Kore Nutrition Inc (OTCBB: KORE)

Dear StockUpTicks Reader:

Despite the roller coaster economy of the past two years, the energy drink market has faired rather well according to several recent industry reports. According to a report titled Comprehensive Reviews in Food Science and Food Safety, energy drinks dominate the functional beverage market in the U.S. and since its introduction in 1997, the energy drink market is the fastest growing segment in the beverage industry.

This comes on the heels of a report from Mintel’s Global Market Navigator (GMN) noting that energy drinks in particular have experienced impressive growth of more than 240% in the United States, as well as abroad, from 2004 to 2009. In addition, the U.S. energy drink industry is expected to more than double reaching an astounding $19.7 billion by 2013, an increase of almost 160% since 2008, according to Datamonitor.

Earlier this week, Cohen Independent Research Group, Inc. ("Cohen") initiated coverage of Kore Nutrition Inc. (OTCBB: KORE) with an initial price target of $10.50. Kore’s wholly-owned subsidiary, ALL IN™ Energy Drink, is a premium sugar free product, with no carbohydrates, and less than 10 calories per can. ALL IN™ Energy uses herbs, vitamins and amino-acids to provide a balanced and sustained sharpening of focus and pure energy.

This bullish trend should be most welcomed by investors of energy drink equities like Kore Nutrition. With the flurry of potent announcements streaming from beverage industry analysts recently, investors may indeed find that it’s time to examine Kore Nutrition at a price discounted to recent highs and amid a chorus of energetic optimism.
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About Kore Nutrition Inc.

Kore Nutrition Inc. (OTCBB: KORE) has developed several innovative energy drinks and unique bottled water products. The products are designed to address both the current market for the majority of energy drink consumers, the 18 to 34 year old market, and to address current non-energy drink consumers, aged 35+ and women of all ages. 

Kore Nutrition’s energy drink products are differentiated by their healthy orientation with no caffeine, no sugar, immune system enhancement and good taste. The company plans to market its products in retail outlets throughout North America. Currently, the ALL IN™ ENERGY DRINKS and the ALL IN™ PURIFIED WATER are available online. Kore Nutrition has received significant exposure as a sponsor of the World Series of Poker, and has been endorsed by professional poker players.

 

ALL IN™ Energy beverages have been designed to cater to sports enthusiasts who commit “All In” to their performance and success whether it is in the sport of football, running, poker, or chess. ALL IN Energy products provide essential vitamins and minerals to enhance the participant’s focus, endurance, and poise during their quest to win and achieve.  ALL IN Energy is the first and only energy drink made from 100% All Natural Ingredients, giving our consumers the edge they need.

Like many sports and entertainment company’s that have returned significant multiples to their investors, ALL IN Energy has those same ambitions.  The energy drink space has been extremely rewarding for investors, especially those with a “niche” market, like Poker for All In.  Hansen's-Monster, Rockstar and Jones Soda to name a few were once all new comers into the space that were either acquired by the industry majors for multiples never seen in this sector, or their trading prices provided returns in the thousands for investors.  The ambitions at All In are the exact same; to create shareholder value through executing on its growth strategy and position the Company as a Global leader or to be potentially partnered with one of the industry leaders.

“The poker industry finally has a energy drink and water specifically for themselves.  It will be only a matter of time before some of the largest company’s in the World want to acquire this market for themselves.  All In has strategically positioned the Company to capture this market in 5 different continents, has the right endorsers of the product, and the right team to become a major brand.  If the right opportunity comes along to partner with a major brand, or sell the Company, we have a responsibility to our shareholders to provide them a return on their investment and we know this is one way to become one of the most significant brands in the beverage industry.”

