for the UK to air this fall. This paves the way  for associated deals within the UK and with International TV and satellite broadcasters. Peak also has an agreement with Character Group for Collectible Toy Concepts on MIMP for the UK with international deals in negotiation to take the product line globally with some leading international toy companies. 
To view a full-color PDF brochure of Monster Quest, click here.
 

The cutest collection Baah! None! Counting Sheep originated as a 19th Century cure for sleeplessness. The remedy has since become a legend passed down from generation to generation and is well known by adults and children alike. Countin' Sheep is a unique range of character merchandise based around this quirky 'old wives tale'. These adorable, multicolored sheep will appeal to collectors of all ages. Each sheep is a limited edition, easily identifiable by its authentic tag and distinctive individual features.

Every flock consists of 6 sheep, each with their own birthplace, date, personality trait, and number branded patch. Collecting Countin' Sheep is simple; Each sheep belongs to its own farm flock. A color patch identifies flocks, each farm is represented by a color code, and for instance Buttercup Farm is yellow. Each individual sheep then has a unique number to identify it. Once a collection has started you complete each flock and interact on the official Web site.

Peak has already sold 72,000 Countin' Sheep pieces in the UK with a further 150,000 to place by the end of 2003. A strategy of starving the multiples is the key to building an important collector base.  There is continued interest from retailers and potential licensees on Countin' Sheep, and recently a licensing deal was agreed to with CCA for them to produce and market a complimentary range of greeting cards. 
To view a full-color PDF brochure of Countin' Sheep, click here.
 

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Mother Nature  in Miniature The giving of flowers as a token of affection is as old as civilization and flowers have been used as symbols to express our emotions for centuries. There is no other gift more synonymous with the true reasons for giving, whether acknowledging a special occasion, a significant life milestone, or simply letting your near and dear know just how much you care. mini flora is a truly remarkable reflection of Mother Natures creation captured in miniature.

Peak has gone to painstaking lengths to find the finest materials that have then been beautifully hand-crafted to recreate some of the worlds most popular flora. Each individual petal is made from special clay that has enduring properties of elasticity allowing the flowers to be re-arranged. Available in a variety of exquisitely packaged gift formats, each mini flora is presented with its own authentic mini-flowerpot and is finished to the very highest of standards. A complimentary range of accessories and display stands are available to expand the product offering and nurture and promote collectibles. To view a full-color PDF brochure of mini flora, click here.
 

A feature film concept in development. Tattoo is an action-adventure concept which combines the proven genres of science fiction, super-heroics and off-the-wall humor. Think of SPIDERMAN  meets THE MASK  meets JAMES BOND  and you're halfway there!

To try to explain the mystique of Kewpie would be fruitless.

The genius of  O'Neil's creation lives on today in collectors hearts everywhere. It was 15 years ago when the Shorrocks' were introduced to Kewpie and it was from that moment that they embarked on a private quest to find an opportunity to build an association with the brand. Rose O’Neil who was an illustrator, a sculptor, a designer, an artist, a novelist, a poet and she was a totally original individualist. She was a true “Renaissance Woman” who utilized and explored her many talents and interests and left behind a great creative legacy that is still admired.

The little nude, chubby Kewpies with their wry topknots of hair first began as magazine illustrations in 1909 but their most popular form has always been dolls and figurines. Everyone loves to look at Kewpies; no one can resist touching and holding a Kewpie that is in a modeled form. Kewpies amuse and delight and they make everyone smile. Peak intends to launch an entertainment program around Kewpie, bringing the character to life introducing her to a new generation.

Peak Entertainment presents the wild and wacky world of 'Little BIG Feet' a brand new 26 x 30 minute CG animated series. After the worst case of over sleeping, the 'Little Big Feet' awake from their hibernation to find the world a changed place. Humans have invented many curious things during their 100 year sleep. Amazed and sometimes shocked, by what they see, the 'Little Big Feet' decide to keep their beloved Giant Redwood Forest free from all that would disturb their peace. But, having inadvertently appeared on national television, it's clear a quiet life is not going to be easy!

With these guys around...

