We are providing this Breaking News on Aqua Vie, a company we have followed for several months now. Aqua Vie (OTC BB: AVBC) has been steadily gaining ground in the distribution of its product lines and the company is well on its way to becoming a major competitor in the water beverage market.

We believe the following news, issued today by Aqua Vie, is the market momentum creator that we have been awaiting. AVBC announced that its product will be carried nationally by 5,000 7-Eleven Stores. 7-Eleven is the world's largest operator, franchisor and licensor of convenience stores with more than 21,000 units worldwide. AVBC will also join 7-Eleven in sponsoring the Foyt NASCAR Racing Team.

Aqua Vie has a strategic plan to increase its distribution nationally and its aggressive expansion this summer has brought its product line before more Americans than ever. In July, the company's all natural Hydrator(TM) line of beverages made its way onto the shelves of Arizona Albertson's stores to bring the total number of Albertson's stores stocking Aqua Vie to over 600 including northern and southern California and Nevada. Aqua Vie Hydrators were also shipped this summer to over 130 Raley's Supermarkets and Drug Centers, Bel Air Markets, Nob Hill Foods and Food Source warehouse stores throughout California, as well as 90 Save-Mart stores.

Aqua Vie "Winner" The American Tasting Institute's Award of Excellence

AQUA VIE (OTC BB: AVBC)

AQUA VIE HYDRATORS HEAD FOR THE FAST TRACK
WITH NATIONAL AVAILABILITY IN 7-ELEVEN STORES

Aqua Vie and America's Premier C-Store Chain Will Team Up
To Sponsor NASCAR Racing Team

KETCHUM, Idaho, Aug. 29 /PR Newswire/ -- Aqua Vie Beverage Corporation (OTC Bulletin Board: AVBC) announced today that its Hydrator(TM) water beverage product line has been authorized for 5,000 stores and approved for cold box placement in approximately 3,000 7-Eleven stores throughout North America. Distribution will be through the McLane distribution network. In conjunction with this product placement, Aqua Vie and 7-Eleven will join forces to sponsor the Foyt NASCAR racing team. "As a result of its cooperation with America's premier C-store chain, Aqua Vie will become part of a giant marketing matrix reaching consumers across an entire continent, and around the world," said Thomas Gillespie, president and chief executive officer.

The 7-Eleven product placement follows Aqua Vie's new production agreement, geared to high volume production, which was announced last week. 7-Eleven stores throughout the United States and Canada serve more than 6 million customers per day. Founded in 1927 in Dallas, Texas, 7-Eleven is the world's largest operator, franchisor and licensor of convenience stores with more than 21,000 units worldwide. 7-Eleven is also one of the nation's largest independent gasoline retailers. Its corporate name was changed from The Southland Corporation after approval by shareholders on April 28, 1999.

Aqua Vie Beverage Corporation develops and markets all natural, lightly flavored, still (non carbonated) bottled spring water. The company's low calorie alternative beverages are bacteria free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low calorie, all-natural beverages that are lightly flavored and packaged in half-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the delivery system for Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau Vin(TM), Aqua Vie's line of nonalcoholic wine and champagnes made from spring water.

NOTE: Statements contained in this news release that are not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The company makes these statements based on information available to it as of the date of this news release and it assumes no responsibility to update or revise such forward-looking statements. Editors and investors are cautioned that such forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and any periodic filings with the Securities and Exchange Commission.

For further information about Aqua Vie Beverage Corporation, visit the company's web site at http://www.aquavie.com.

SOURCE: Aqua Vie Beverage Corporation

Recent Price (01-08-29): $0.07 Avg. Closing Price (30 days): $0.11 60 Week High Volume (12-29-00): 2,317,600 60 Week Low Volume (05-31-00): 13,500 Quarterly Revenues 01/31/01: $647,808 Market Cap (05-17-01) $6,602,299 Shares Outstanding: 47,159,285 Registered Shareholders: 10,000

Profiles

About Aqua Vie
Aqua Vie Beverage Corporation develops and markets all-natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored and packaged in half-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the delivery system for Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau Vin(TM), Aqua Vie's line of non-alcoholic wine and champagnes made from spring water.

Contact Information

Aqua Vie, Inc.
333 South Main Street
Ketchum, Idaho, 83340
Tel: 888-744-7500
Fax: 208-622-8829
ir@jordanrichard.com
 

Safe Harbor Statement

Statements regarding financial matters in above referenced press release other than historical facts are ``forward-looking statements'' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, anticipated events and all other forward-looking statements, be subject to the safe harbors created thereby. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the Company's actual results may differ materially from expected results.

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