• The energy drink market has grown 241% from 2004 through 2009, to over $4.6 billion annual sales

• The prime reasons why many consumers avoid energy drinks are because of “too much sugar” or “too much caffeine”

• Kore Nutrition’s innovative energy drink products have no caffeine and no sugar, and provide sustainable alertness

• The company’s products also provide support to the immune system, which is likely to expand the energy drink market to include more healthy conscious consumers

• ALL IN™ ENERGY DRINKS have been featured in the World Series of Poker. Poker is the third most watched event, after soccer and NASCAR

• The ten-time World Series of Poker champion, Johnny Chan, is a sponsor of ALL IN™ ENERGY DRINKS

• The company plans to distribute products through convenience stores, supermarkets, hotel chains, at casinos and on cruise ships

• The ALL IN™ PURIFIED WATER is uniquely made offers unique benefits of enhanced hydration

• The company’s CEO has decades of experience in the consumer drink markets on a worldwide basis

ALL IN™ Energy Drink Markets

Poker Market ALL IN fuels the success of some of the greatest names in poker. They choose ALL IN for its key nutrients that maintain peak energy and mental alertness without the ups and downs that sugar and carbs can cause. To reach the top, you need every edge you can get. That's why masters of the game like two-time WSOP champion Johnny Chan make this unique energy drink part of their winning formula. According to USA Today, there are nearly 50 million poker players in the U.S. Texas Hold-Em is most often cited as the game of choice. The demographics of poker players is 21-35 years of age, and 75% being male players. It is estimated that there are 10 million serious internet poker players (those playing 5+ hours per week). With the increased accessibility to 24/7 online sites, and growing popularity through media coverage, poker has grown into a multi-billion dollar industry.

Energy Drink Market The energy drink category is the fastest growing segment in the beverage market currently, growing at more than a 63% increase annually. In the last 5 years, the energy drink market has grown from $200 million to $3.4 billion in 2007 and is further estimated reach $9 billion by 2011. This segment currently controls 5% of the non-alcoholic beverage market in North America, with Red Bull controlling 40% of the total supermarket energy drink sales, then followed by 30% shared between Monster, Rock Star and Full Throttle, leaving approximately 33% of the market left for ALL IN Energy Drinks to capture. C-Stores, Gas Stations, Mass Merchandisers, Super-markets and other retail outlets are the top ranking energy drink distribution channels. Energy Drink sales are strongest in the West with a 44.6% share of volume. The Southern region ranks second with 28.4%, while the Midwest ranks at 17.2%, and finally 9.8% in the Northeast.

Bottled Water Market The bottled water industry is growing at an exponential pace as well. It has surpassed beer, milk and coffee to become the second best selling beverage behind soft-drinks. Bottled water is predicted to be the number one selling beverage by 2010. ALL IN Purified Energy Water will stand out amongst other bottled waters because of its great taste and because it has been modified to increase the health benefits of the consumer. More and more consumers are willing to pay more for high quality beverages especially when it comes those that affect their quality of life.

The energy beverage category is not lacking competitors but it is lacking unique, targeted formulas, to attract both genders, and all age demographics. This was ALL IN Energy’s product design objective originally and the objective has been achieved. Unlike our competitors, we intend on focusing on-premise, not off-premise initially. We want to put the products directly where the activity is taking place, not on a dusty store shelf where our destiny is out of our direct control. We will distribute either directly, and/ or through distributors, to sports arenas, casinos, country clubs, tennis clubs, exercise gyms, and wherever else (domestically and internationally) where sports are played on a daily basis. Just within the U.S., these venues provide approximately 12,960 customers and  many millions of participants daily, who will need and enjoy ALL IN Energy beverages.

Breaking *NEWS* from KORE

Cohen Independent Research Group Initiates Coverage of KORE Nutrition Inc. with a Cohen Price Target of $10.50 - August 31, 2010, 8:00 am EDT

ALL IN Energy Expands Product Line with Acai Berry Energy Drink - August 25, 2010, 6:00 am EDT

ALL IN Energy Appoints David Powley as President and CEO - August 24, 2010, 6:00 am EDT

ALL IN Energy Provides Corporate Development and Milestones Update - August 17, 2010, 6:00 am EDT

KORE Management Team

Financial Highlights

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Company Contacts

Kore Nutrition, Inc.
2831 St. Rose Parkway, Suite 330
Henderson, NV 89052

    Phone: 702-589-4626

http://www.allinenergy.com
 
 

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