Tootie Pie Company, Inc. (OTCBB: TOOT)

Dear StockUpTicks Reader:

In a market populated by bright-eyed companies with bold visions of market share and abundant success it is often difficult to discern those with staying power ... and a real product line.  But what can often indicate that a company indeed has the 'goods' is third-party validation by a well-known market leader. And a market leader offering its established credibility to an up-and-coming product line may indicate the company is here to stay.

For example, Tootie Pie Company, Inc. (OTC BB:TOOT), a premium baker and seller of high-quality, handmade pies, recently signed a Corporate-wide Marketing Agreement with Ben E. Keith Foods, Corporate Division.  This is huge news for Tootie.  (SEE BREAKING NEWS BELOW)

Recent *NEWS* from Tootie Pie Company

Press Release Source: The Tootie Pie Company, Inc.
Tuesday September 11, 8:05 am ET

BOERNE, Texas--(BUSINESS WIRE)--The Tootie Pie Company, Inc. (OTCBB: TOOT - News), a premium baker and seller of high-quality, handmade pies, signed a Corporate-wide Marketing Agreement with Ben E Keith Foods, Corporate Division.

"Tootie Pie Company has continually demonstrated their ability to deliver high quality desserts, on a consistent basis, across all our Ben E Keith divisions. The next step in the evolution of their products is to partner with a Corporate-wide Marketing Agreement, providing additional sales opportunities and access for Tootie Pies within our overall sales organization," said Robert Randolph, Vice President of Purchasing at Ben E Keith Foods Corporate Division.

Tootie Pies are now stocked in all of the Ben E Keith Foods distribution centers, covering sales regions encompassing: Texas, Oklahoma, New Mexico, Colorado, Kansas, Arkansas, Missouri, Louisiana, Tennessee and Mississippi.

Don Merrill, President and CEO of Tootie Pie Company said, "We value our partnership with Ben E Keith Foods. Each region has shown a willingness to use our extraordinary pies as a way to differentiate themselves in the marketplace. Ben E Keith invited us to take part in their company booths at both the Texas Restaurant Association and the Oklahoma Restaurant Association expos this past year. We appreciate the importance of achieving this distinction within Ben E Keith and look forward to growing our business, together."

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers. For additional information, or to receive emails from us, please visit www.tootiepieco.com

Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Contact:

Tootie Pie Company, Inc., Boerne
Jeff Bailey, 210-237-4751
VP of Corporate Development
Jeff.Bailey@tootiepieco.com

Source: Tootie Pie Company, Inc.
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About Tootie Pie Company

Tootie Pie Company (OTCBB: TOOT) bakes and sells high-quality, handmade pies through three basic sales channels: 

Retail Sales

Corporate Sales

Wholesale Distribution

The retail segment serves individual consumers through in-store sales, orders via telephone, and Internet orders placed on the Company's website. 

The corporate segment serves businesses that purchase pies as a way to promote their company through customer and employee appreciation programs. 

The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers.  Current distributors are Ben E. Keith Foodservices, Sysco Foodservices & US Foodservices. 

Well Capitalized and Expanding from Local to Regional  Tootie Pie Company began as a local company which has grown into a regional company in conjunction with its move to its new location. Tootie Pie Company is based in the populous and high-growth area of South Central Texas, located between Austin and San Antonio, Texas.  First and foremost this company’s most outstanding features are its core competency -- which is distinguished by a highly specialized and functional manufacturing process with a high-end premium pie result and its solid capitalization.

Solid Capitalization and Attractive Multiples Tootie Pie Company was capitalized with approximately $1.3 million in private equity and brought public via the filing of an SB-2 registration with the US Securities Exchange Commission, without relying on reverse mergers – the Company has only one class of common stock held by all shareholders (including management). With a current float of approximately four million shares and utilizing a cash valuation calculation, TOOT could be very attractive, from an acquisition standpoint.

The Proof is in the Pies!

Tootie Pie Company chooses to offer a finite menu, so that they can focus on providing high quality pies for their customers, coupled with an equally high quality focused marketing plan. These pies fall into the category of both a luxury desert and comfort food. The pies are fully baked and quick frozen, providing up to a six month frozen shelf life and a one week, post frozen, refrigerated shelf life.

Their current menu of twelve pies provides the Company the opportunity to offer sufficient variety and superior quality, while providing their growing range of customers their choice of pie which meets their customers’ desires, while providing compelling food profit margins as well.  The twelve pie variety is manageable, both from their current growth stage, as well as in the manufacturing process. A fairly limited menu affords the Tootie Pie Company the greatest opportunity to expand profit margins by focusing on a select group of choices.

Tootie's "Original Apple" Pie This is truly the Grand Champion of apple pies. Tootie's Apple Pie is filled with 3 ½ pounds of fresh apples, mixed with the perfect blend of brown sugar and cinnamon. The result is almost 6 pounds of mouth watering dessert.