Pierre Lacroix, a hot tempered hunter, saw the broadcast and is desperate to catch himself one of the 'Little Big Feet' as a trophy to end all trophies! Off he sets to the redwood forest to go 'Little Big-Game' hunting! Deep in the Giant Redwood Forests of Northern America our furry friends spend their days foiling the evil plans of hunter Pierre Lacroix. Their home is a cave furnished with some of the most amazing gadgets you could imagine (homemade from recycled materials of course!) . All of them are geared to maintaining the legend of 'Big Foot', protecting the forest and adding to the constant frustration of  Pierre! 

At the Toy Fair in NY in mid-February 2003, Peak Entertainment experienced a terrific reaction to MIMP with US interest spearheaded by Playmates and Spinmasters. Peak expanded its relationship with and Intertoy and scheduled follow up meetings concerning the territories of Italy, France, Spain, Germany and the Netherlands. The Toy Fair also enabled Peak to: Secure additional international markets. Secure new promotional partners. Preview new products and gauge reaction. And refine the skills of Peak sales agents and strengthen the Peak sales team.  Here are the three key Corporate Segments At Peak ...
 

entertainment: The creation of exciting television characters, broadcast programming, together with cinematic and theatrical performances is the key to success of the divisions within Peak. Entertainment is the starting point for the whole of the business, delivering the lifeblood that enables Peak to provide consistent and cohesive character driven packages that embrace areas such as publishing, toys and games, Web sites via the Internet, and strategically controlled ranges of licensed character product.

licensing: One of the greatest secrets of success in the children's media and leisure business is undoubtedly the recognition to link with strategic partners to maximize the full potential of a project. Peak Licensing exists to harness the very best in children's products and recommend the licensing of toys to leading third party partners.

Cameo currently handles the marketing and distribution of Kewpie, Countin' Sheep, Mini flora and Naughty Baby Giggles. With such a strong retail offer we have experienced a very positive reaction on both sides of the Atlantic. With development plans already in action to strengthen the portfolio in the future, Cameo looks to surpass initial expectations. To view a full-color PDF brochure of Cameo Collectibles, click here.
 

Children's appetites for character toys are insatiable, but Peak Consumer Products' toy and gift manufacturing operation Jusco Toys Ltd believes that the character brand alone shouldn't be a replacement for quality merchandise. This guiding principle has undoubtedly been recognized throughout the industry; ample testimony is provided by the fact that Jusco has 'approved vendor' relationships with the likes of Wal-Mart, K-mart, KB Stores, Toys 'R' Us, European, as well as the leading UK retail groups.  Jusco continues to develop generic toy and gift concepts such as the Pocketoons line that incorporates Warner Bros. and Cartoon Network characters. To visit the Jusco Toys site, click here.

"A sport and leisure opportunity with an impressive history and heritage to build upon"

The recent acquisition of Wembley Sportsmaster provides Peak Consumer Products with a golden opportunity to resurrect this highly respected leisure and sporting goods brands. The phenomenal increase in the amount of time and investment the consumer is spending on Leisure in general continues to grow expedientially. The 'new' Wembley will capitalize on its heritage in the niche sports, play, balls and activity products that have always been a popular and very lucrative in the market.  Strategically this acquisition further demonstrates Peak's philosophy of diversification and the multi-leveled approach to stand-alone revenue while adding new strands to integration. 

Selected Financial Highlights

Peak Entertainment was incorporated in November 2001 by founders Wilf Shorrocks and Paula Shorrocks with the intention of building on the wealth and commercial success the two Shorrocks had developed over the past twenty-five years in the entertainment industry. Wilf Shorrocks and Paula Shorrocks have a proven track record for developing children’s characters, TV shows and consumer products. 

In the early 1990’s the Shorrocks entered the licensing business with Cadbury Schweppes and from that platform, they  have built a very successful licensing model to exploit their brands. In 1992, a formative concept called ‘In My Pocket’ was brought to them for development. With their expertise, the brand achieved over $200m at retail and marketed over 800m units of collectable puppies, kitties, ponies and monsters with partners Hasbro, Matchbox, Vivid Imaginations, Kellogg’s and Weetabix. By 2000 the Shorrock's had become significant players in the independent entertainment arena and had established a reputation for groundbreaking launch platforms supported by licensing programs and driven by innovative and unique marketing campaigns.
 

Peak Entertainment Contact Information

click here to visit Peak online

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