A Texas Hill Country favorite! Our peach pie is wrapped in Tootie's famous golden crust and filled with tender, juicy, sweet peaches.

There's cherry pie, and then there's Tootie's Cherry Pie. Enough said.

This uncommon pie will tantalize your taste buds. The taste of plump berries, textured with the unique crunch of berry seeds, truly produces a taste of it's own. Of course, as with all of Tootie's fruit pies, this blackberry explosion comes wrapped in Tootie's famous sweet golden crust.

Tootie's Lemon Velvet Pie The new Lemon Velvet pie is a perfect blend of lemony smooth (not too tart) goodness topped with a layer of cream cheese that takes this pie to a whole new level of delicious. It will melt in your mouth..

Tootie's Buttermilk Pie There's something very special about this sweet, custard style pie, but that is all we'll tell you. One bite and you will understand why some folks travel all the way from Louisiana just to get a buttermilk pie.

What do you get when you cross sweet, dark blueberries with Tootie's famous crust? A Blueberry Tootie, of course!

If you love coconut cream pie, this one will knock your socks off.

Hand picked, fresh Texas pecans cover the golden sweet Tootie filling, creating an amazing combination that pecan pie lovers just can't resist.

How about some chocolate with that pecan pie?

Tootie's Pumpkin Pie (Fall months only) All pumpkin pies are pretty much the same, right? Wrong!

Tootie's Heavenly Chocolate Pie It's Heavenly. It has a thin dark chocolate layer topped by a creamy custard filling.

Recent News from Tootie Pie Company

BOERNE, Texas--(BUSINESS WIRE)--Tootie Pie Company, Inc. (OTCBB:TOOT - News), a premium baker and seller of high-quality, handmade pies, announced the results of their operations for the three months ended June 30, 2007.

Revenues increased to $204,128 as compared to $78,011 for the quarter June 30, 2006. The result is a 162% increase in revenues between the two reporting periods. The increase from the prior year period was primarily attributable to the increase in revenues generated from pie sales to our distributor customers, resulting in increased transaction volume as well as opening new distributor territories. We also experienced volume increase from our ongoing marketing/sales efforts in our retail channel as well.

Don Merrill, Tootie Pie Company's President & CEO, commented, "I am very pleased with the results from our first quarter. Most of our revenues for this quarter came from wholesale, which is the foundation of our strategy for generating year-round, non-peak season revenue. We remain very encouraged by the opening of new wholesale markets and will continue to commit financial resources necessary to expand and grow sales in these markets. We see this as an important investment in the ongoing expansion of the 'Tootie' brand."

Gross margin after depreciation was 43% of net sales for the quarter ended June 30, 2007 compared to 27% for the quarter ended June 30, 2006. The improvement for the quarter ended June 30, 2007 in our gross margin is attributable to fixed cost of manufacturing being spread over an increased number of units sold and improvements in manufacturing efficiencies which reduced overall unit cost. The result is higher gross profits for each unit sold. We expect the gross margin percentage to continue to fluctuate as we refine our manufacturing process. MORE

Press Release Source: StockGuru.com; Tootie Pie Company, Inc.
Wednesday August 22, 10:41 am ET

DALLAS, Aug. 22, 2007 (PRIME NEWSWIRE) -- John Pentony, Publisher of StockGuru.com, announced today that the web site has released a new exclusive executive interview with Don Merrill, the President and CEO of Tootie Pie Company, Inc. (OTC BB:TOOT.OB - News). During the interview Mr. Merrill discusses Tootie Pie being invited to the Sysco ``Fancy Food Show'' on August 22nd in Houston, Texas and the profound stabilizing effect that food distributors like Sysco, Ben E. Keith, and U.S. Foodservice can have on a seasonal business as well as their impact on revenues.

Additionally, Mr. Merrill describes the company's recent announcement that revenues increased 162% for the quarter ended June 30, 2007 as compared to the same reporting period in 2006.

To listen to the StockGuru.com interview with Don Merrill, President and CEO of Tootie Pie Company, Inc., please visit:

http://www.stockguru.com/podcasts/?p=11

To view the StockGuru.com Profile for Tootie Pie Company, Inc., please visit:

http://www.stockguru.com/profiles/toot 

MORE

Press Release Source: The Tootie Pie Company, Inc. 
Thursday August 2, 8:05 am ET 

BOERNE, Texas--(BUSINESS WIRE)--The Tootie Pie Company, Inc. (OTCBB:TOOT - News), a premium baker and seller of high-quality, handmade pies, is pleased to announce that all flavors of pies produced by the Tootie Pie Company are now Trans Fat Free. We have been producing Trans Fat Free pies for over a month, but wanted to wait until all available inventory reflected the change.

"While we are still a young company, we think this change illustrates our desire to stay on top of industry trends, while continuing to give our customers the very best pies we can make," said Don Merrill, President & CEO of the Company. MORE

Financial Highlights

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